State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

State of the Net September 2011 www.amas.ie

State of the Net issue 22, Autumn 2011
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association ( www.iia.ie )

Contents
Where are you on planet Google?
Broadband
Internet use
Privacy online
Localisation
Online cookies
Email
Online deals
AMAS: what we do

Planet Google Sources: 1 IAB Ireland/PwC Adspend study 2010 2 Ipsos MRBI study of SMEs, November 2010

Broadband Source: OECD, Communications Outlook 2011

Internet use Source: European Commission, Digital Agenda for Europe, June 2011

Privacy online Source: Eurobarometer, June 2011

Localisation – user language preference online Source: Flash Eurobarometer, User Language Preferences Online, May 2011. (Data January 2011)

Online cookies Source: AMAS survey, August 2011

Email Source: Newsweaver and Marketing Institute of Ireland, Email Marketing Insight 2011

Online deals Source: Sift.ie

AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on [email_address]

State of the Net issue 22, Autumn 2011 - internet use in Ireland, search trends, online privacy and localisation

by AMAS on Sep 13, 2011

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