Your SlideShare is downloading. ×
0
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Marketing 2.0: One Vendor's View of the Marketplace
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing 2.0: One Vendor's View of the Marketplace

359

Published on

Presentation by Henry Harbury, PhD, VP of Engineering at ActOn Software

Presentation by Henry Harbury, PhD, VP of Engineering at ActOn Software

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
359
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 10x the performance, 1/10th the cost
    Takes full advantage of cloud economics
  • Transcript

    • 1. Marketing 2.0 One Vendor’s View of the Marketplace Henry Harbury, PhD VP of Engineering
    • 2. Market Size:At Least $4B E-mail Marketing Forrester Research “US Interactive Marketing Forecast, 2007 To 2012”
    • 3. In Transition to Marketing 2.0 “E-mail Marketing” “Marketing Automation” Early Adopters 2% - 5% of the Market
    • 4. WhatThe Marketer Wants Target all prospects who:  have ‘VP’ in their title  are in NY, NJ, CT, MA and who have recently  responded to at least 3 of our emails  attended at least 1 webinar  visited our pricing page at least twice
    • 5. What The Marketer Has To Do Point Solutions + Data Silos + Manual Process = Major Headaches
    • 6. WhatThe Marketer Really Needs
    • 7. Marketing 2.0 for Everyone • All tactical marketing channels on one platform • Integrated reporting from aggregated data mart
    • 8. TheVendor Landscape AprimoAprimo >$6k / mo>$6k / mo LoopFuseLoopFuse eTrigueeTrigue EloquaEloqua >$8k / mo>$8k / mo MarketoMarketo >$3k / mo>$3k / mo GeniusGenius >$3k / mo>$3k / mo PardotPardot $500 / mo$500 / mo ExactTargeExactTarge tt >$5k / mo>$5k / mo Vertical ResponseVertical Response $5 CPM$5 CPM LeadLanderLeadLander $400 / mo$400 / mo Constant ContactConstant Contact $40 / mo$40 / mo ResponsysResponsys >$10k / mo>$10k / mo
    • 9. How To Choose AVendor Find a system that *you* can use yourself • It should conform to your world view, not the other way about Make sure you understand what it takes to operate • Implementation can take months. Can you afford an extra headcount? Choose a system that lets you evolve at your pace • There should be no hidden fees as your sophistication grows Avoid getting locked into long-term contracts • This is a fast evolving market, and vendors don’t always keep up
    • 10. Backup Slides
    • 11. Network Topology

    ×