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BrandSmart Speaker - Linda Bartman
 

BrandSmart Speaker - Linda Bartman

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Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top ...

Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com

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    BrandSmart Speaker - Linda Bartman BrandSmart Speaker - Linda Bartman Document Transcript

    • Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run withAssociation, Chicago Chap- what fate deals you.”ter on June 22nd for the annual - Led ZeppelinBrandSmart Conference - thelargest branding conference in the Linda BartmanMidwest. Network with the city’s Cars.comtop marketing professionals and hear Senior Director, Marketingfrom some of the biggest marketingrock stars around. You’ll learn from Linda Bartman joined Cars.com in 2011 as their Senior Director of Marketing. Linda leads the company’s businessthe industry’s top performers what to business marketing efforts and is responsible forit takes to crank up the volume on developing and executing the marketing strategy to driveyour brand and become your own online advertising sales to automotive manufacturers andmarketing rock star. local dealers, which is the company’s primary revenue driver.SPEAKER LINE-UP: Prior to Cars.com, Linda was the Director, MarketingMarcie Allen Communications & Brand, with BP US Fuels Value Chain.MAC Presents In Linda’s role at BP she was responsible for managing the brand for the Fuels business in the U.S.in additionLinda Bartman to strategic development and execution of marketingCars.com communication strategies both through the consumer channels and the B2B distributor network. Linda led theLee Brown marketing communication and public relations strategy forGroupon the U.S. Fuels business in response to the Gulf of Mexico crisis, developing the messaging platform of “Locally owned and locally operated” wherebyKirk Chartier local distributors were able to educate the public on their locally owned status in the wake of theoptionsXpress Holdings, Inc. situation. Linda joined BP in 2005.Tena Clark Before BP, Linda led a series of marketingDMI Music & Media Solutions and brand initiatives in both the B2B/B2C BrandSmart 2011 Details channels in global businesses such as GE When:Luis Gallardo and AAR. Linda began her career withDeloitte Ameritech New Media focusing on Public June 22, 2011 Affairs and negotiating new franchiseJohn M. Greening agreements for a start- up business. Where:Northwestern University, Medill Spertus InstituteGraduate School of Integrated Mar- Linda’s specialty is brand management 610 South Michigan Avenueketing Communications and driving integrated 360 marketing Chicago, IL 60605-1901 planning and delivery. With experience inDave Knickerbocker managing complex distribution channels, (312) 322-1700Chicago Blackhawks her focus has been working on ways to bring brands to life through a seamless Pricing:Dan Michelson marketing approach that builds brand AMA Member: $250Allscripts strength and consistency. Non-Member: $350Bill Ogle She and her husband, Paul, have threeMotorola Mobility, Inc children; Jessica 9, Joe 7, and Jordan 5. Register: brandsmart2011.eventbrite.comJeff Ragovin 312.280.0449Buddy Media