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Chris Mahl, SCVNGR - New Edge of Loyalty Marketing
 

Chris Mahl, SCVNGR - New Edge of Loyalty Marketing

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Chris Mahl, SVP & Chief Brand Alchemist talks about "New Edge of Loyalty Marketing" – Reaching Customers Where They Are – How Location-Based and Gaming Platforms are helping marketers engage and ...

Chris Mahl, SVP & Chief Brand Alchemist talks about "New Edge of Loyalty Marketing" – Reaching Customers Where They Are – How Location-Based and Gaming Platforms are helping marketers engage and build loyalty at Jan 20th AMA Chicago event, held at Spertus Institute.

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  • 55% growth in Smartphone shipmentsH1 2009 vs. H1 20102012: Smartphone shipments > PCs Android + iOS: 400,000+ activations dailySource IDC, Apple, Google
  • “Social reach” is the total # of unique players X their # of facebook friends.Vocality is measured by the 40% of challenges that get posted to facebook and twitter. (0.4 X 47,042)Repeat Traffic measures the propensity to return and play SCVNGR at the same location within the campaign timeline from campaign
  • Insert several loyalty equations.Add one of our own.LC = Brand Fun * Mobile Lifestyle * Place Relevance Social Factor * Current Loyalty Equations =

Chris Mahl, SCVNGR - New Edge of Loyalty Marketing Chris Mahl, SCVNGR - New Edge of Loyalty Marketing Presentation Transcript