Introducing the 2012 AMD E-Series APU

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Introducing the 2012 AMD E-Series APU

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  • Asked how often they used a computer in IDC’s2011 Consumer PC Buyer Survey, the worldwide results from the desktop PC users and the notebook PC users were remarkably similar. Just about half (49.1%) of desktop PC owners and 45.9% of notebook PC owners use their PC several times a day. Among users who used their PCs daily, the numbers were 29.5% for desktops and 26.6% for notebooks — and this was the segment with the largest statistical difference in usage frequency. All remaining segments differed by less than 1%.  Email and Web browsing are nearly ubiquitous among consumers. Office productivity, music, and social networking have a somewhat lesser reach, as do games. Applications like video editing, Internet telephony, and GPS have only a small number of frequent users and a large number of "never" users.Data drawn from the Forrester Technographics online benchmarking surveys covering North America (US and Canada), Asia Pacific* (Metropolitan Mainland China, Metropolitan India, South Korea and Australia), and Europe (UK, France, Germany, Italy, Spain, Netherlands, Sweden, and Poland) and Latin America (). Consumers in the regions were profiled by the following topic areas:Frequency of going online via a computerTime spent with different media (watching TV, using the Internet, etc..)Social media activities (blogging, social networking, etc..)PC activitiesOther online activitiesHere are some top-line insights from the data:In North America, online adults who own both a laptop and a desktop are the most active online: 90% go online several times per day and they spend an average of 15 hours using the Internet for personal purposes in a typical weekNorth American online adults who own both a laptop and a desktop are also most likely to be gamers: they spend an average of 3.5 hours playing video games on a computer in a typical week and 58% play games on a computer at least monthlyIn North America, Laptop owners are most likely to be participating on social networking sites: Three-quarters are visiting these sites monthly; 55% are updating their status on a social networking site at least monthlyIn EU7, similar to North America, online adults who own both a laptop and a desktop are the most active online: 75% go online several times per day and they spend an average of 14 hours using the Internet for personal purposes in a typical weekAgain, similar to North America, EU7 online adults who own both a laptop and a desktop are most likely to be gamers: they spend an average of 3 hours playing video games on a computer in a typical week and 51% play games on a computer at least monthlyMetropolitan Mainland Chinese online adults are showing similar behaviors as those in North America and Europe in that the desktop AND laptop owners are most active online and with playing video games on a computer.
  • Highlight relevant price bands. In the notebook market, the increasing promise of enhanced mobility features, such as all-day battery life and pervasive connectivity, at compelling price points, is expected to drive robust growth in the forecast horizon. The media tablet market may represent a threat to the notebook PC market, as media consumption focused usage models drive purchases. While annual media tablet growth of 55% is expected through 2014, most (80-90%) of that market growth expected to result in market creation and some (10-20%) cannibalization of the notebook market. This is a worldwide view. If we were look at this by geography, we will see many emerging regions (Greater China, Latin America, South Asia, Eastern & Central Europe, MEA, and India) are expected to grow at above-average rates. The mature regions, including Korea, will be slower growing through 2014. Greater China represents the most attractive region, combining both above-average market size and growth.Overall PC demand was softer in the 2H of 2010 due primarily to weaker consumer demand for notebooks in mature markets. Consumer spending on traditional PCs is expected to be negatively affected by the growing array of competitive devices that threaten to divert spending to new and compelling form factors. Even so, consumer represents the largest segment (64%) of the total PC and server systems, and is expected to grow at above-average rates through 2014. The commercial market has been stronger than forecasted in recent quarters, supporting shipments of servers, workstation, and desktops. The commercial segments, defined by headcount between small (10-99 employees), medium (100-499), large (500-999) and enterprise (1000+), are expected to grow within a 5-10% per year pace.On a separate slide we look at the desktop PC market specifically. There we see continued strength in commercial shipments and continued demand in emerging regions (that have historically favored desktops) is stabilizing this form factor, although its share in the overall PC market continues to erode. With over 75% of the PC market in 2000, the desktop market share has steadily declined to 40% in 2010, and is expected to decline further to around 25% by 2014.
  • FOOTNOTE: 11 hrs battery life; 35% advantageFOOTNOTE: SV and QS
  • USB 3.0 testing conducted on both AMD and Intel platforms, 3GB of images were transferred and the result was re-interpolated across a fixed one minute time period. AMD Config: AMD: A6 “Llano” 1.8GHz, 4GB DDR3-1333, Win 7 64bit, Intel Config: Core i5-2500, P67, 4GB DDR3-1333, Win 7 64bit
  • Creating the Next Generation of Consumer Experiences: AMD Software Strategy Paying Off with a Tripling of APU/GPU Accelerated Apps from 1st Gen APU launch to NowISV Support: Ensure that leading ISVs developing on AMD platforms have a productive experienceDeveloper Solutions: Enablement through tools, libraries, training, support Fusion Fund: Stimulate new uses of GPU compute and graphicsAcademia& DeveloperEcosystem:Propagate GPU computing paradigm, Develop Community, Incubate start-ups
  • Introducing the 2012 AMD E-Series APU

    1. 1. INTRODUCING THE2012 AMD E-SERIES APUChristopher SutphenAMD Product Marketing Manager, Ultra Low Power
    2. 2. Computers are Becoming the Center of Today’s Entertainment Lifestyle Europe North America Latin America APAC 88% own at least one 35% regularly play 33% regularly watch desktop computer in computer games on TV programs online U.S. 33% use Skype the computer in metro China regularly in 55% view Connecting 88% 35% urban Brazil online videos 60% Sharing and editing 33% regularly via Email, IM, Skype, 55% videos andand receive pictures networkingsocial 41% regularly 91% visit sites social61% networking send photos via email (e.g., Facebook) regularly in 61% send or 41% metro India receive photos via email in 91% 60% urban Mexico Up to 60% download 46% music regularly 46% watch TV online more than 5 hours a in metro India 48% 86% week 50% Watching 48% use comparison shopping sites in Playing atgames on the 86% go online least once a 81% 50% regularlymovies, videos and TV, day in urban view and manage urban Brazil computer and online Argentina 81% use a personal photos webisodes82% 99% 83% smartphone daily 82% check 83% play games news/sport/weather 99% use email regularly regularly in metro online regularly worldwide ChinaSource: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® – Q3 2011 Online Benchmark2 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    3. 3. Consumers are Looking for Great Value Address a Growing Market The segments forecasted to grow the most over the next four years are in the sub $599 price bands Notebook TAM (Units in Millions) 400 $800+ 300 $700-$799 $600-$699 200 30% CAGR $500-$599 $400-$499 100 29% CAGR $300-$399 30+% 62% CAGR of units <$299 0 2010 2011 2012 2013 2014 2015 2016 Over 30% of 2012 unit volume is forecasted in Source: AMD Market Intelligence March 2011 Green Book price bands below <$499 MSRP3 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    4. 4. AMD’s “Brazos” Strategy Continues to Win!4 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    5. 5. 2012 AMD E-Series APU Design Goals The Evolution of the AMD E-Series APU Rich Everyday Leading-edge Best-in-class Computing Performance Features Battery Life BALANCED COMPUTING FOR EVERYDAY NEEDS.5 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    6. 6. What’s New Updated Controller Hub enables Even Longer Battery Life and Power Efficiency lower platform costs Up to 11 hours of battery life with lower idle power*; Two integrated USB 3.0 ports Up to 36% advantage over the competition and an integrated SD card reader Performance Improvements CPU and GPU frequency increase Reducing Bandwidth Bottlenecks Multimedia improvements with Up to 6 Gb/s SATA data rates more post processing filters New Features Supported* Windows® 8 Optimized AMD Steady Video† and HTML 5 acceleration & Metro UI AMD Quick Stream† Technologies support* See footnotes.† Available on the E2-1800 model only 6 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    7. 7. Key Product Updates BETTER BETTER BETTER STREAMING VIDEO FEATURES • Exclusive AMD Quick Stream • Exclusive AMD Steady Video • Watch on the big screen with HDMI † † Technology enables virtually Technology delivers one-click image output to larger displays (even 3D!) uninterrupted video streaming by stabilization • Native SuperSpeed USB 3.0 for faster prioritizing media-related applications to • Helps remove video shake in real time than ever file transfers. get the best bandwidth • Supported by all major browsers and • USB 3.0 is capable of transfer • Out-of-the-box experience delivers speeds of up to 5Gbps, thats a little medial players with a simple and superior web entertainment experience over 10x faster than USB 2.0 automatic pop-up indicator* See footnotes† Available on the E2-1800 model only 7 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    8. 8. Best-in-class Battery Life from AMD AllDay™ Power Exceptional mobility with Up to 90 minutes more Flash gaming up to 11+ hours* of battery life time over the competition* Hours Windows Idle Hours of Flash Gaming 11.2 11.2 12 10.7 10.7 5 4.1 4 3.8 10 8.3 4 2.9 8 6.9 3 3 2.0 6 2 4 2 1 2 1 0 0 AMD E2- AMD E- Pentium AMD E1- AMD E- Celeron AMD E2- Pentium AMD E1- Celeron 1800 450 B940 1200 300 B800 1800 B940 1200 B800* See footnotes 8 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    9. 9. Developer Adoption: A Growing Ecosystem of Accelerated Apps 2011 2012 Adobe Adobe ArcSoft ArcSoft TotalMedia Battlefield Bad Adobe Flash Adobe Adobe ArcSoft ArcSoft Panorama ArcSoft ArcSoft TotalMedia Battlefield Bad Battlefield BlueStacks Photoshop Premiere MediaConverter Theatre Company 2 Player Photoshop Premiere MediaConverter Maker ShowBiz Theatre Company 2 Play4Free Elements Elements Elements Elements Battlefield Corel Digital Corel WinDVD CyberLink CyberLink Corel Corel Digital Corel Corel WinDVD CyberLink CyberLink CyberLink CyberLink Deus Ex: Human DiRT 3 Play4Free Studio MediaEspresso MediaShow AfterShot Studio VideoStudio Pro MediaEspresso MediaShow PowerDirector PowerDVD Revolution CyberLink CyberLink Dragon Age 2 Dungeons & Microsoft Internet Dragon Age 2 Dungeons & Fingertapps Magix Movie Microsoft Google Microsoft Microsoft MotionDSP MuvizuPowerDirector PowerDVD Dragons Online Explorer Dragons Online Edit Pro Internet Chrome PowerPoint Windows Live vReveal Explorer Essentials Need for Roxio Roxio Creator Shift 2 Sony Vegas Sony Vegas Test Drive The Lord of the Total War: Viewdle Microsoft Microsoft MotionDSP Muvizu Need for Speed World CinePlayer Unleashed Movie Studio Pro Unlimited 2 Rings Online Shogun 2 Uploader PowerPoint Windows Live vReveal Speed World Essentials ViVu VuRoom Microsoft Mozilla Firefox ArcSoft WebCam DivX Accelerated Earthsim 2.0 Moovida VLC Player ArcSoft Link+ CyberLink Roxio Roxio Creator Shift 2 Test Drive The Lord of the Silverlight 5 Companion 5 Player Universe YouCam CinePlayer Unleashed Unlimited 2 Rings Online Adobe x264 ArcSoft Corel Muvizu Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5 Viewdle Photoshop CS6 MediaConverter 8 VideoStudio Animator Uploader Pro X59 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    10. 10. 2012 AMD Essential Platform Positioning AMD Intel Pentium “Brazos 2.0 ” AMD E2-1800 Accelerated Processor with AMD Radeon™ HD 7340 Graphics AMD E1-1200 Accelerated Processor with AMD Radeon™ HD 7310 Graphics Celeron AMD C-60 Accelerated Processor Atom “Brazos” with AMD Radeon™ HD 6290 Graphics AMD Z-01 Accelerated Processor with AMD Radeon™ HD 6250 Graphics Atom Z-Series * Note: This chart illustrates competitive product placement and is not necessarily an indication of relative performance.10 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    11. 11. 2012 AMD E-Series APUS: Balanced Computing for Everyday Needs Feature-rich update to AMDs most successful notebook platform to-date Leading battery life with a 35% advantage over the competition* Category-leading entertainment and media experience Ideal platform for entry-level notebooks, all-in-ones and smaller form factor desktops* See footnotes12 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required11
    12. 12. BACKUP12 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    13. 13. We are Becoming Increasingly Visual Today Tomorrow Digital media revenue will rise 270% 35 hours of video are uploaded to YouTube every minute 3.28 Over billion by 2013 million minutes Growth of video calls will average Over 520 of internet-based video calls per day 48% through 2014; and faster still through 2019 By 2014, 3D and HD Internet video 1.2 million videos being viewed right now 46% will grow to of consumer Internet video traffic. million+ digital media files Delivery of internet 50 added to personal libraries every day 6X video to the TV will grow nearly by 2014 Futuresource Consulting research http://www.futuresource-consulting.com Sources: YouTube online fact sheet, retrieved April 20011 http://www.youtube.com/t/press_statistics Cisco Visual Networking Index: Forecast and Methodology, 2009-2014 CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11- eMarketer, 2007, iSuppli Corp 481360_ns827_Networking_Solutions_White_Paper.html http://www.eetasia.com/login.do?fromWhere=/ART_8800568901_499495_NT_c0b15980.HTM TDG – Broadband-Enabled TV: Rise of the OTT Provider13 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    14. 14. Accelerating the Scenarios that Consumers Care About Usage by Application Type (% of Respondents) Source: IDCs 2011 Consumer PC Survey, Part 2: Worldwide Results, Doc#230580 Email Web Browsing Office Productivity Music Personal Finances Several times per day Photo Editing Online Video Daily Social Networking Several times per week Online Games Weekly Online Chat Several times a month Installed Games Educational Apps Monthly Calendar Less often than monthly Video Editing GPS Internet Telephone 0 10 20 30 40 50 60 70 80 90 100 - Benefit from App Acceleration Reproduced with permission from IDC dated 12/23/201114 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required Stephanie Geary, permissions@idc.com
    15. 15. 2012 AMD E-Series APU Technical Details & Block Diagram“Zacate” APUs Dual Core CPU – 40nm “Bobcat” core – 1 MB L2, 64-bit FPU – 18W TDP – Complete ISA support – SSE1-3 and virtualization Graphics Core – 80 Radeon™ Cores – New AMD Radeon™ HD 7000 Series GPU – DirectX® 11 capable – OpenCL™ 1.1 enabled Improved graphics boost AMD VISION Engine 3rd generation Unified Video Decoder DDR3 1066-1333, 2 DIMMs FT1 BGA package (same as current Brazos)Display and I/O Two dedicated digital display interfaces – Configurable as HDMI, DVI, and/or Display Port – Also supports single link LVDS for internal panels VGA 8 PCIe Gen 2 “Hudson-3L” FCH – USB 3.0 Support (2 ports) / USB 2.0 (8 ports)15 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    16. 16. 2012 AMD E-Series APU for Essential Notebook and Desktop Models2012 AMD E-Series APU for Essential Notebooks and Desktops AMD Radeon™ CPU CPU Clock AMD Radeon™ GPU Clock APU Model TDP L2 Cache Max DDR3 Brand Cores (Max/Base) Cores (Max/Base) DDR3-1333 680MHz/ E2-1800 HD 7340 18W 2 1.7GHz 80 1MB DDR3L1066 523MHz DDR3U-1066 DDR3-1066 E1-1200 HD 7310 18W 2 1.4GHz 80 500MHz 1MB DDR3L-1066 DDR3U-1066 16 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    17. 17. “Brazos” to “Brazos 2.0” Platform Evolution Feature “Brazos” “Brazos 2.0” Benefit AMD Radeon™ AMD Radeon™ AMD Radeon™ Performance improvements Discrete-Class Graphics HD 6000 Series GPU HD 7000 Series GPU CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user’s needs USB 3.0 N Y Native USB 3.0 for faster data transfer SD card reader N Y Native support for SD card for faster data transfer SATA 6Gb/s N Y Fast interconnect for better overall performance FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy efficiency and battery life AMD Steady Video N Y Helps correct shaky videos and now available † Technology with a IE 9 plug-in for one click control AMD Quick Stream N Y Provides automatic bandwidth control during † Technology streaming video for smoother playback * See footnotes † Available on the E2-1800 model only17 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    18. 18. FCH Feature Plan Notebook Desktop 2011 Branding A50M A68M A45 A68 Target Platform “Brazos” “Brazos 2.0” “Brazos” “Brazos 2.0” PCI Express Support (CF) Y 1x4 Y 1x4 Clock Gen N Y N Y SATA 6 x 6Gb/s 2 x 6Gb/s 6 x 3Gb/s 3 x 6Gb/s HD Audio Up to 4-codecs Up to 4-codecs Up to 4-codecs Up to 4-codecs PCIe GPPs 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 Unified Media Interface (UMI) x4 Gen 1 x4 Gen 2 x4 Gen 2 x4 Gen 2 USB 3.0 + 2.0 + 1.1 Ports 0 + 14 + 2 2+8+0 0 + 14 + 2 2 + 8 +0 APU Fan Control Y Y Y Y SD Controller N Y N Y 33MHz PCI N N Up to 4 slots Up to 3 slots18 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    19. 19. 2012 AMD E-Series APU Features & Usage Usage Everyday performance and productivity for the Features Features Performance Upsell AMD Radeon™ HD 7000 Series graphics Y Y things you do most: † AMD Steady Video Technology Y 1. Browse the Internet in Brilliant HD † AMD Quick Stream Technology Y 2. Email, chat and social networking CPU Cores 2 2 2 3. Enjoy photos, music, DVDs Radeon™ Cores 80 80 80 4. Watch smooth streaming HD videos with AMD † Max Frequency 1.3GHz 1.4GHz 1.7GHz Steady Video and AMD Quick Stream † Technologies Cache Size 1MB L2 PERFORMANCE 1MB L2 1MB L2 CONSUMPTION CREATION Base Features USB3.0 Y Y Y Y Y Y Y AMD Radeon™ Graphics Y Y Y Y Y Y Y AMD Perfect Picture HD* Y Y Y Y Y Y Y AMD Video Accelerator Y Y Y Y Y Y Y AMD App Acceleration* Y Y Y Y Y Y Y AMD Internet Acceleration Y Y Y Y Y Y Y AMD AllDay™ Power Y Y Y Y Y Y Y * See footnotes † Available on the E2-1800 model only19 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    20. 20. The 2012 AMD E-series APU At a Glance 75 sq. mm 18W TDP Dual “Bobcat” CPU cores AMD Radeon™ 7000 Series graphics 80 AMD Radeon™ cores20 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    21. 21. FootnotesSlide 6,11: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows acalculated battery life for the AMD E2-1800 in a Windows® idle state to reach 670 minutes. BR-I26 Testing performed by AMD Performance Labs using the “Renmore” Reference Designwith an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit. All battery life calculations are based on a 62.5 Whr batterypack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. The Intel system, a Lenovo G470 withthe Intel Celeron B800 processor, 2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32Slide 6,7,17,19: Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on thistechnology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2(and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos orcaptions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwantedshakes and jitters.Slide 6.7.17.19: Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream andwill work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all featuresmay be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD referencedesign “Torpedo” with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GBDDR3 1333 MHz, running Windows 7 Pro SP1.Slide 8: Testing performed by AMD Performance Labs as of 3/12/2012 using the “Renmore” Reference Design with an AMD E2-1800 APU, 2 x 2G DDR3 1333 MHz memory, 128GBCrucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate. All battery life calculations are based on using a 62 Whr battery pack at 98% utilization. Calculations based onsystem power testing show battery life for the AMD E2-1800 during the Microsoft® Internet Explorer 9 FishBowl demo test with 10 fish to reach 243 minutes and the Adobe® Flash GameBenchmark 08 to reach 245 minutes. The Intel system, a Sony Vaio with the Intel Pentium B800 processor, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 andMicrosoft Windows 7 SP1 Build 64-bit Ultimate reached 134 minutes on the FishBowl test with 10 fish and 176 minutes on the Adobe® Flash Game Benchmark 08 test. BRNB-C26Slide 11: USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.Slide 19: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noisereduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-06Slide 19 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support forOpenCL™ or DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementaryproducts.21 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
    22. 22. DisclaimerThe information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions andtypographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to productand roadmap changes, component and motherboard version changes, new model and/or product releases, product differences betweendiffering manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwisecorrect or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to thecontent hereof without obligation of AMD to notify any person of such revisions or changes.AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors oromissions that appear in this information.AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to anyperson for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even if AMDis expressly advised of the possibility of such damages.Trademark AttributionAMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/orother jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or otherjurisdictions. OpenCL™ and the OpenCL™ logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names used in thispresentation are for identification purposes only and may be trademarks of their respective owners.©2011 Advanced Micro Devices, Inc. All rights reserved.22 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required

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