Non-Executive Director, Business in the Community,
Aileen O’Toole Managing Director
Online consultant for 10+ years
Ex-Assistant Editor (systems), The Irish Times
User Experience Group, IIA
Fiachra Ó Marcaigh Director People
Designed to assist clients to:
Market their online channels
AMAS research and insights AMAS blog www.amas.ie/blog @ AMASinternet
eCommerce Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
Social features on eCommerce sites Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.
Web 1.0 – online brochure
Web 2.0 - digital portfolio Social networks Content sharing Syndication Your website(s) Email newsletters Social bookmarks Blogs User-generated content Search engine profile Multiple channels to build brands, transact business and manage reputations Mobile Extranet
Why the internet?
Many are online
Internet is the lowest cost channel
Customers can “self serve”
Communications and interactions
Everything can be measured
Companies which are using the
internet to take on
Web a key way to generate business
Know your audiences
Who are your primary audience?
Who are your secondary audiences?
What are the specific goals of each audience?
Web project elements
The tools, many free
Write for the Web
Then supporting material
Finally – background
Write to be read
Help people to scan
Break content into chunks
Label and signpost
Write to be found
Search engines are vital
Conclusion Supporting information Background
Plan, plan, plan...
How does Internet support your business strategy?
How can your site deliver leads, raise awareness and create tangible value?
What else do you need in your digital portfolio?
Who minds your business online?
But remember.... Not every company needs to have a blog and be on Twitter
AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on [email_address]