Microsoft Presentation for Chicago AMA CRM Event

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Microsoft Presentation for Chicago AMA CRM Event

  1. 1. 5 Fear of past6 Need for messed up Flexibility projects Hate Until now the Process…..process brand was more kill creativity important
  2. 2. 90% Forces Governing Adoption80% 1. Operations Complexity70% 2. Marketing Ecosystem 3. Technologically Ready 4. Need for KPI’s & Actionable60%50% Data40% 5. Acquisition v. Retention Spend30%20%10%0% Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media
  3. 3. 90% Forces Governing Adoption80% 1. Operations Complexity70% 2. Marketing Ecosystem 3. Technologically Ready 4. Need for KPI’s & Actionable60%50% Data40% 5. Acquisition v. Retention Spend30%20%10%0% Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media

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