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Computex 2014 Press Conference with Lisa Su, CVP and GM of Global Business Units and guests.

Computex 2014 Press Conference with Lisa Su, CVP and GM of Global Business Units and guests.

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Computex 2014 AMD Press Conference Presentation Transcript

  • 1. 1 | AMD COMPUTEX 2014 | JUNE 5, 2014 CAUTIONARY STATEMENT This document contains forward-looking statements concerning AMD, including, the features and functionality of new AMD products and the timing and availability of such products; our ability to offer both X86 and ARM processors for embedded, server and client markets ; our ability to create high performance cores for our embedded, server and low-power client markets; our ability to deliver and execute on our X86 and 64-bit ARM Ambidextrous Computing Roadmap ; which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this document are based on current beliefs, assumptions and expectations, speak only as of the date of this document and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibility that that Intel Corporation's pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities may negatively impact the Company's plans; that the Company will require additional funding and may be unable to raise sufficient capital on favorable terms, or at all; that customers stop buying the Company's products or materially reduce their operations or demand for its products; that the Company may be unable to develop, launch and ramp new products and technologies in the volumes that are required by the market at mature yields on a timely basis; that the Company's third- party foundry suppliers will be unable to transition the Company's products to advanced manufacturing process technologies in a timely and effective way or to manufacture the Company's products on a timely basis in sufficient quantities and using competitive process technologies; that the Company will be unable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize the Company's projected manufacturing capacity needs at GLOBALFOUNDRIES Inc. (GF) microprocessor manufacturing facilities; that the Company's requirements for wafers will be less than the fixed number of wafers that we agreed to purchase from GF or GF encounters problems that significantly reduce the number of functional die the Company receives from each wafer; that the Company is unable to successfully implement its long-term business strategy; that the Company inaccurately estimates the quantity or type of products that its customers will want in the future or will ultimately end up purchasing, resulting in excess or obsolete inventory; that the Company is unable to manage the risks related to the use of its third-party distributors and add-in-board (AIB) partners or offer the appropriate incentives to focus them on the sale of the Company's products; that the Company may be unable to maintain the level of investment in research and development that is required to remain competitive; that there may be unexpected variations in market growth and demand for the Company's products and technologies in light of the product mix that it may have available at any particular time; that global business and economic conditions, including consumer PC market conditions, will not improve or will worsen; that demand for computers will be lower than currently expected and the effect of political or economic instability, domestically or internationally, on the Company's sales or supply chain. Investors are urged to review in detail the risks and uncertainties in the Company's Securities and Exchange Commission filings, including but not limited to the Annual Report on Form 10-K for the year ended December 28, 2013.
  • 2. SPENCER PAN CORP. VICE PRESIDENT MANAGING DIRECTOR, GREATER CHINA
  • 3. LISA SU SENIOR VICE PRESIDENT & GM GLOBAL BUSINESS UNITS
  • 4. 5 | AMD COMPUTEX 2014 | JUNE 5, 2014 MARKET TRENDS SHAPING AMD TECHNOLOGY INVESTMENTS Consumer tech adoption is expanding, diversifying and evolving Customers seek new approaches to innovation to differentiate and win New ecosystems and architectures emerging from the datacenter to embedded
  • 5. 6 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD SEES CLEAR OPPORTUNITY FOR INNOVATION…  Demand increasing for more compute to propel new capabilities and experiences GROWTH IN COMPUTE BRIDGING ECOSYSTEMS  Consolidation around x86 and ARM® architectures creates need for interoperability across ecosystems  Graphics, visualization and video content on the rise in devices and the cloud GRAPHICS & ACCELERATION  Graphics, visualization and video content on the rise in devices and the cloud
  • 6. 7 | AMD COMPUTEX 2014 | JUNE 5, 2014 TRANSFORMING OUR BUSINESS TRADITIONAL MARKETS GROWTH MARKETS 2012 Actual ~90% ~10% 2015 Y/E ~50% ~50% 2013 Actual ~70% ~30% ATTACK IN GROWTH MARKETSEVOLVE IN CORE MARKETS  Maintain traditional PC strongholds  Grow in desktop and graphics channel  Target commercial opportunities  Professional graphics  Semi-custom  Dense Server  Embedded  Ultra low-power client
  • 7. 8 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD RADEON™ GRAPHICS MOMENTUM “One word – breathtaking.” - Guru3D1 6 MILLION Users2 200 Games3 World’s First 4K Laptop 4 Engines 7 Developers 20+ Games R9 295X2 MANTLE API R7 M265 AMD GAMING EVOLVED
  • 8. 9 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD APU MOMENTUM “KAVERI” AMD’s MOST ADVANCED APU EVER 2011-2012 2014 2015+ Over 80 million AMD APU installed base Estimated 150+ million AMD APU installed base Estimated 300+ million AMD APU installed base AMD APU Units for non-PCs AMD APU Units for PCs 150+ 300+ 80 DEMAND FOR APUs RISING INSTALLED BASE GROWING
  • 9. 10 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD NEW APPLICATION MOMENTUM
  • 10. 11 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD NEW APPLICATION MOMENTUM
  • 11. 12 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD NEW APPLICATION MOMENTUM
  • 12. 13 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD NEW APPLICATION MOMENTUM
  • 13. 14 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD NEW APPLICATION MOMENTUM
  • 14. 15 | AMD COMPUTEX 2014 | JUNE 5, 2014 Client: New Performance Mobile and Professional APUs Graphics: New graphics technology in the datacenter and cloud Embedded: New embedded APUs and CPUs ANNOUNCING TODAY @COMPUTEX 2014
  • 15. KEVIN LENSING SR. DIRECTOR PRODUCT MANAGEMENT CLIENT BUSINESS UNIT
  • 16. 17 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD CLIENT MOMENTUM “KAVERI” Desktop Revolutionary Architecture January 14th “Kaveri is the greatest innovation that AMD has made in the last ten years…” ― Digital! Magazine February issue, page 22-23 “I can also say that, given a choice between Intel and AMD in this particular segment, the AM1 platform clearly wins.” ― Tom’s Hardware http://bit.ly/1nz52yu “The APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-per- watt of the previous generation” ― CIO-Today http://bit.ly/1nsoX4N AM1 Desktop First AMD Athlon™ & Sempron™ APUs April 9th “BEEMA” /“MULLINS” Notebook 2X Performance-Per-Watt1 April 29th
  • 17. 18 | AMD COMPUTEX 2014 | JUNE 5, 2014 INTRODUCING THE 2014 MOBILE PERFORMANCE APUs  Revolutionary Architecture  Maximum Compute Performance  Enabling New Experiences Up to 12 Compute Cores* HSA Features Graphics Core Next (GCN) with Mantle *Includes 4 CPU cores + 8 GPU cores. Visit amd.com/ComputeCores for more information. AMD TrueAudio2
  • 18. 19 | AMD COMPUTEX 2014 | JUNE 5, 2014 GOES MOBILE! Extreme Performance Amazing Mobile Gaming
  • 19. 20 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD FX TAKES ON INTEL CORE i7 BASEMARK CL SYSTEMGRAPHICSCOMPUTE Intel i7-4500U "Haswell" AMD FX-7500 "Kaveri" Intel i7-4500U "Haswell" AMD FX-7500 "Kaveri" Intel i7-4500U "Haswell" AMD FX-7500 "Kaveri" UP TO 19% BETTER5 UP TO 58% BETTER4 COMPARABLE3
  • 20. STAR SWARM BY OXIDE MANTLE GAMING DEMO
  • 21. 22 | AMD COMPUTEX 2014 | JUNE 5, 2014 ADDRESSING THE CHANGING NEEDS OF COMMERCIAL Yesterday Today
  • 22. 23 | AMD COMPUTEX 2014 | JUNE 5, 2014 INTRODUCING THE P E R F O R M A N C E L O N G E V I T Y S T A B I L I T Y
  • 23. 24 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD PRO SERIES VERSUS INTEL CORE i5 100% 108% Intel Core i5-4200U "Haswell" AMD PRO A10-7350B "Kaveri" Up to 8% Better6 PCMARK 8 V2 WORK
  • 24. ADOBE PHOTOSHOP CC DEMO
  • 25. 26 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD A-SERIES MOBILE PERFORMANCE APUs REDEFINE COMPUTE 8 GCN GPU Cores CU CU CU CU CU CU CU CU Connectivity hUMASharedMemoryController Display 4 “Steamroller” CPU Cores Multimedia PCIe Gen 3 PCIe Gen 2 DisplayPort 1.2 HDMI 1.4a DVI VGA AMD TrueAudio UVD VCE ENABLING SUPERIOR EXPERIENCES MAXIMUM COMPUTE PERFORMANCE REVOLUTIONARY ARCHITECTURE
  • 26. 27 | AMD COMPUTEX 2014 | JUNE 5, 2014
  • 27. SCOTT AYLOR CORP. VICE PRESIDENT & GM EMBEDDED BUSINESS UNIT
  • 28. 29 | AMD COMPUTEX 2014 | JUNE 5, 2014
  • 29. 30 | AMD COMPUTEX 2014 | JUNE 5, 2014 THIN CLIENT DIGITAL SIGNAGE INFOTAINMENT COMMUNICATIONS & NETWORKING INDUSTRIAL CONTROLS & AUTOMATION SECURITY BUSINESS AUTOMATION AUDIO & VIDEO OIL & GAS DIGITAL SURVEILLANCE WEARABLES TRANSPORTATION RETAIL AUTOMATION STORAGE MEDICAL IMAGING GATEWAY EQUIPMENT HOME & COMMERCIAL APPLIANCES GAMING MACHINES DEFENSE & MILITARY ENERGY INDUSTRIAL TABLETS AEROSPACESMART PHONES AUTOMOTIVE INSTRUMENTATION
  • 30. 31 | AMD COMPUTEX 2014 | JUNE 5, 2014 THIN CLIENT DIGITAL SIGNAGE INFOTAINMENT COMMUNICATIONS & NETWORKING INDUSTRIAL CONTROLS & AUTOMATION SECURITY BUSINESS AUTOMATION AUDIO & VIDEO OIL & GAS DIGITAL SURVEILLANCE WEARABLES TRANSPORTATION RETAIL AUTOMATION STORAGE MEDICAL IMAGING GATEWAY EQUIPMENT HOME & COMMERCIAL APPLIANCES GAMING MACHINES DEFENSE & MILITARY ENERGY INDUSTRIAL TABLETS AEROSPACESMART PHONES AUTOMOTIVE INSTRUMENTATION
  • 31. 32 | AMD COMPUTEX 2014 | JUNE 5, 2014 WE ARE COMPUTE PIONEERS
  • 32. 33 | AMD COMPUTEX 2014 | JUNE 5, 2014 *AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment. 20142013 HIGH- PERFORMANCE LOW-POWER DISCRETE GRAPHICS “Adelaar” GPU “Bald Eagle” APU/CPU “Hierofalcon” CPU “Steppe Eagle” APU “Crowned Eagle” CPU 2 or 4 “Steamroller” CPU Cores GCN Graphics Compute 17W-35W TDPHSA28nm 28nm SoC 28nm SoC 28nm SoC 28nm 4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP 2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units 5W-25W TDP 2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP GCN Graphics Compute Units 2GB GDDR5 72GB/s Memory Throughput AMD Radeon™ E6760 GPU AMD R-Series APU/CPU AMD G-Series APU SOC 2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU 17W-35W TDP32nm 28nm SoC 40nm 2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU 6W-25W TDP “Turks” Compute Units 1GB GDDR5 51GB/s Memory Throughput
  • 33. 34 | AMD COMPUTEX 2014 | JUNE 5, 2014 1ST EMBEDDED SOLUTION WITH HSA FEATURES DRIVE UP TO 9 DISPLAYS WHEN PAIRED WITH E8860 GPU UP TO 66% MORE COMPUTE PERFORMANCE THAN PREVIOUS GENERATION1 2.2 – 3.6 GHz CPU & 464 – 600 MHz GPU 3D, HD AND 4K VIDEO CONTENT
  • 34. 35 | AMD COMPUTEX 2014 | JUNE 5, 2014 Call-out or headline IC&A DIGITAL SIGNAGE MEDICAL IMAGING GAMING MACHINES *Part availability is planned for ten years from date of announcement, subject to change without notice. Further support available under contract
  • 35. 36 | AMD COMPUTEX 2014 | JUNE 5, 2014 *AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment. 20142013 HIGH- PERFORMANCE LOW-POWER DISCRETE GRAPHICS “Adelaar” GPU “Bald Eagle” APU/CPU “Hierofalcon” CPU “Steppe Eagle” APU “Crowned Eagle” CPU 2 or 4 “Steamroller” CPU Cores GCN Graphics Compute 17W-35W TDPHSA28nm 28nm SoC 28nm SoC 28nm SoC 28nm 4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP 2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units 5W-25W TDP 2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP GCN Graphics Compute Units 2GB GDDR5 72GB/s Memory Throughput AMD Radeon™ E6760 GPU AMD R-Series APU/CPU AMD G-Series APU SOC 2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU 17W-35W TDP32nm 28nm SoC 40nm 2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU 6W-25W TDP “Turks” Compute Units 1GB GDDR5 51GB/s Memory Throughput
  • 36. 37 | AMD COMPUTEX 2014 | JUNE 5, 2014 NEW AMD EMBEDDED G-SERIES SOC & CPU Pin Compatible cTDP AMD platform security processor (PSP) built upon TrustZone® architecture Up to 53% more overall performance2 AMD G-SERIES: WORLD’S FIRST EMBEDDED QUAD-CORE X86 SOC 28nm Single-chip SoC “Jaguar” core AMD Radeon™ HD 8000 Series
  • 37. 38 | AMD COMPUTEX 2014 | JUNE 5, 2014 THIN CLIENT COMMUNICATIONS & NETWORKING INFRASTRUCTURE POINT-OF-SALE IC&A
  • 38. 39 | AMD COMPUTEX 2014 | JUNE 5, 2014 34 PERCENT MORE PERFORMANCE-PER-DOLLAR THAN COMPETING INTEL SOLUTION3
  • 39. 40 | AMD COMPUTEX 2014 | JUNE 5, 2014 UP TO 96 PERCENT MORE OVERALL PERFORMANCE-PER-WATT THAN PREVIOUS GENERATION4
  • 40. 41 | AMD COMPUTEX 2014 | JUNE 5, 2014 DATA CENTER SWITCH - CONTROL PLANE OUTSTANDING PERFORMANCE/$ LOW POWER CONSUMPTION PACKETS IN PACKETS OUT “CROWNED EAGLE” FOR NETWORKING CONTROL PLANE
  • 41. 42 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD IS POWERING INNOVATION AND BUILDING PARTNERSHIPS TO TRANSFORM EMBEDDED EXPERIENCES THE EMBEDDED MARKET IS GROWING AND NEEDS TECHNOLOGY SOLUTIONS TO ADDRESS VERTICAL MARKET AND SYSTEMS CHALLENGES.
  • 42. DAVID CUMMINGS SENIOR DIRECTOR & GM, PROFESSIONAL GRAPHICS
  • 43. 44 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD FIREPRO™ GRAPHICS LEADERSHIP RELENTLESS MOMENTUM IN THE PROFESSIONAL GRAPHICS MARKET Apple Mac Pro AMD FirePro™ W9100 SPECviewperf® 12 OpenCL™ Adoption
  • 44. 45 | AMD COMPUTEX 2014 | JUNE 5, 2014 COMPUTING AMD FIREPRO™ S-SERIES FOR THE DATA CENTER VISUAL CLOUD
  • 45. 46 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD FIREPRO™ S4000X GRAPHICS  Shipping in the HP ProLiant WS460c Graphics Server Blade  Remote workstation for CAD and Financial Services AMD FIREPRO™ GRAPHICS IN THE DATA CENTER
  • 46. 47 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD FIREPRO™ GRAPHICS IN THE DATA CENTER AMD FIREPRO S4000X GRAPHICS AMULET GPU-only mezzanine card for Dell M-series blade servers DELL PowerEdge™ M520 & M620 Blade Servers Enhanced parallel processing performance for GPU Compute, and Remote & Virtual Workstations
  • 47. 48 | AMD COMPUTEX 2014 | JUNE 5, 2014 DELIVERING THE RIGHT TECHNOLOGIES FOR KEY WORKLOADS VISUAL CLOUDCOMPUTING
  • 48. 49 | AMD COMPUTEX 2014 | JUNE 5, 2014 Enabling Key Use Cases ACCELERATING GRAPHICS IN THE CLOUD  Remote workstation  Virtual desktops and applications  Cloud gaming Robust Features and Ecosystem  AMD RapidFire API  Shared graphics support  Hypervisor partnerships
  • 49. 50 | AMD COMPUTEX 2014 | JUNE 5, 2014 BARRY CHEN GENERAL MANAGER, TAIWAN
  • 50. LISA SU SENIOR VICE PRESIDENT & GM GLOBAL BUSINESS UNITS
  • 51. 52 | AMD COMPUTEX 2014 | JUNE 5, 2014 Give Customers New Paths to Innovation Harness the Best of the x86 and ARM Global Ecosystems Offer Compute Leadership in Both x86 and 64-bit ARM through APU design 2015 AND BEYOND
  • 52. 53 | AMD COMPUTEX 2014 | JUNE 5, 2014 $0B $50B $100B 0% 50% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 x86 Other ARM x86 + ARM TAM ARM + x86 DOMINATE THE FUTURE OF COMPUTING HISTORICAL AND PROJECTED COMBINED REVENUE SHARE ACROSS PROCESSOR ARCHITECTURES FOR MOBILE, EMBEDDED, PCS, CONSOLES, SERVERS x86 + ARM TAM is now approaching $80B Source: AMD internal estimates
  • 53. 54 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD “PROJECT SKYBRIDGE” AMBIDEXTROUS DESIGN FRAMEWORK 2015  Starting in 2015, families of 20nm APUs and SoCs with pin-compatible x86/ARM compute  Designed for Full HSA support  AMD Graphics Core Next (GCN)  Next-Gen “Puma+” x86 Cores  Low-power A57 64-bit ARM Cores  AMD‘s first HSA Android platform AMBIDEXTROUS COMPUTING ROADMAP
  • 54. 55 | AMD COMPUTEX 2014 | JUNE 5, 2014 2014 2015 2016 AMD’S ARM CORE ROADMAP ARM A57 ARM  Combined “Seattle” software and ARM IP ARM A57 Low Power ARM AMD “K12” ARM Core ARM  AMD-Developed ARM Core Design Elevating 64-bit ARM performance to new levels AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes intended to represent first year of production shipments.  Cores Methodology and Verification  “Project SkyBridge”
  • 55. 56 | AMD COMPUTEX 2014 | JUNE 5, 2014 2014 2015 2016+ AMBIDEXTROUS COMPUTING ROADMAP Ambidextrous Computing Leadership x86 and 64-bit ARM for: “Kaveri” “Beema” and “Mullins" “Seattle” “Project SkyBridge” family of 20nm APUs and SoCs Developing 64-bit ARM cores alongside new 64-bit x86 cores Dense Server Embedded Semi-Custom Ultra-Low Power Client
  • 56. 57 | AMD COMPUTEX 2014 | JUNE 5, 2014 AMD INNOVATIONS ANNOUNCED TODAY @COMPUTEX 2014  Graphics, visualization and video content on the rise in devices and the cloud CLIENT ANNOUNCEMENTS  New AMD FX-Series Mobile APUs  New AMD PRO Series Mobile and Desktop APUs EMBEDDED & ECOSYSTEM ANNOUNCEMENTS  New AMD performance R-Series & low-power G-Series  “Project SkyBridge” enables Ambidextrous Computing era GRAPHICS ANNOUNCEMENTS  New AMD FirePro S4000X technology in the datacenter  New AMD SKY Technology for accelerating graphics in the cloud
  • 57. 58 | AMD COMPUTEX 2014 | JUNE 5, 2014
  • 58. 60 | AMD COMPUTEX 2014 | JUNE 5, 2014 DISCLAIMER & ATTRIBUTION The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ATTRIBUTION © 2014 Advanced Micro Devices, Inc. All rights reserved. AMD, Radeon, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
  • 59. 61 | AMD COMPUTEX 2014 | JUNE 5, 2014 ENDNOTES 1. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; the AMD A8-6410 APU (15W TDP) scored 880 while the AMD A6-5200 APU (25W TDP) scored 699. BMN-36 2. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities. 3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 - Home score is used to simulate productivity performance; the AMD FX-7500 APU scored 2591 while the i7-4500U processor scored 2530. KVN-46 4. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; the AMD FX-7500 APU scored 1473 while the i7-4500U processor scored 932. KVN-45 5. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL score is used to simulate system performance; the AMD FX-7500 APU scored 44 while the i7-4500U processor scored 37. KVN-67 6. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 - Work score is used to simulate productivity performance; the AMD PRO A10-7350B APU scored 3507 while the Core i5-4200U processor scored 3248. KVN-69
  • 60. 62 | AMD COMPUTEX 2014 | JUNE 5, 2014 CLIENT FOOTNOTES 1. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities. 2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 - Home score is used to simulate productivity performance; the AMD FX-7500 APU scored 2591 while the i7-4500U processor scored 2530. KVN-46 3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; the AMD FX-7500 APU scored 1473 while the i7-4500U processor scored 932. KVN-45 4. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL score is used to simulate system performance; the AMD FX-7500 APU scored 44 while the i7-4500U processor scored 37. KVN-47
  • 61. 63 | AMD COMPUTEX 2014 | JUNE 5, 2014 CONFIGS AMD  AMD “Ballina” reference platform ‒ AMD FX-7500 APU with Radeon™ R7 Graphics featuring 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 10-Mar-2014 drive. ‒ AMD A10 PRO-7350B APU with Radeon™ R6 Graphics, 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 10-Mar-2014 drive. ‒ AMD A10-7400P APU with Radeon™ R6 Graphics featuring 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver. ‒ AMD A10-7300 APU with Radeon™ R6 Graphics featuring 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver. ‒ AMD A8-7100 APU with Radeon™ R5 Graphics featuring 8 Compute Cores (4C+4G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver. INTEL ‒ Dell Inspiron 5537, Intel(R) Core(TM) i7-4500U CPU @ 1.80GHz with Intel HD Graphics 4600, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.300.0.0 - 18-Dec-2013 ‒ Dell Inspiron 5537, ntel(R) Core(TM) i5-4200U CPU @ 1.60GHz with Intel HD Graphics 4600, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.300.0.0 - 18-Dec-2013 ‒ Hewlett-Packard HP ProBook 430 G1, ntel(R) Core(TM) i3-4010U CPU @ 1.70GHz with Intel HD Graphics 4600, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.300.0.0 - 18-Dec-2013 ‒ Acer Aspire E1-532P, Intel(R) Pentium(R) 3556U @ 1.70GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.300.0.0 - 18-Dec-2013
  • 62. 64 | AMD COMPUTEX 2014 | JUNE 5, 2014 EMBEDDED DISCLAIMERS 1 The AMD Bald Eagle RX-427BB scored 76 and AMD R-Series 464L scored 46, when running BasemarkCL 1.0 benchmark. The performance delta of 66% was calculated based on RX-427BB’s performance score of 76 and R-464L’s performance score of 46. The AMD Bald Eagle RX-427BB used an AMD Ballina motherboard with 8GB DDR3 SO-DIMM memory and 256GB SanDisk HDD. The R-464L used an AMD DB-FS1r2 development board with 8GB DDR3 memory and 160GB Hitachi HDD. Both systems ran Windows® 7 Ultimate. EMB-95 2 Overall performance was measured using a suite of industry benchmarks consisting of 3DMark06, 3DMark11, POVRay v3.7, Passmark v7, PCMark8 v2.0, and BasemarkCL 1.0. The GX-412HC’s TDP is 7W and GX-210HA’s TDP is 9W. The performance delta of 53% was calculated based on GX-412HC’s geometric mean of 555.3 and GX-210HA’s geometric mean of 363.6. The performance-per-watt delta of 96% was calculated based on GX-412HC’s performance-per- watt ratio of 79.3 and GX-210HA’s performance-per-watt ratio of 40.4. The AMD Steppe Eagle GX-412HC and G-S SOC GX-210HA used an AMD Larne motherboard with 4GB DDR3-1333 memory and 320GB Toshiba HDD. The system ran Windows® 7 Ultimate. EMB-104 3 Performance comparison is based on the EEMBC CoreMark v1.0 benchmark. The kit price of GX-416RA is $25 and the kit price of Celeron 1037U is $25. The performance delta of 34% was calculated based on GX-416RA’s CoreMark score of 24699 and Celeron 1037U’s CoreMark score of 18461. The performance- per-$ delta of 34% was calculated based on the GX-416RA’s performance-per-$ ratio of 987.96 and 1037U’s performance-per-$ ratio of 738.44. The AMD Steppe Eagle GX-416RA used an AMD Larne development board with 4GB DDR3-1600 memory and 80GB Hitachi HDD. The Intel Celeron 1037U used a Toshiba Satellite C55-A5220 motherboard with 8GB DDR3-1600 memory and 256GB Sandisk HDD. Both systems ran Ubuntu Linux 11.1. EMB-105 4 Overall performance was measured using a suite of industry benchmarks consisting of 3DMark06, 3DMark11, POVRay v3.7, Passmark v7, PCMark8 v2.0, and BasemarkCL 1.0. The GX-412HC’s TDP is 7W and GX-210HA’s TDP is 9W. The performance delta of 53% was calculated based on GX-412HC’s geometric mean of 555.3 and GX-210HA’s geometric mean of 363.6. The performance-per-watt delta of 96% was calculated based on GX-412HC’s performance-per- watt ratio of 79.3 and GX-210HA’s performance-per-watt ratio of 40.4. The AMD Steppe Eagle GX-412HC and G-S SOC GX-210HA used an AMD Larne motherboard with 4GB DDR3-1333 memory and 320GB Toshiba HDD. The system ran Windows® 7 Ultimate. EMB-104
  • 63. 65 | AMD COMPUTEX 2014 | JUNE 5, 2014 GRAPHICS FOOTNOTES 1. http://www.guru3d.com/articles_pages/amd_radeon_r9_295x2_review,1.html 2. http://raptr.com/topic/amd 3. http://raptr.com/supported-games