AMD Athlon II Update Media Pres Final10 13 09
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AMD Athlon II Update Media Pres Final10 13 09

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AMD Athlon II Update Media Pres Final10 13 09 AMD Athlon II Update Media Pres Final10 13 09 Presentation Transcript

  • AMD Athlon™ II Processor Family Update New Low Power & Triple-core Processors Embargoed until October 20th, 2009 at 12:01 a.m., ET
  • Agenda  Desktop Market Trends  New AMD Athlon™ II processors  AMD’s Strategy for Innovative Form Factors  AMD Platform Differentiators 2 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Desktop Market Form Factor Trends WW PC Client Shipments by Sub Form Factor* US PC Client Shipments by Sub Form Factor* 100% 9.1% CAGR** 100% 90% 5.3% CAGR** 90% 3.5% CAGR** 80% 80% 70% 3.5% CAGR** 70% 60% 60% AIO AIO 50% 50% Tiny (<4L) Tiny (<4L) 40% 40% USFF (4-7L) USFF (4-7L) 30% 30% SFF (8-19L) SFF (8-19L) 20% Minitower (20- 20% Minitower 34L) (20-34L) 10% Tower (≥35L) 10% Tower (≥35L) 0% Other (WS, 0% Other (WS, HTPC, Blade) HTPC, Blade) 2006 2007 2008 2009 2010 2011 2012 2013 2006 2007 2008 2009 2010 2011 2012 2013 Key Take-aways • SFF growing at the expense of Minitower - reduced expansion for mainstream PC’s • Although desktop margins are under pressure, AIO, USFF, and Tiny represent opportunities for uplift • If US Retail is a leading indicator, WW data may underestimate the growth of AIO * Source: IDC Worldwide and U.S. PC Client Sub Form Factor 2009-2013 Forecast. Shown: estimated total CAGR for 2008 – 2013 3 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Key Platform Attributes All-In-One (AIO) Small Form Factor (SFF) Ultra SFF(uSFF)/Tiny 8-19L 4-7L/<4L • Desktop performance • Desktop performance • Balanced desktop in a refined, fully on the desk, instead of performance with integrated package the floor premium industrial • Smaller desktop footprint • Aesthetic: is the tie-breaker design not the criteria for larger screen sizes • Premium component cost • Notebook volumes driving mandates higher • <20" AIO already exists…it’s down price premium for some performance experience to called a notebook compact components meet end user expectations • Scalability and • Flexible platform design longevity of chassis • Expansion essential to investments replace mainstream Mini- tower • Similar to notebook business model • Upgradable to discrete GPU, Memory, TV tuner, etc. 4 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • AMD Delivers Solutions to Meet Growing Desktop Needs MainConcept – H.264 Transcode* AMD Athlon™ II X4 630 2.8 GHz 165% AMD Athlon™ II X4 620 2.6 GHz 155% AMD Athlon™ II X4 605e 2.3 GHz 138% AMD Athlon™ II X3 435 2.89GHz 143% AMD Athlon™ II X3 405e 2.3 GHz 117% AMD Athlon™ II X2 250 3.0 GHz 112% AMD Athlon™ II X2 245 2.9 GHz 108% AMD Athlon™ II X2 240e 2.8 GHz 104% AMD Athlon™ II X2 235e 2.7 GHz 101% AMD Athlon™ II X2 215 2.7 GHz 100% 80% 90% 100% 110% 120% 130% 140% 150% 160% 170% Based on AMD internal testing as of 10/01/09; results are normalized to the AMD Athlon ™ II 215. Configuration; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format. 5 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • The Scalability of Low Power Athlon™ II Processors Get more performance and enjoyment from your PC experience with next-generation low power processor technology for hassle-free, efficient computing AMD Athlon™ II X2 240e AMD Athlon™ II X3 405e AMD Athlon™ II X4 605e 140% 130% 120% 110% 100% 90% 80% 70% 60% Media 3D and Gaming Productivity Mainconcept 3DMark PCMark Encoder Vantage Vantage * Pricing based on Suggested System Builder Price (SSBP) as of 10/20/09. Results based on AMD internal testing, normalized to AMD Athlon™ II X2 240e; percentage improvement expressed as reduction in elapsed time (lower time = higher percentage). Configuration: Gigabyte 785G motherboards with sideport disabled, ATI Catalyst™ 9.9, 2x2GB DDR3-1066, Windows® 7. Media performance capture as an average of 4 separate transcodes in MainConcept encoder converting DoubleDutch.mpeg (114MB) to an H.264 format. 6 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Performance for a Valued Experience Intel Core 2 Duo E7400 AMD Athlon™ II X2 240e Intel Core 2 Duo E8500 AMD Athlon™ II X3 435 187% 180% 177% 160% 155% 140% 140% 124% 120% 120% 114% 116% 109% 110% 106% 102% 100% 80% 60% 40% 20% 0% Productivity HD Video Slide Show 3D Gaming PCMark® Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage * Pricing based on newegg.com as of October 7th, 2009. ** Pricing based on Suggested System Builder Price (SSBP). Performance based on AMD internal testing as of 10/01/09; results are normalized to the Intel Core 2 7400. AMD Configuration: M4A78T-E motherboard, ATI Radeon™ HD 3300, 4GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in Marks; Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format. Windows Movie Maker renders a photo slide show as an AVI from a dataset of 97 1600x1066 JPEG images. Lower time = higher percentage for Movie Maker and Mainconcept. 3DMark Vantage overall results are measured in Marks. 7 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • AMD’s All-In-One/Small Form Factor Strategy Scalable SFF Full product stack to displace Right on Offer a range of solutions that Minitower desktop Target! scale from basic computing to The right balance of price, form factor, full HD experience* and performance for • Optimize system level differentiation uSFF and AIO potential • Balance performance, form factor, and 65W cost AMD 45W Leverage established client AMD Performance Infrastructure for optimum cost structure • Focus on 45W and 65W desktop Mobile processors on • Pair with existing client chipsets Desktop • Offer uDIMM and SODIMM support • Rich upgrade options including discrete PC Level graphics (PCIe®, MXM) and TV tuners ION Experience • Opportunistically position BGA for extreme form factors Atom Form Factor *HD Monitor Required 8 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • 45nm AM3 Low Power Processor Series CPU Series CPU TDP Platform Target Form Factor AMD Phenom™ II X4 900e Processors 65W Energy Efficient Performance Quad-Core SFF • DT Chipset (~10L) • uDIMM • Low-Profile GPU AMD Athlon™ II X4 600e Processors 45W Energy Efficient Mainstream Quad-Core • NB Chipset • LVDS AMD Athlon II X3 400e Processors AiO 45W • SO-DIMM Energy Efficient Mainstream Triple-Core (20”+) • MXM GPU • TV Tuner AMD Athlon II X2 200e Processors 45W Energy Efficient Dual-Core 9 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Platform Benefits: Windows® 7 Ready Ready for Windows® 7 Visuals • Accelerated 3D windows • Quick and easy setup of multiple displays • Smooth MCE video preview and playback Features • Virtual XP support throughout • Integrated Power Management • Fusion for Desktop, Fusion for Media, compatibility Stability • WHQL drivers available months ahead of launch The AMD Mainstream Desktop Platform delivers a great Windows® 7 experience Windows® 7 capable PC configuration required for full Windows® 7 functionality. 10 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Platform Component: Software AMD Fusion Media Explorer Easy to See Platform Performance Advantages •Scalable features based on hardware performance •Smooth multi-stream videos using multi- core and HD video acceleration* •Easy to grasp core scaling •Accelerated CPU/GPU transcode with ATI Stream technology** Explore your digital media content, from multiple local and online sources, in a quick and easy to use browser. Experience your media in a more engaging 3D streaming view allowing one-click sharing and gathering of memories with friends thru social media sites Discover new photos, videos or music via MEGA Search which suggests new online content related to what your are viewing *HD monitor required for full HD capability. ** ATI Stream enabled application. 11 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
  • Disclaimer & Attribution DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ATTRIBUTION © 2009 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Athlon, AMD Phenom, Catalyst, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners. 12 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009