Big Data Big Advance 2013


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Big Data Big Advance 2013

  1. 1. Chicago AMA Presents “Big Data….Big Relevance & ROI” April 25, 2013 6 – 9:30pm n 1871 (Merchandise Mart, Chicago) Overview Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking for marketers. Google built its empire on big data, first by increasing search accuracy and then throughAbout Our Speakers ad relevance. iPhone’s Siri is getting better all the time thanks to big data, as it fine-tunes answers to requests constantly. And it’s good for business.Gartner, Inc. (NYSE: IT) is the world’s leading The use of big data has improved the performance of business on average by 26% and thatinformation technology research and advisory impact will grow to 41% over the next three years, according to Capgemini’s study of 600company. Gartner delivers technology-related C-level and senior executives.insight necessary for clients to make the rightdecisions, every day. From CIOs and senior IT Traditional marketers and entrepreneurial start-ups alike have room to benefit from theleaders in corporations and government advantages that big data brings. At this “Evening with the Expert” event, attendees will hear insights on:agencies, to business leaders in high-tech andtelecom enterprises and professional services n B enefits, best practices and business impact of moving to a data-drivenfirms, to technology investors, Gartner is a valu- marketing modelable partner to clients in 12,400 distinct organiza- n H ow to leverage data and analytics to develop an effective BI andtions. Founded in 1979, Gartner is headquartered performance management strategyin Stamford, Connecticut, U.S.A., and has 5,300 n H ow to define the correct metrics to accurately successfully measure your resultsassociates, including 1,280 research analysts and n H ow to assign value to various touch points along the purchasing pathconsultants, and clients in 85 countries. Featured Speaker panel will include:Simple Relevance, a leading 1871 technology n D oug Laney, VP Research and Analytics at Gartnercompany ( n E rik Severinghaus, CEO and Founder of Simple Relevancehelps midsized B2C companies increase revenue n W orking on CMO speaker candidates (Mike Ma/Vanguard, Linda Bartman/ personalizing communication. The SimpleRelevance platform takes into account behavioral, Program will run from 6– 8:30pm, followed by an hour long reception where you can, network and mingle over cocktails and appetizers at 1871, Chicago’s new tech innovation centerpast purchase, demographic, predictive located in the Merchandise and Social data to help companiesincrease their audience engagement and We expect 100-125 attendees in attendance among a wide array of leading B2C and B2Bdevelop unique, personalized and optimized marketers in the Chicago community (see attached for more reference).communications for their customers. Sponsors Our Chapterwide Sponsors   CONTACT: Michael Long, Executive Director | 312-280-0449 Chicago Chapter of the American Marketing Association | 645 N Michigan Ave, Suite 800, Chicago, IL 60611