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1 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
2014 Low-Power a...
2 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INDUSTRY TRENDS ...
3 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD SECURITY STR...
4 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
COMPREHENSIVE, H...
5 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD SECURITY TEC...
6 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INTRODUCING THE ...
7 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
DESIGN GOALS FOR...
8 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
INNOVATING VALUE...
LEARN MORE:
WWW.AMD.COM/MOBILITY
10 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
AMD EXPERIENCES...
11 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY
DISCLAIMER & AT...
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AMD 2014 Low Power_Mainstream Mobile APUs Security

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Transcript of "AMD 2014 Low Power_Mainstream Mobile APUs Security"

  1. 1. 1 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY 2014 Low-Power and Mainstream Mobile APUs: ENHANCING THE SECURITY OF COMPUTING
  2. 2. 2 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY INDUSTRY TRENDS REQUIRING HARDWARE-BASED SECURITY MOBILITY Access data from any device at any moment CONSUMERIZATION OF IT Allow personal devices on corporate network and protect corporate information CLOUD COMPUTING Protect personal and corporate data in multi-tenant, third party hosted environment ADVANCED PERSISTENT THREATS (APTS) Malware evolving with more sophisticated methods Source: AMD 2013 global connected devices surveys AVERAGE OF 3.8 DEVICES PER PC USER 92% OF USERS HAVE MORE THAN 1 DEVICE ACCESS DATA ANYWHERE PROTECT DATA EVERYWHERE
  3. 3. 3 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY AMD SECURITY STRATEGY  Computing inflection points have pushed the industry to need hardware-based security  Leverage open, standards-based architecture on x86-based processors  Utilize an ARM-based microprocessor for the platform security processor ‒ AMD has licensed and integrated the ARM® Cortex A5  Use dedicated co-processor to support cryptographic acceleration  Support diverse needs across security ecosystem ‒ Start with foundational system security
  4. 4. 4 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY COMPREHENSIVE, HARDWARE-BASED SECURITY AMD SECURITY TECHNOLOGY  Isolation for security and privacy sensitive applications and data that are important to everyone  Trusted Execution Environment (TEE) provides standard interfaces and APIs for application portability  AMD PSP with ARM TrustZone complements existing system security capabilities, and is designed to provide greater assurance and acceleration where and when it's needed ENGINEERED TO WORK TOGETHER Secure technology components Security aware applications, secure services, or trusted applications Standard processing path Secure processing path
  5. 5. 5 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY AMD SECURITY TECHNOLOGY ENGINEERED TO WORK TOGETHER Global Platform-based API, enabling security software access to the AMD Platform Security Processor via open industry standards Trustonic ecosystem has over 35 partners Trustonic technology is embedded in over 100m smart connected devices
  6. 6. 6 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY INTRODUCING THE 2014 AMD LOW POWER APUs  Performance leadership  Stunning visual and streaming video experiences  First and only x86 Processors to integrate an ARM core for security 3RD GENERATION CATEGORY-LEADING APUs
  7. 7. 7 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY DESIGN GOALS FOR 2014 LOW-POWER AND MAINSTREAM PLATFORMS POWER PERFORMANCE SECURITY 2014 GOALS ACHIEVED Platform Security Processor Power-optimized CPU, GPU, I/O Higher frequency Innovative power management 2013 GOALS ACHIEVED New CPU Core Design Graphics Core Next Integrated Control Hub 2014 GOALS
  8. 8. 8 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY INNOVATING VALUED USER EXPERIENCES TARGETED EXPERIENCES BRING AMD’S PRODUCT STRENGTHS TO LIFE FOR CONSUMERS ENHANCED MEDIA MOBILE LIFESTYLE GAMING SECURITY Advanced power management focused on improving the user's ability to get the most from all of their devices while on the go APU acceleration focused on the capture, delivery, manipulation, sharing, or consumption of all media or information types NATURAL INTERACTIONS The performance needed to deliver Surround Computing experiences through more natural interactions The thrill of GCN gaming experiences across all user devices Platform Security Processor for app authentication, multi-factor authentication and digital wallet experiences
  9. 9. LEARN MORE: WWW.AMD.COM/MOBILITY
  10. 10. 10 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY AMD EXPERIENCES REQUIREMENTS / DISCLAIMER AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream. AMD Quick Stream technology is available on select PCs and requires Windows®8 or Windows 7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD Perfect Picture is a set of image, video processing and display post-processing technologies designed to provide smooth video playback, advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images when playing Blu-ray and other content on your PC. AMD Perfect Picture includes AMD Steady Video technology designed to eliminate shakes and jitters during the playback of home video. It is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is recommended for use with videos that contain unwanted shakes and jitters. Users may turn on this technology via the AMD Catalyst Control Center™. AMD Face Login is designed as a convenient tool to help you log into Windows and many popular web sites quickly. It should not be used to protect your computer and personal information from unwanted access. Only available on select AMD A-Series APU-based tablets and notebooks. Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet connection is required for website login and use of other online features. AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on select AMD A-Series APU-based tablets and notebooks. Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8 operating system. Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.
  11. 11. 11 | AMD 2014 LOW-POWER AND MAINSTREAM MOBILE APUs - SECURITY | FOR MORE INFORMATION: WWW.AMD.COM/MOBILITY DISCLAIMER & ATTRIBUTION The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ATTRIBUTION © 2014 Advanced Micro Devices, Inc. All rights reserved. AMD, Radeon, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. DirectX is a registered trademark of Microsoft Corporation. OpenCL is a trademark of Apple, Inc. used by permission from Khronos. PCI Express is a registered trademark of PCI-SIG. HDMI is a trademark of HDMI Licensing, LLC. ARM is a registered trademark of ARM Limited. 3DMark is a registered trademark of Futuremark Corporation. Other names are for informational purposes only and may be trademarks of their respective owners.
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