OUR MISSIONTo make it incredibly easy for marketers to access the data they need topersonalize content for their customers. We’re consumers too, and we love it when marketing messages arerelevant to us. So, we fuel marketing automation tools with the necessary data to helpbrands keep their customers happy and engaged.
WHAT WE DO Real-Time Data on 80% of U.S. Emails.
WHY YOU SHOULD CAREEMAIL BEATS news, gaming, socialnetworking, video, and shopping to retain thetop spot of all mobile activity.Your customers are checking email on theiriphoneipaddroidkindle right now.ARE YOUR EMAILS MAKING ITTHROUGH THE CLUTTER OF THEIRCROWDED INBOX?Source: Pew Research Center, 2012
WHY YOU SHOULD CARE“If you are a B2C company and are not yet personalizing emails, youare missing out on what your competitors are capitalizing on.Our clients that personalize emails see click through rates 43%greater than those that don’t.Bottom line, Rapleaf data is the key ingredient that drives ourpersonalization engine.”Erik Severinghaus, CEO
THE BEST AT DATA ON EMAILBetter CoverageAt least one data point on 80% of U.S. EmailsFaster Delivery<5ms response time from our APIStronger Customer BondsIndustry leading coverage & response time enables us to help our clientspersonalize more communications with their customers than ever before
CLIENT SEGMENTS SERVEDEnterprise B2CDedicated Account Manager. Append or APIRap in AppCustom Integrations. We power your favorite applicationsSmall B2CSelf-Service. InstantData or API
ON-MENU DATA CARD Type of Bundle Field Possible Values Descrip7on Age 18 -‐ 20; 21 -‐ 24; 25-‐34; 35 -‐ 44; 45 -‐ 54; 55-‐64; 65+ Age Range Demographic Gender Male; Female Gender Zip Code LocaJon i.e.: 94105 LocaJon-‐based data by zip code EducaJon Completed High School; ARended College; Completed College; Completed Graduate Indicates the highest known level of educaJon the person has completed. School; ARended VocaJonal/Technical High Net Worth Yes; (blank) Someone is likely be in the top 10% of net worth households in the U.S. Home Market Value 1k-‐25k; 25k-‐50k; 50k-‐75k; 75k-‐100k; 100k-‐150k; 150k-‐200k; 200k-‐250k; 250k-‐300k; Market value of persons home. In ranges of $25K and $50K increments. 300k-‐350k; 350k-‐500k; 500k-‐1mm; 1mm+ Household Home Owner Status Own; Rent Whether the person owns or rents their home. Household Income 0-‐15k; 15k-‐25k; 25k-‐35k; 35k-‐50k; 50k-‐75k; 75k-‐100k; 100k-‐125k; 125k-‐150k; 150k-‐175k; Income of household by range 175k-‐200k; 200k-‐250k; 250k+ Length of Residence Less than 1 year; 1 year; 2 years; 3 years; 4 years; 5 years; 6 years; 7 years; 8 years; 9 Number of years spent in the current residence. Reported as number; not years; 10 years; 11-‐15 years; 16-‐19 years; 20+ years range. Marital Status Single; Married Marital status OccupaJon Blue Collar Worker; Business Owner; Civil Service; Technology; ExecuJve/Upper OccupaJon Management; Health Services; Homemaker; Middle Management; Military Personnel; Nurse; Part Time; Professional; ReJred; Secretary; Student; Teacher; White Collar Worker Presence of Children Yes; No Indicates whether there are 1 or more children in the household. Arts & Crais true; (blank) Purchases arts & crais related products Blogging true; (blank) Interest in blogging Interest Books true; (blank) Purchases books; Interest in reading books Business true; (blank) Interest in business Health & Wellness true; (blank) Interest in healthy lifestyle; purchases healthy lifestyle products News & Current Events true; (blank) Purchases subscripJons for news & current events. AutomoJve true; (blank) Purchases automoJve goods Baby Product Buyer true; (blank) Has bought a baby product in the past 18 months Beauty true; (blank) Purchases beauty products Purchase Charitable Donor true; (blank) Indicates liklihood of being a charitable donor Cooking true; (blank) Purchases cooking magazines; interest in cooking Discount Shopper true; (blank) Purchase behavior: Interest in discounts. High End Brand Buyer true; (blank) Has bought a premium CPG brand in the past 18 months Home & Garden true; (blank) Purchases home & garden products Home Improvement true; (blank) Purchases home improvement goods Luxury Goods & Jewelry true; (blank) Purchases luxury items Magazine Buyer true; (blank) Purchases magazines subscripJons Outdoor & Adventure true; (blank) Purchases outdoor & adventure products Pets true; (blank) Purchases pet related products Power Shopper true; (blank) Purchases items from mulJple retail channels Sports true; (blank) Purchases sporJng goods/Sports related products Technology true; (blank) Purchases technology Travel true; (blank) Purchases travel related goods; Interest in travel
GET IN TOUCH.Don’t be shy.Keep up to date with RapleafFacebook: www.facebook.com/rapleafTwitter: @RapleafLinkedIn: www.linkedin.com/company/rapleafContact Rapleaf directlyEmail: firstname.lastname@example.orgPhone: 312.582.4363
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.