State of the NetJune 2012www.amas.iewww.amas.ie
State of the Net issue 25, Summer 2012 Published by online consultancy AMAS, www.amas.ie in association with the Irish Int...
Contents1.   Irish digital sentiment survey     results     •   Online marketing budgets     •   Preferred online formats ...
Online marketing budgets   Proportion of Irish marketing budgets being spent onlinewww.amas.ie
Preferred online marketing formatswww.amas.ie
Online marketing ROIwww.amas.ie
Mobile marketingwww.amas.ie
Social media usewww.amas.ie
Digital advertising                      Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertis...
Digital media mix                    Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties,             ...
eCommerce              Source: Eurostat 2011, respondents              asked if they have bought or ordered              g...
Smartphone trends                Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May              ...
Smartphone usage                   Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May            ...
AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit theinternet. Large corpor...
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State of the Net issue 25, Summer 2012 - Digital advertising, smartphone growth, eCommerce

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Reuse the graphs from issue 25 of State of the Net. This issue contains the results of AMAS and the MII's annual survey on Irish digital sentiment. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.

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State of the Net issue 25, Summer 2012 - Digital advertising, smartphone growth, eCommerce

  1. 1. State of the NetJune 2012www.amas.iewww.amas.ie
  2. 2. State of the Net issue 25, Summer 2012 Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association, www.iia.iewww.amas.ie
  3. 3. Contents1. Irish digital sentiment survey results • Online marketing budgets • Preferred online formats • Use of social media• Digital advertising• eCommerce• Mobile trends• Cloudwww.amas.ie
  4. 4. Online marketing budgets Proportion of Irish marketing budgets being spent onlinewww.amas.ie
  5. 5. Preferred online marketing formatswww.amas.ie
  6. 6. Online marketing ROIwww.amas.ie
  7. 7. Mobile marketingwww.amas.ie
  8. 8. Social media usewww.amas.ie
  9. 9. Digital advertising Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertising networks and sales houses.www.amas.ie
  10. 10. Digital media mix Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertising networks and sales houses.www.amas.ie
  11. 11. eCommerce Source: Eurostat 2011, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months.www.amas.ie
  12. 12. Smartphone trends Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online adults in Q1 2012. Connecting the World: World Independent Network of Market Research, Irish research by RedC, late 2011www.amas.ie
  13. 13. Smartphone usage Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online adults in Q1 2012. Connecting the World: World Independent Network of Market Research, Irish research by RedC, late 2011www.amas.ie
  14. 14. AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit theinternet. Large corporates, government bodies and, increasingly, high potentialbusinesses retain us to develop and help implement internet strategies.We cut through the clutter and the complexity to allow our clients to capitalise onthe unlimited opportunities offered by the internet.Services: Follow us:• Strategy For digital research and insights, follow AMAS• Research• User experience Twitter: @AMASinternet• Content• Training Facebook: Facebook.com/AMASInternet• Marketing• Project managementContact Fiachra Ó Marcaigh on +353 1 6610499 or info@amas.ie www.amas.ie

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