Mission-Driven Marketing - Engagement

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Mission-Driven Marketing - Engagement

  1. 1. Clean. A Climate Cycle MarketingEnergy.Movement. Overview for the Chicago AMA OUR MISSION Climate Cycle inspires students to green our world. This is made possible by alliances between students, communities, and corporations.
  2. 2. CLEAN. ENERGY. MOVEMENT. 2
  3. 3. Inspiring Students to Green Our WorldJuly 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 3 www.climatecycle.org
  4. 4. Inspiring Students to Green Our WorldJuly 18, 2012 A Climate Cycle Marketing Overview for the Chicago AMA CLEAN. ENERGY. MOVEMENT. 4 www.climatecycle.org
  5. 5. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…
  6. 6. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools•
  7. 7. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*
  8. 8. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*• Intra-school Student Leadership Board
  9. 9. Clean. Energy. Movement. 6 Killowatt Solar Array Already in our first 3 years…• 12 Solar Schools• 25 green school projects (non-solar)*• Intra-school Student Leadership Board• 450 student riders
  10. 10. Annual Ride to RechargeClean. Energy. Movement. 2 Day, 125 Miles 2 day roundtrip from downtown Chicago to the Indiana Dunes and back. Picnics, campfires, meals, the works. This beautiful course begins at the Indiana Dunes National Park This beautiful course rivers, prairies, forests, dunes and marshes. and covers miles of begins at the Indiana Dunes National Designed for youth, this route goes past Buckingham Fountain and turns around at Museum Campus. Leisurely riders enjoy this route with a turnaround point at Burnham Park. Biking enthusiasts ride past Burnham Park and turn around at the South Shore Cultural Center, with breathtaking views of Chicago’s skyline upon their return. 10
  11. 11. Clean. Energy. Movement. RIDE RESULTS 2009-2012climatecycle.org
  12. 12. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000climatecycle.org
  13. 13. Clean. Energy. Movement. RIDE RESULTS 2009-2012 1500 Riders Raised $325,000 Corporate Sponsorships=$175,000climatecycle.org
  14. 14. 2012 Sponsors & Supporters 14
  15. 15. Climate
  16. 16. Climate
  17. 17. Climate $
  18. 18. Climate
  19. 19. Climate
  20. 20. Climate $
  21. 21. America’s costliest conditions
  22. 22. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  23. 23. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  24. 24. America’s costliest conditions Obesity $147,000,000,000Foreign Oil $347,000,000,000Total $497,000,000,000
  25. 25. Climate $
  26. 26. Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Sponsors (event and non-event based)Total $497,000,000,000
  27. 27. Climate Cycle’s Segmentation1.School Based (teachers, students, parents)2.Community Based (eco, active & do-gooders)3.Sponsors (event and non-event based)Total $497,000,000,000
  28. 28. Community Based
  29. 29. Clean. Energy. Movement. climatecycle.org
  30. 30. Clean. Energy. Movement. Climate Cycle Benefit Keynote Speaker, 2011 Vicky Fernandez, Lincoln Park High School climatecycle.org
  31. 31. Clean. Energy. Movement. climatecycle.org
  32. 32. Clean. Energy. Movement. Keynote Speaker, 2010 Climate Cycle Benefit Erika Castilla, Curie Metro High School
  33. 33. Clean. Energy. Movement. climatecycle.org
  34. 34. Clean. Energy. Movement. Who We Reach EDUCATION PROACTIVE CYCLE ECO- ENTHUSIASTS PARENTS LOVERS AFICIANADOS Recognizing the Every parent wants a For them, the steel Becoming better importance of brighter future for their horse is a way of stewards of our education for us and children. life. planet isour future is universal. imperative. For those who go the The chance toFurthering this a life combine their love They are the extra mile, there’s ones ensuring long calling. Climate Cycle. of nature and biking is a dream. this happens.
  35. 35. Sponsors
  36. 36. Clean. Energy. Movement. Eileen Sweeney Executive Directorclimatecycle.org Motorola Foundation
  37. 37. Clean. Energy. Movement. 51climatecycle.org
  38. 38. Movement. Energy. Clean.climatecycle.org Eileen Sweeney Executive Director Motorola Foundation
  39. 39. Movement. Energy. Clean.climatecycle.orgclimatecycle.org
  40. 40. Clean. Energy. Movement.
  41. 41. Clean. Energy. Movement. Jessie Succop Marketing Coordinatorclimatecycle.org Whole Foods
  42. 42. Clean. Energy. Movement. Noah Craeger Regional Managerclimatecycle.org ING Direct Bank
  43. 43. “A man-carrying airplane will eventually be built, but only if mathematicians and engineers worksteadily for the next 1 to 10 million years.” New York Times editorial December 8, 1903
  44. 44. Wilbur and Orville Wright -- Bicycle Mechanics
  45. 45. Government Business Civil Society
  46. 46. BUT FOR ALL LIFE, AS WE KNOW IT, ON EARTH.
  47. 47. Inspiring students to green our world.

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