The document discusses marketing automation and the growing market for marketing 2.0 solutions. It notes that the e-mail marketing market size is at least $4 billion annually. While early adopters currently make up only 2-5% of the market, more marketers are transitioning from traditional e-mail marketing to integrated marketing automation platforms. The document outlines key capabilities marketers are looking for, such as targeting prospects based on attributes and behaviors across multiple channels. It also reviews various vendors in the marketing automation space and provides tips for choosing a vendor solution.