Irish digital marketing sentiment survey Feburary 2011 www.amas.ie
Methodology <ul><li>Online questionnaire conducted January- February 2011 by AMAS and the Marketing Institute of Ireland (...
How many employees does your organisation have? Base= 411 © AMAS graphic  ( www.amas.ie )  © AMAS graphic  ( www.amas.ie )
Are you responsible for your organisation's marketing budget? Which aspects of the marketing budget control are you involv...
Approximately what amount of your marketing budget is currently being spent online? Base   = 411  Online includes Search E...
Approximately what amount of your marketing budget was spent online this time last year? Base 239 © AMAS graphic  ( www.am...
Which of the following online marketing/advertising formats do you use? Base =  332
Top reasons for using online marketing: rate each of the following in terms of importance? Base 332 © AMAS graphic  ( www....
Do you currently get a more accountable return on investment (ROI) from your online marketing and media activity than your...
To what extent have you moved advertising/marketing spend from other media to online in the last three years? Base 311 Cin...
Which of the following social media sites is your company using for marketing/communication purposes? Base = 311 Don’t use...
What do you use social media sites for? Base  = 249
How long have you been using social media in a business context?  Base 249  © AMAS graphic  ( www.amas.ie )
Please rate the following statements on social media Base 249 © AMAS graphic  ( www.amas.ie )
Please rate the following statements on social media Base 249
More information <ul><li>For  more analysis on this survey, download the Spring 2011 issue of State of the Net on  www.ama...
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Digital marketing-survey-feb2011

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2011 Irish Digital Marketing Sentiment Survey which was conducted by AMAS and the Marketing Institute of Ireland

Published in: Business, News & Politics
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Transcript of "Digital marketing-survey-feb2011"

  1. 1. Irish digital marketing sentiment survey Feburary 2011 www.amas.ie
  2. 2. Methodology <ul><li>Online questionnaire conducted January- February 2011 by AMAS and the Marketing Institute of Ireland (MII) </li></ul><ul><li>411 responses </li></ul><ul><ul><li>80% of respondents are full MII members </li></ul></ul><ul><ul><li>61% of respondents are responsible for marketing budgets in their organisations </li></ul></ul><ul><ul><li>Over one third of respondents (35.5%) work in the B2B services sector, 19.5% in consumer services and 11.4% in consumer packaged goods </li></ul></ul>
  3. 3. How many employees does your organisation have? Base= 411 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )
  4. 4. Are you responsible for your organisation's marketing budget? Which aspects of the marketing budget control are you involved in? Base 239 © AMAS graphic ( www.amas.ie ) © AMAS graphic ( www.amas.ie )
  5. 5. Approximately what amount of your marketing budget is currently being spent online? Base = 411 Online includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM) such as Google AdWords campaigns, online advertising, email campaigns, podcasts and other forms of online marketing and promotion.
  6. 6. Approximately what amount of your marketing budget was spent online this time last year? Base 239 © AMAS graphic ( www.amas.ie )
  7. 7. Which of the following online marketing/advertising formats do you use? Base = 332
  8. 8. Top reasons for using online marketing: rate each of the following in terms of importance? Base 332 © AMAS graphic ( www.amas.ie )
  9. 9. Do you currently get a more accountable return on investment (ROI) from your online marketing and media activity than your more traditional marketing tools? Base = 411 © AMAS graphic ( www.amas.ie )
  10. 10. To what extent have you moved advertising/marketing spend from other media to online in the last three years? Base 311 Cinema Outdoor PR Events Phone Direct Mail © AMAS graphic ( www.amas.ie )
  11. 11. Which of the following social media sites is your company using for marketing/communication purposes? Base = 311 Don’t use social media Other © AMAS graphic ( www.amas.ie )
  12. 12. What do you use social media sites for? Base = 249
  13. 13. How long have you been using social media in a business context? Base 249 © AMAS graphic ( www.amas.ie )
  14. 14. Please rate the following statements on social media Base 249 © AMAS graphic ( www.amas.ie )
  15. 15. Please rate the following statements on social media Base 249
  16. 16. More information <ul><li>For more analysis on this survey, download the Spring 2011 issue of State of the Net on www.amas.ie </li></ul><ul><li>Follow us: </li></ul><ul><li>For digital research and insights, follow AMAS on Twitter@AMASinternet </li></ul>
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