State Of The Net Issue 15

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State of the Net issue 15 features a mix of graphs and analysis of online trends in Ireland including online advertising, online marketing, social media, broadband use, eCommerce and more

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State Of The Net Issue 15

  1. 1. State of the Net November 2009 www.amas.ie
  2. 2. State of the Net issue 15, Winter 2009 <ul><li>Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association </li></ul>
  3. 3. Contents <ul><li>2009 Irish Online Marketing Sentiment Survey </li></ul><ul><li>Top iPhone apps </li></ul><ul><li>Broadband </li></ul><ul><li>Cross boarder eCommerce </li></ul><ul><li>Top new searches </li></ul><ul><li>Comparative shopping online </li></ul><ul><li>Social media Marketing </li></ul>
  4. 4. Irish Online Marketing Sentiment Survey Base = 171
  5. 5. Top iPhone apps Source: Apple’s iPhone store for Ireland on 17 November 2009
  6. 6. Broadband Source: ComReg Key Quarterly Data Report, September 2009. Green line shows all platforms, with the exception of mobile, while the orange line includes mobile broadband.
  7. 7. Cross boarder eCommerce Source: EU study on cross border transactions, published by the European Commission, October 2009
  8. 8. Comparative shopping online Source: Amárach research for the National Consumer Agency, published August 2009. Base for frequency graph – 651 who use the Internet.
  9. 9. Comparative shopping online Source: Amárach research for the National Consumer Agency, published August 2009. Base for sectoral graph – 210 who always or sometimes use these sites
  10. 10. Top new searches Source: Google Insights for Search, news searches Ireland, 1 January to 17 November 2009 normalised and presented on a scale of 0 – 100.
  11. 11. Social Media Marketing Source: David Scanlon, Enterprise Ireland, Cost/Benefit Analysis of Social Media Marketing, 2009

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