Doing Business on Demand


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Now more than ever, consumers are looking online for goods and services. Small businesses are vital to America’s economic future; the nation’s 27.5M small businesses comprise half the U.S. GDP and create two-thirds of all new jobs. Although nearly all consumers look online for local products and services, 63% of U.S. small businesses do not have a website. Many of these businesses are invisible to potential customers. Getting online gives businesses the opportunity to find new customers, increase sales and grow

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Doing Business on Demand

  1. 1. Doing Business on Demand
  2. 2. Atlanta Metropolitan Black Chamber of Commerce Collaborative Networks Business Community Government AMBCC Marketing Training Membership
  3. 3. What will be covered… I. Meet the AMBCC Marketing Communication and Technology Team II. The Evolution of Communication –The Last 200 Years III. Digital Trends Today IV. Getting Sync Up V. The Art of Connecting- Re-Engineering the Networking Process VI. Business Opportunities I. Social Media Management II. Online Publishing III. Become a Content Producer IV. Apps and Gaming The USER Experience Exposure Tour Industry Events
  4. 4. Digital Trends A decade ago, the corporate website had become the new “must- have” communication tool. But now, as web users spend increasing amounts of time on social media, traffic to static corporate websites appear to be on the decline.
  5. 5. Cellular Users Trends Black and English-speaking Hispanic1 adults are slightly more likely than whites to own a cell phone, with 87% of African-Americans and Hispanics owning a phone, compared with 80% of whites. Young adults are much more likely than older ones to own a cell phone – with the youngest most likely to own a cell phone and the oldest adults the least likely to own one. Those with higher levels of education and annual household income are also more likely to possess a cell phone. Parents, with their logistics-heavy lives, are more likely to have a cell phone than adults without minor children in the home (90% vs. 78%). People who live in rural areas (72%) are also less likely to have a cell phone than those who live in suburban (82%) or urban areas (85%). Further, internet users and those with home broadband are substantially more likely to use cell phones than those who do not go online and do not have broadband at home. Nevertheless, more than half (53%) of adults who do not use the internet at all have a cell phone.
  6. 6. Rapid Growth in Social Media
  7. 7. Our Digital Marketing Strategy
  8. 8. How the AMBCC Promotes Member Business Doing business at the click of a mouse the touch of a pad… Online Campaigns & Events Interactive Business SolutionsThe User Experience Exposure Tours Working to Establish Powerful Collaborations
  9. 9. AMBCC Directory
  10. 10. Online Network
  11. 11. The objective of the project was to implement a directory application for the Atlanta Metropolitan Black Chamber of Commerceby providing services via a mobile application and map applications. The directory application will also serve as guide to usersusing map and related information. Features Online business search by (name, zip code, industry, popularity and more Forward and backward Geo-Coding for managing relationships between locations and lat-lon. Features are implemented: •Find/locate address/location •Search route between two places in real time •Sync with Mobile devise address book to search address of any contact •Save/Mark as favorite for specific address •Rate systems •Real time map information •Real time route •Fast & better decision making on where to go and who to support White Paper