State of the Net issue 20, Sprin 2011 - trends in digital marketing, social media and internet use

State of the Net February 2011 www.amas.ie

State of the Net issue 20, Spring 2011
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association ( www.iia.ie )

Contents
Attitudes to social media
Why social media is used
Marketing budgets online
Preferred online formats
Children online
Broadband
Businesses online
Trust online
Online banking
AMAS: what we do

Attitudes to social media Source: 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/AMAS. Data based on 249 responses to question. Figures may not add up to 100% due to rounding.

Why social media is used Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively

How marketing budgets are spent online Source: 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/ AMAS. Data based on 239 responses to question

Preferred online formats Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively

Children online Source: Risks and safety on the internet, the perspective of European Children,co-funded by the EU based on interviews with over 25,000 children aged 9-16 and one of their parents across 25 countries. 990 interviews were conducted in Ireland in Summer 2010. For more details, visit www.eukidsonline.net

Broadband Source: ComReg Quarterly Key Data Report, December 2010

Businesses online Source: Information Society Statistics, Enterprise Statistics 2010, Central Statistics Office; results based on survey of 7,000 enterprises employing 10 or more employees in the manufacturing, construction and selected services sectors. Graphic is based on businesses with broadband connectivity only

Trust online Source: Edelman Trust Barometer 2011, based on survey of 5,075 people in 23 countries of which 200 were in Ireland. Sample reported to be in top 25% of household income per age group in each country

Online banking Source: Irish Bankers Federation/Irish Payment Services Organisation, quarterly report, December 2010 based on data supplied by eight financial institutions

AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on Twitter@AMASinternet

State of the Net issue 20, Sprin 2011 - trends in digital marketing, social media and internet use

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