Digital Marketing Evolution w/Susan Bryant

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Chicago AMA hosts Susan Bryant, VP, Marketing of @apartments.com, to discuss Digital Marketing Evolution in the Age of the Customer.

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Digital Marketing Evolution w/Susan Bryant

  1. 1. DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMER Susan Bryant, VP of Marketing
  2. 2. Thank you to our Corporate Partners for their support of the Chicago AMA Printing Partner Strategic Partner Radio Media Partner Video Partner Social Media Partner Agency of Record Marketing Automation Partner Photography Website Partner PR Firm
  3. 3. DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMER Susan Bryant, VP of Marketing
  4. 4. What is Digital Marketing? Image source: The Common SEO Questions Blog is powered by NetLZ Consulting.
  5. 5. This is Digital Marketing! 847% increase in digital software from 2011 to 2014!
  6. 6. Marketing in The Age of the Customer
  7. 7. Marketing in the Age of the Customer
  8. 8. What’s New in Organic?
  9. 9. What’s New in Digital Marketing?
  10. 10. Branding or Acquisition?
  11. 11. Have Consumer Expectations Outpaced Marketing Talent and Innovation? Image Source: http://elainefogel.net
  12. 12. User Experience in a Company that Serves Trade and Consumer Customers Image Source: WiseGeek.org
  13. 13. Susan Bryant Email: sbryant@apartments.com Twitter: @szbryant

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