Overview | Chicago AMA Presents Social Media - Beyond the Chaos

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Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home

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Overview | Chicago AMA Presents Social Media - Beyond the Chaos

  1. 1. 3/31/2011Global Marketing Social Media at Motorola Page 1 #AMASocial Join the Conversation!Global Marketing Social Media at Motorola Page 2 Social Media: Beyond the Chaos March 31, 2011 Chicago American Marketing Association Alahambra Palace #AMASocial Join the Conversation!Global Marketing Thank You Chapter Wide Sponsors Social Media at Motorola Page 3 Executive Level 1
  2. 2. 3/31/2011Global Marketing Thank You Chapter Wide Sponsors Social Media at Motorola Page 4 Platinum LevelGlobal Marketing Thank You Social Media at Motorola Page 5 Event SponsorGlobal Marketing Chicago AMA Social Media at Motorola Page 6 Save the Date! April 12th (2:00 5:00PM) Integrated Marketing 3.0 Google Chicago May 5th (8:00 10:30AM) B2B2C Marketing: Who Owns the Customer? Gene Siskel Film Center June 22nd BrandSmart 2011 Cranking Your Brand Up To 11 Spertus Institute Visit www.chicagoama.org/currentevents for more information and registration #AMASocial Join the Conversation! 2
  3. 3. 3/31/2011 Global Marketing Social Media at Motorola Page 7 Social Media: Beyond the Chaos Dave Schneider Vice President/Marketing Apollo Global Director, Digital SIG, Chicago AMA @dave_schneider #AMASocial Join the Conversation! Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 8 Today’s Agenda (Introductory Remarks & Context) ~4:00 Blagica Bottigliero, Director of Social Media – Motorola Mobility Bill Chamberlin, Principal Social Insights Analyst, Market Insights – IBM Troy Janisch, Social Media Manager – American Family Insurance (Break @ ~5:15) Jennifer Severns, Creative Director – Zocalo Group (Panel Q&A Discussion) ~5:50 (Closing Remarks) ~6:20 (Networking) ~6:30 8:00 #AMASocialJoin the Conversation! Global Marketing Social Media at Motorola Page 9 #AMASocial Join the Conversation! 3
  4. 4. 3/31/2011Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 10 Marketing Landscape: Then Marketing 2011 #AMASocial Join the Conversation!Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 11 Marketing Landscape: Now Marketing 2011 #AMASocial Join the Conversation!Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 12 Social Media Landscape Marketing 2011 #AMASocial Join the Conversation! 4
  5. 5. 3/31/2011Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 13 Digital Landscape Display/Banner Company Website Paid Video Online Store Paid Search Proprietary Online Community Paid Owned Marketing 2011 Earned Blogs Forums Video-sharing sites (YouTube) Photo-sharing sites (Flickr) Social networks (Facebook, etc.) Microblogs (Twitter) SEO/Organic search results #AMASocial Join the Conversation!Global Marketing Forrester’s Technographic Social Social Media at Motorola Page 14 Ladder Q406 Publish a blog, web pages, Creators upload videos/audio, write 13% articles Update status on social Conversationists networking site (FB, LI, Twitter, NA etc.) at least once weekly Post ratings/reviews, comment Critics on blogs, contribute to online 19% forums or contribute/edit wiki’s Use RSS, tag web pages or Collectors photos 15% Maintain a profile or join a Joiners social networking site 19% Read blogs, watch peer- Spectators generated video, listen to 33% podcasts, read online forums Inactives None 52% Source: Forrester Q4/2009Global Marketing Forrester’s Technographic Social Social Media at Motorola Page 15 Ladder Q406 Q409 Publish a blog, web pages, Creators upload videos/audio, write 13% 24% articles Update status on social Conversationists networking site (FB, LI, Twitter, NA 33% etc.) at least once weekly Post ratings/reviews, comment Critics on blogs, contribute to online 19% 37% forums or contribute/edit wiki’s Use RSS, tag web pages or Collectors photos 15% 20% Maintain a profile or join a Joiners social networking site 19% 59% Read blogs, watch peer- Spectators generated video, listen to 33% 70% podcasts, read online forums Inactives None 52% 17% Source: Forrester Q4/2009 5
  6. 6. 3/31/2011 Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 16 Consumer EngagementTransparency Content Participation Sharing Connected Trust Attention Consumption Privacy Relationships #AMASocial Join the Conversation! Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 17 Social Media Storytelling “Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.” Anne L. Watson #AMASocial Join the Conversation! Global Marketing Social Media: Beyond the Chaos Social Media at Motorola Page 18 Today’s Storytellers Blagica Bottigliero Motorola Mobility @blagica Bill Chamberlin IBM @horizonwatching Troy Janisch American Family Insurance @socialmeteor Jennifer Severns Zocalo Group @jennerus #AMASocial Join the Conversation! 6

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