Chicago AMA Sponsorship Toolkit
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Chicago AMA Sponsorship Toolkit

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Chicago AMA sponsorship and advertising opportunities.

Chicago AMA sponsorship and advertising opportunities.

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  • 1. WHO IS THE CHICAGO AMA?Over seventy-five years strong, the Chicago AMA delivers OUR PRESENCE IN CHICAGO IScutting-edge marketing programming, and connects with 7,000– 10,000 Chicagoland marketers across all disciplines andbusiness industries STRONGWith Chicago as an epicenter for marketing excellence today Over 50 events annuallyand tomorrow, no other organization connects as many #1 in SEO for Chicago Marketingmarketers with as many opportunities as the Chicago AMA.
  • 2. SOCIAL MARKETING 101:LIVE! Our programming brings the best together to share knowledge, learn, and connect!
  • 3. Integrating marketers across digital platforms
  • 4. BRAG BOARD Leaders Align with LeadersSTRATEGIC PARTNERS PROGRAMMING PARTNERSOur supporters & partners connect with our audiences and We showcase case studies, best practices andmembers and help us deliver cutting edge creative and speakers from top companies from multipletechnology solutions industries for B2C and B2B
  • 5. Events for networking, discussingcutting edge technologies, Augmented Realitycross media story-telling…EVENT HIGHLIGHTS• BrandSmart Annual Conference Oct 17 DOOH• Special Interest Group (SIGS) Events (COMING - insert branded graphics for events)• ½ Day Education Series• Sunrise With Executive Series• Evening with Expert Series• Orientations• Networking Happy Hours
  • 6. BRANDED OPPORTUNITIESWITH CHICAGO AMA
  • 7. AMA digital and offline media channelsBy partnering with the Chicago AMA you can easily reach a specific audience and grow your business with atailored and integrated advertising program—online, in print and in person. Such a trusted marketing resourceoffers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness,generate leads, retain existing customers or acquire new clients, the Chicago AMA provides you with a wealthof opportunities to reach your intended audience.CHICAGO AMA MEMBERS ARE: WITH THE CHICAGO AMA, REACH:• 75% are Manager level or higher • 1,100 Members• 50% are Director level or higher • 7,000 email newsletter subscribers• Over 25% have MarCom responsibility • 2,750 Twitter followers• Over 20% are brand responsible • 1,200 Meet-Up subscribers • 2,750 LinkedIn Group members • 2,500 unique website visitors monthly • Over 1,000 Event attendees annually • Mailing List of over 7,500 Chicago Marketers
  • 8. Chapter-wide sponsorshipsReach the entire AMA and influencercommunity in the Chicago regionPackages – Include AMA digital and offline media channels – Integration at relevant events – Custom opportunities available*Levels (see table) – Platinum $25,000 – Gold $17,500 – Silver $10,000
  • 9. Sponsor individual events!WHAT YOU GET• Reach marketers, influencers, and decision makers where they are!• Attendees range from 30 at smaller, targeted events to 300+ for broad, game-changing conferences• Ability to sponsor discrete events, or year-long• Range of integration opportunities includes pre-event promotion, event signage, and post SPECIAL INTEREST GROUP (SIG) EVENTS event message integration • Mission-Driven Marketing: Innovative fundraising in the new normal - Non-profit - Sept 20, 2012• Pricing — see table • Decoding The Meaning Of Package Design – CPG - October 3, 2012 SIGNATURE EVENTS • BrandSmart - Oct 17, 2012 • Evening with an Expert - Nov 1, 2012 • Sunrise Execituive Series • ½ Day Spring Educational Conference
  • 10. AMA Chapter-wide sponsorships Platinum Gold Silver $25,000 $17,500 $10,000Integration at relevant events* All events Choose up to 5 1 eventDigital presences Integration in website, job Integration in website and Integration in website and boards and/or business email distribution select email distribution directory, email distribution, social media channelsCustom opportunities Dedicated team to brainstorm Signature event collaboration --- event and channel integration
  • 11. AMA event sponsorships Sponsorship Opportunity Attendees One Time Annual BrandSmart 2012 300 $2000+ NASIG or SIG Events (4-6 mtgs. Annually per SIG) 25-40 $250 $1,500 BiWeekly Newsletter 7000 subscribers $500 N/A Sunrise Executive Series 75-100 $750 N/A Evening with an Expert Series 100-175 $1,000 Chapterwide Sponsor Custom Packages N/A $10,000 + Membership Orientations 25-50 $250 $1,500 Happy Hour Networking Events Annually 75-150 $250 $1,000
  • 12. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000 Evening with an Expert - Silver Package 3-4 events annually 1500SILVER – CHAPTERWIDE 1/2 Educational Conference - Sliver Package $??? - $1000 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMAs mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings
  • 13. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000 Evening with an Expert - Silver Package 3-4 events annually 1500 1/2 Educational Conference - Sliver Package $??? - $1000GOLD – CHAPTERWIDE Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMAs mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings
  • 14. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000PLATINUM – CHAPTERWIDE Evening with an Expert - Silver Package 3-4 events annually 1500 1/2 Educational Conference - Sliver Package $??? - $1000 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMAs mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings