Zen Art Social Media Playboy Matt Gibbs

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  • Image via http://nsfw.us/
  • Pillars of Social Media Specific goals for each pillar
  • Image source: http://www.instantbusinesscoach.com/wp-content/uploads/2010/08/time-vs-money.png
  • Zen Art Social Media Playboy Matt Gibbs

    1. 4. via http://nsfw.us/
    2. 6. <ul><li>C elebrity – providing platform for maximum exposure and development </li></ul><ul><li>E ngagement – constantly connecting fans with the brand </li></ul><ul><li>R evenue – monetizing without weakening social experience </li></ul><ul><li>T raffic – leveraging massive audience to drive visitors where needed </li></ul>
    3. 11. ENGAGE!
    4. 12. ? ? ?
    5. 13. CHANCE INTERACTION = EH
    6. 14. DESTINATION = YES!
    7. 30. WHAT’S THE POINT?
    8. 32. <ul><li>DESTINATION vs CHANCE INTERACTION </li></ul><ul><li>Give brand assets life in social media </li></ul><ul><li>Would you follow? </li></ul><ul><li>What’s the point? </li></ul>

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