Embedded Platforms Launch Press Presentation

Helping Drive Down Power, Footprint and Costs for High-Performance x86 Embedded Systems
Buddy Broeker, Director, AMD Embedded Solutions
AMD Confidential | Embargoed until 12:01 a.m. Monday, April 26, 2010

Why AMD Embedded Solutions?
X86 Delivers
Direct Connect Architecture Delivers
Enterprise-class performance
64-bit capability
Full functionality
High-performance graphics support
High-performance memory with low latency
High I/O throughput
RAS features, including ECC
Low power, strong performance-per-watt
Well-established software & tools and ecosystem
Broad knowledge base among developers
Support for multiple operating systems
Efficient design & development cycles
Fast time-to-market

AMD Continues to Advance x86 for Embedded Systems
The AMD Geode™
processor
Addition of graphics and chipset options
for comprehensive embedded solution
High-performance
AMD Geode™ NX based on AMD-K7™ architecture
Ball Grid Array (BGA) packaging introduced to meet customer demand
Introduction of AMD64 technology into embedded markets with AMD Opteron™ processor
Today: 2 new
complete-solution platforms
Addition of AMD Turion™ and AMD Sempron™ processors
AMD has increased performance and features,
driven down power, area, and price barriers for x86 in embedded
2003
2005
2007
2004
2006
2008
2009
2010

Today’s New Complete Platforms
Improves performance and choice,
maintains low power
ASB2 with BGA Package
High-Performance AM3
PCI Express® 2.0
DDR3
HT3
25W
Dual-Core
2.2GHz
DDR3
HyperTransport™ 3 (HT3) technology
65W
Quad-Core
2.2GHz
DDR3
HT3
DirectX® 10.1
Full 1080p resolution
Drive up to 4 displays
HDMI
UVD support
8W, 12W, 15W
Single- or Dual-Core options
1.0 – 1.5 GHz
DDR3
HT1 or HT3
25W, 45W
Dual-Core
2.0 – 2.8GHz
DDR2 or DDR3
HT3

ASB2/785E BGA Platform Architecture
14x USB 2.0
2x USB 1.1
Integrated Ethernet MAC
Fully Integrated Solution
HDCP + Audio
HyperTransport™ 3 Technology
Dual DVI/
HDMI orDisplay
Port
Display Cache
Two Independent
Display Controllers
2x8 or 1x16
Gen 2
LVDS
6 x1
VGA
Gen 2
6X SATA 6GB/s
2 x1
Audio
SB850M

Shrink the Design, Not the Performance
Direct Connect
Architecture
Scalability
Enterprise-class Features
Packaging
Multi-core design
Low memory latency
DDR3 memory
High-performance I/O with HyperTransport™ 3.0 technology
Consistent 64-bit capability
BGA and lidless options
Low-z-height for small, compact form factors
Small area footprint
Reliability
Low cost
Fanless operation
ECC
Virtualization
Multiple power management/ reduction features
Enhanced Virus Protection¹
No compromise on application performance
Socket-compatibility for easy design upgrade
Easy migration path to higher performance
Chipset & graphics compatibility
Clear roadmap progression
¹As part of a comprehensive security program, AMD strongly recommends enabling Enhanced Virus Protection (EVP) and using up to date third party anti-virus software.

Ideal Applications
Thin-clients
Medical Imaging
Point-of-sale (POS) &
Kiosk Systems
Industrial Controls
Ruggedized, Field,
& Military Systems
Telecommunications
& Networking
Digital Signage
Small/Home Office to Enterprise Storage
Gaming Machines
Single Board Computing (SBC)

Moving Embedded x86 Forward
Integration of a new CPU core & the latest in graphics
Improved overall platform performance with lower power compared to previous generation AMD platforms
More form factor options with reduced footprint
The technical features that matter, with an outstanding user experience

w
Strong Commitment
Long-term design support
Industry-standard longevity – planned 5+ years
AMD has more than 30 years experience in embedded devices
Enterprise-class, high-performance platforms with embedded-specific features and power
No compromises on the system design
True innovation in x86 CPUs and graphics
Driving the capabilities of embedded systems forward

Forward-Looking Statement
This presentation contains forward-looking statements concerning AMD and technology partner product offerings which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," “strategy,” “roadmaps,” "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this presentation are based on current beliefs, assumptions and expectations, speak only as of the date of this presentation and involve risks and uncertainties that could cause actual results to differ materially from current expectations. With respect to AMD, risks include the possibility that Intel Corporation's pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities targeting AMD's business will prevent attainment of AMD's current plans; customers stop buying AMD’s products or materially reduce their operations or demand for its products; AMD will be unable to develop, launch and ramp new products and technologies in the volumes and mix required by the market and at mature yields on a timely basis; standards promulgated by open standards will be adopted at rates slower than currently projected, demand for computers and, in turn, demand for AMD’s products will be lower than currently expected; there will be unexpected variations in market growth and demand for AMD’s products and technologies in light of the product mix that it may have available at any particular time or a decline in demand; and AMD will be unable to maintain the level of investment in research and development that is required to remain competitive. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to the Annual Report on Form 10-K for the fiscal year ended December 26, 2009.
Trademark Attribution AMD, the AMD Arrow logo, AMD Athlon, AMD-K7, AMD Opteron, AMD Phenom,, AMD Sempron, AMD Turion, Geode, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be the trademarks of their respective owners.

©2010 Advanced Micro Devices, Inc. All rights reserved.

Embedded Platforms Launch Press Presentation

by AMD on Apr 23, 2010

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Embedded Platforms Launch Press Presentation — Presentation Transcript