Brandsmart14 Joe Pulizzi
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Brandsmart14 Joe Pulizzi

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Joe Pulizzi from the Content Marketing Institute delivered this presentation as one of the keynote speakers at BrandSmart14.

Joe Pulizzi from the Content Marketing Institute delivered this presentation as one of the keynote speakers at BrandSmart14.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Brandsmart14 Joe Pulizzi Brandsmart14 Joe Pulizzi Presentation Transcript

  • @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION: The Evolution of Content: 6 Elements to Consider
  • @JoePulizzi #bsmart14 Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
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  • @JoePulizzi #bsmart14 FINAL ACT
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  • @JoePulizzi #bsmart14 There Is One Key to a Successful Presentation
  • @JoePulizzi #bsmart14 8 Image courtesy of Pooky Poetry
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  • @JoePulizzi #bsmart14 The Evolution of Content Marketing
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  • @JoePulizzi #bsmart14 91/100 http://bitly.com/cm-research
  • @JoePulizzi #bsmart14 sodahead.com
  • @JoePulizzi #bsmart14 Just 42% believe their content marketing is effective http://bitly.com/cm-research
  • @JoePulizzi #bsmart14
  • @JoePulizzi #bsmart14 How Many of You Have a Documented Content Marketing Strategy?
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  • @JoePulizzi #bsmart14 Sales, Savings & Sunshine
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  • @JoePulizzi #bsmart14 • CMO Gas Station Example
  • @JoePulizzi #bsmart14 CREATE A WHY FOR EACH CHANNEL
  • @JoePulizzi #bsmart14 Create a Content Marketing Mission Statement
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  • @JoePulizzi #bsmart14 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  • @JoePulizzi #bsmart14 Don’t Build Your Content Ship on Rented Land
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  • @JoePulizzi #bsmart14 Focus on Subscribers As a Key Metric
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  • @JoePulizzi #bsmart14 51
  • @JoePulizzi #bsmart14 What’s the difference between those who subscribe to my content and those that don’t?
  • @JoePulizzi #bsmart14 Leverage Influencers the Build an Audience
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  • @JoePulizzi #bsmart14 Sales Content Marketing Influencer Sharing
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  • @JoePulizzi #bsmart14 Mastering Technology
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  • @JoePulizzi #bsmart14 tractiondemand.com
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  • @JoePulizzi #bsmart14 Open Up Your Wallet
  • @JoePulizzi #bsmart14 Image courtesy sendgrid.co
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  • @JoePulizzi #bsmart14 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Create an Engine to Get and Keep Subscribers 9. Content Strategists – Meet Content Marketers 10.Consider Buying!
  • @JoePulizzi #bsmart14
  • @JoePulizzi #bsmart14 Joe Pulizzi joe@contentinstitute.com