Social and Mobile are here: Are You Ready? AMA SIG Higher Ed January 19, 2012 Nicole O’Connell Director of Enrollment Marketing Loyola University Chicago
Nicole O’Connell Director of Enrollment Marketing Loyola University
Since 2006, she has directed the strategic development of marketing and communications plans for Enrollment Management.
Oversees advertising placement, creative development, and implementation of overall communications plans across various platforms and media to attract new students to undergraduate, graduate, and continuing studies programs.
Previous Leadership: The Rotary Foundation, Marquette University, and Westwood College.
Integrating Mobile Marketing and Social Media into University Marketing
Loyola case study a nd industry best practices
Top 5 free / low-cost ideas
Sources : 1-2 The International Telecommunication Union (2011). 3. Google (2011) 4. Portio Research (January 2011) . 5 ComScore MobiLens study, October, 2010. 6 Official Facebook Statistics 7 ABI Research (May 2010) 1. At the end of 2011, there were 6 billion mobile subscriptions, or 87 percent of the world population. 2. There are now 1.2 billion mobile Web users worldwide. 3. Mobile web traffic will surpass PC traffic by 2013. 4. 8 trillion text messages sent in 2011. 5. 83% of text messages opened within one hour of being received 6. There are more than 350 million active users, 44 percent, currently accessing Facebook through their mobile devices. 7. App stores will slowly decline as subscribers migrate from download apps to mobile Web sites. Mobile Stats / Trends