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State of the Net issue 19 Winter 2010
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State of the Net issue 19 Winter 2010


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  • 1. State of the Net November 2010
  • 2. State of the Net issue 19, Winter 2010 Published by online consultancy AMAS, in association with the Irish Internet Association
  • 3. Contents 1. eCommerce trends 2. Social media 3. Newspapers vs. internet use 4. Online TV 5. Digital advertising 6. Mobile internet 7. Domains 8. AMAS: what we do
  • 4. eCommerce Source: Consumer Commerce Barometer, compiled April 2010. Data based on a sample size of 2,000 in both Ireland and the UK. Base for graph: those who purchased a product in selected categories within 12 months of survey
  • 5. Social media Source: LinkedIn, November 2010 Source: Amárach, Social Networking in Ireland report, published August 2010. Data based on 850 online interviews
  • 6. Newspapers vs. internet use Source: IAA Mediascope 2004-2010, 10-market average. 2012 and 2014 figures estimated on best-fit trend line
  • 7. Online TV Source: Data supplied by RTÉ, TV3 and TG4. Note: TG4 Beo Player streams Irish language programmes only
  • 8. Digital advertising Source: IAB PwC Online Adspend Study for first half of 2010, and PWC Global entertainment and media outlook 2010–2014, both published in November 2010
  • 9. Mobile internet Source: Eurobarometer, eCommunications Household Survey, published October 2010; Irish sample size 1,014 out of total EU27 sample of 26,761
  • 10. Irish domain registrations Source: IEDR, Domain Industry Report 2010; comparisons based on data from Directi (, Eurid and IEDR
  • 11. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or Follow us: For digital research and insights, follow AMAS on Twitter@AMASinternet