Irish digital marketing sentiment survey Feburary 2011 www.amas.ie
Methodology <ul><li>Online questionnaire conducted January- February 2011 by AMAS and the Marketing Institute of Ireland (MII) </li></ul><ul><li>411 responses </li></ul><ul><ul><li>80% of respondents are full MII members </li></ul></ul><ul><ul><li>61% of respondents are responsible for marketing budgets in their organisations </li></ul></ul><ul><ul><li>Over one third of respondents (35.5%) work in the B2B services sector, 19.5% in consumer services and 11.4% in consumer packaged goods </li></ul></ul>
Approximately what amount of your marketing budget is currently being spent online? Base = 411 Online includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM) such as Google AdWords campaigns, online advertising, email campaigns, podcasts and other forms of online marketing and promotion.
Please rate the following statements on social media Base 249
More information <ul><li>For more analysis on this survey, download the Spring 2011 issue of State of the Net on www.amas.ie </li></ul><ul><li>Follow us: </li></ul><ul><li>For digital research and insights, follow AMAS on Twitter@AMASinternet </li></ul>
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