AMD Fusion Fund Overview<br />Computex<br />June 2, 2010<br />
The Big Picture<br />Current Trends- HD 3D Video- Simplify Content Management  - Immersive 3D Gaming- Business Productivit...
Workloads are changing<br />Multiple content source and destination formats<br />Multiple new typesof applications<br />Ap...
A New Era of Processor Performance<br />Multi-CoreEra<br />Heterogeneous-CoreEra<br />Single-CoreEra<br />Enabled by:<br /...
Data parallelism
Power efficient GPUs</li></ul>Temporarily constrained by:<br />Programming models<br />Communication overheads<br />Enable...
Desire for Throughput
20 years of SMP arch</li></ul>Constrained by:<br />Power<br />Parallel SW availability<br />Scalability<br />Enabled by:<b...
Voltage Scaling
MicroArchitecture</li></ul>Constrained by:<br />Power<br />Complexity<br />?<br />we are<br />here<br />Single-thread  Per...
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AMD Fusion Fund Media Presentation

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  1. 1. AMD Fusion Fund Overview<br />Computex<br />June 2, 2010<br />
  2. 2. The Big Picture<br />Current Trends- HD 3D Video- Simplify Content Management - Immersive 3D Gaming- Business Productivity<br />*<br />**<br />*Source: YouTube online fact sheet<br />**Source: “Amassing Digital Fortunes: A Digital Storage Study” CEA Market Research Report, April 2008<br />
  3. 3. Workloads are changing<br />Multiple content source and destination formats<br />Multiple new typesof applications<br />Application development evolving to take advantage of GPU compute resources<br />Consumers seekingrich visual experienceswith a wide set of content<br />
  4. 4. A New Era of Processor Performance<br />Multi-CoreEra<br />Heterogeneous-CoreEra<br />Single-CoreEra<br />Enabled by:<br /><ul><li>Moore’s Law
  5. 5. Data parallelism
  6. 6. Power efficient GPUs</li></ul>Temporarily constrained by:<br />Programming models<br />Communication overheads<br />Enabled by:<br /><ul><li>Moore’s Law
  7. 7. Desire for Throughput
  8. 8. 20 years of SMP arch</li></ul>Constrained by:<br />Power<br />Parallel SW availability<br />Scalability<br />Enabled by:<br /><ul><li>Moore’s Law
  9. 9. Voltage Scaling
  10. 10. MicroArchitecture</li></ul>Constrained by:<br />Power<br />Complexity<br />?<br />we are<br />here<br />Single-thread Performance<br />Targeted Application <br />Performance<br />Throughput Performance<br />we are<br />here<br />we are<br />here<br />Time<br />(# of processors)<br />Time<br />(Data-parallel exploitation)<br />Time<br />
  11. 11. AMD Fusion™Accelerated Processing Units<br />With externalGPU sub-systems<br />Multi-Core CPUs<br />APU<br />CPU<br />GPU<br />Serial Data Processing<br />General Program Task<br />General Program Task<br /> Parallel Data Processing<br /><ul><li>General-purpose, programmable scalar and vector processor cores, forming a heterogeneous capability
  12. 12. High-speed bus architecture
  13. 13. Shared, low-latency memory model</li></ul>…All on the same die<br />Display<br />Video<br />Designed for<br /><ul><li>Specialized tasks (e.g. graphics, video)
  14. 14. Most visual applications
  15. 15. Data processing in parallel</li></ul>Designed for<br /><ul><li>General purpose tasks
  16. 16. Most common applications
  17. 17. Data processing serially</li></ul> <br />ATI Stream Technology<br />Graphics<br />*ATI Stream technology works with applications designed to take advantage of its GPU acceleration features<br />
  18. 18. AMD FusionFund<br />
  19. 19. AMD Fusion Fund Goal<br />To enhance next-generation mainstream user experiences, AMD will make strategic investments to further develop an ecosystem that accelerates the utilization of the upcoming AMD Fusion™ family of APU products<br />Sample Projects: Video, parallel computing, file search, immersive gaming, new device form factors, component solutions, natural user interfaces, etc.<br />
  20. 20. AMD Fusion Fund Opportunity<br />
  21. 21. Summary<br />
  22. 22. Thank you<br />© 2010 Advanced Micro Devices, Inc. All rights reserved.<br />AMD, the AMD Arrow logo, AMD Fusion and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. <br />

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