2009  Irish Online Marketing Sentiment Survey November 2009 www.amas.ie   www.mii.ie
Results <ul><li>Results published in Winter 2009 issue of  State of the  Net  www.amas.ie/reports </li></ul>
Methodology <ul><li>Online questionnaire October- November 2009 </li></ul><ul><li>171 responses </li></ul><ul><ul><li>87% ...
Base = 143
Percentage of marketing budget spent online in 2008 and 2009 Base = 158
Rated as either important or very important as a reason for using online marketing  Base = 145
Do you currently get a more accountable return on investment from your online marketing and media activity than your more ...
The extent to which advertising/marketing spend has been moved from other media to online in the last three years Base = 138
Base = 138
Upcoming SlideShare
Loading in...5
×

AMAS and MII Online Marketing Survey 2009

781

Published on

Graphs from the 2009 Online Marketing Sentiment survey conducted by AMAS and the Marketing Institute of Ireland for AMAS publication in State of the Net. Covers trends in Irish online marketing, online advertising, internet marketing, social media marketing and more

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
781
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AMAS and MII Online Marketing Survey 2009

  1. 1. 2009 Irish Online Marketing Sentiment Survey November 2009 www.amas.ie www.mii.ie
  2. 2. Results <ul><li>Results published in Winter 2009 issue of State of the Net www.amas.ie/reports </li></ul>
  3. 3. Methodology <ul><li>Online questionnaire October- November 2009 </li></ul><ul><li>171 responses </li></ul><ul><ul><li>87% of respondents are MII members </li></ul></ul><ul><ul><li>68% of respondents are responsible for marketing budgets </li></ul></ul><ul><li>Respondents direct B2B and B2C campaigns </li></ul>
  4. 4. Base = 143
  5. 5. Percentage of marketing budget spent online in 2008 and 2009 Base = 158
  6. 6. Rated as either important or very important as a reason for using online marketing Base = 145
  7. 7. Do you currently get a more accountable return on investment from your online marketing and media activity than your more traditional marketing tools?
  8. 8. The extent to which advertising/marketing spend has been moved from other media to online in the last three years Base = 138
  9. 9. Base = 138
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×