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Helping Drive Down Power, Footprint and Costs for High-Performance x86 Embedded Systems Buddy Broeker, Director, AMD Embedded Solutions AMD Confidential | Embargoed until 12:01 a.m. Monday, April 26, 2010
Why AMD Embedded Solutions? X86 Delivers Direct Connect Architecture Delivers
AMD Continues to Advance x86 for Embedded Systems The AMD Geode™ processor Addition of graphics and chipset options for comprehensive embedded solution High-performance AMD Geode™ NX based on AMD-K7™ architecture Ball Grid Array (BGA) packaging introduced to meet customer demand Introduction of AMD64 technology into embedded markets with AMD Opteron™ processor Today: 2 new complete-solution platforms Addition of AMD Turion™ and AMD Sempron™ processors AMD has increased performance and features, driven down power, area, and price barriers for x86 in embedded 2003 2005 2007 2004 2006 2008 2009 2010
Today’s New Complete Platforms Improves performance and choice, maintains low power ASB2 with BGA Package High-Performance AM3
¹As part of a comprehensive security program, AMD strongly recommends enabling Enhanced Virus Protection (EVP) and using up to date third party anti-virus software.
Ideal Applications Thin-clients Medical Imaging Point-of-sale (POS) & Kiosk Systems Industrial Controls Ruggedized, Field, & Military Systems Telecommunications & Networking Digital Signage Small/Home Office to Enterprise Storage Gaming Machines Single Board Computing (SBC)
Integration of a new CPU core & the latest in graphics
Improved overall platform performance with lower power compared to previous generation AMD platforms
More form factor options with reduced footprint
The technical features that matter, with an outstanding user experience
w Strong Commitment Long-term design support
Industry-standard longevity – planned 5+ years
AMD has more than 30 years experience in embedded devices
Enterprise-class, high-performance platforms with embedded-specific features and power
No compromises on the system design
True innovation in x86 CPUs and graphics
Driving the capabilities of embedded systems forward
Forward-Looking Statement This presentation contains forward-looking statements concerning AMD and technology partner product offerings which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," “strategy,” “roadmaps,” "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this presentation are based on current beliefs, assumptions and expectations, speak only as of the date of this presentation and involve risks and uncertainties that could cause actual results to differ materially from current expectations. With respect to AMD, risks include the possibility that Intel Corporation's pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities targeting AMD's business will prevent attainment of AMD's current plans; customers stop buying AMD’s products or materially reduce their operations or demand for its products; AMD will be unable to develop, launch and ramp new products and technologies in the volumes and mix required by the market and at mature yields on a timely basis; standards promulgated by open standards will be adopted at rates slower than currently projected, demand for computers and, in turn, demand for AMD’s products will be lower than currently expected; there will be unexpected variations in market growth and demand for AMD’s products and technologies in light of the product mix that it may have available at any particular time or a decline in demand; and AMD will be unable to maintain the level of investment in research and development that is required to remain competitive. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to the Annual Report on Form 10-K for the fiscal year ended December 26, 2009. Trademark Attribution AMD, the AMD Arrow logo, AMD Athlon, AMD-K7, AMD Opteron, AMD Phenom,, AMD Sempron, AMD Turion, Geode, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be the trademarks of their respective owners.