Do's and Don'ts - Prevent Child Abuse America and Open Books: Mission Driven Marketing Series

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Do's and Don'ts - Prevent Child Abuse America and Open Books: Mission Driven Marketing Series

  1. 1. Do’s1) Engage constituents at onset in meaningful ways, you will see the payoff2) Be willing to try things, be willing to fail (just calculate risks going in)3) Be found in as many places as possible4) Sweat the small stuff, it matters5) Leverage, leverage, leverage6) Don’t be afraid to ask – be “shameless,” but in a good way, for a good cause!
  2. 2. Dont’s1) Don’t put all eggs in one basket, diversify2) If you build it, they will come – maybe3) Don’t make a decision until you have to – gather data, make informed decisions4) Don’t start something new unless willing to commit over long-term5) Don’t think you have to do it alone6) Don’t forget who you are as an organization – stand for one thing and “own” it!

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