Chicago AMA Brand Identity


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Chicago AMA's Brand Identity and Programs and Services

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Chicago AMA Brand Identity

  1. 1. CHICAGO AMA BRAND NARRATIVE Over seventy-five years strong, the Chicago AMA delivers cutting-edge marketing programming, connects marketers across all disciplines and business industries, and enables marketing career advancement. With Chicago as an epicenter for marketing excellence today and tomorrow, no other organization connects as many marketers with as many opportunities as the Chicago AMA. CHICAGO AMA IS A Chapter of the American Marketing Association A 501(c)(3) nonprofit organization Comprised of approximately 1,100 members Governed by a board of 21 members Supported by over 100 volunteers annually Connected to over 10,000 marketers annually BRAND VALUE Chicago AMA keeps you a step ahead with more than 50 multi-faceted programs and events annually. Thought-leading content with real-world application delivered by C-level marketing leaders across intimate roundtables, full-day conferences and convenient online webinars provides you the “know how” to thrive in the ever-changing landscape in both B2C & B2B industries. Engage, connect, and establish relationships with thousands of marketers across all disciplines, industries and career levels locally and nationally. No other organization opens more doors to share ideas, finds new opportunities, business partners or mentors others than the Chicago AMA. Get real one-on-one dialogue among power players & peers. Get inspired and more motivated through the abundance of opportunities available with Chicago AMA. Gain hands-on experience, tackle new marketing challenges as a chapter volunteer, share thought leadership, or leverage a plethora of career insights. Find your next career opportunity like many others through Chicago AMA. CUTTING-EDGE PROGRAMMING CONNECTIONS ADVANCEMENT OFFICIAL AGENCY OF RECORD FOR THE CHICAGO AMA PRINTED FOR THE CHICAGO AMA BY CHICAGO AMA 312.280.0449 @chicagoama /ChiAMA 645 N. Michigan Ave.,Suite 800, Chicago, IL 60611
  2. 2. EVENTS CAREER ADVANCEMENT MEMBER BENEFITS The Chicago AMA Career Center features thousands of resumes of local talent, and has incredibly high application rates compared to industry standards. INDUSTRY LEADING PUBLICATIONS The American Marketing Association publishes a variety of magazines and journals directed to academics and marketing professionals. AMA Members get a subscription to Marketing News and another publication (specialty magazine or journal) of their choice. INNOVATIVE RESOURCES & TOOLS Members get unlimited access to our vast members-only resources, tools and content such as white papers, best practices, and research reports written by the most respected names in the industry. Resources include: Marketing Resource Library, containing the latest research, white papers and best practices, plus an extensive archive. AMA Marketer’s Toolkit, full of interactive templates, tools, and resources to help you in your job. Webcasts and podcasts, get access to over 100 on-demand webcasts and podcasts on the latest marketing topics. AMA e-Newsletters, featuring in-depth, members-only content on the latest developments in marketing. MEMBER’S DISCOUNT 40% discount on both local (Chicago AMA) and National events 33% discount on Chicago AMA Job board postings 30% off the cost of CPM Certification MEMBERSHIP CATEGORIES Available to all individuals in the field of marketing. Available for 3 years immediately following completion of undergraduate degree. For individuals currently enrolled in a doctoral program. Limited to 5 years. For full time students not currently employed in a full time professional position. Limited to 5 years. Available to four or more individuals in the same organization or company. 20-30% discount off of regular membership. Available for professional members who wish to join for multiple years at a discounted rate. PROFESSIONAL YOUNG PROFESSIONAL DOCTORAL STUDENT GROUP MULTI-YEAR PROFESSIONAL For over 10 years, the BrandSmart Conference has been the Midwest’s leading forum on branding thought leadership. BrandSmart is a full-day conference featuring a blend of B2B and Consumer marketing topics drawing a sellout audience of 250 senior level marketers. Speakers at BrandSmart have included CMO or SVP level executives from McDonald’s, 3M, Global Hyatt, Google, Northwestern/Medill, Ford, Sara Lee, FedEx, Polaroid, UPS, Coca-Cola, Allstate, Orbitz, Deloitte, MillerCoors, Walgreens, United Airlines, Virgin Mobile, Allscripts, Progressive, Morningstar and many more. The Sunrise Executive Series brings top marketing executive thought leaders to share their thoughts on the latest trends in marketing in a collaborative fireside chat setting in the classic upscale setting of Gibson’s on Rush. After the presentation, attendees engage in active dialogue with the CMOs and other attendees in a roundtable type session. 3-4 events annually. SUNRISE EXECUTIVE The SIGs (Special Interest Groups) bring marketers together on a regular basis to talk about shared issues, opportunities,and trends.  Our groups are organized by vertical; all content, dialogue, and takeaways are tightly focused on unique nuances that define, distinguish, and drive each industry. Importantly, SIGs are about rich conversation; they are designed to spawn meaningful, dynamic, and spontaneous discussion. There’s nothing scripted about a SIG experience... it’s about what’s happening in marketing, while it’s happening. 20 -25 events annually. SIGS The Connex series are networking events hosted by Chicago AMA leadership, where members and prospective members come together to network and learn more about the organization, and each other. It is a mix of entrepreneurs, marketing professionals, and creatives from the best companies in the Midwest. 5-8 events annually. CONNEX The Up & Comers are a community of driven, young marketers on the rise. They host events specifically geared towards career skill development and advancement, feature a mentoring program, and are avid volunteers within the Chicago AMA. 3-4 events annually. Momentum is a half-day marketing technology focused conference launched in 2013 designed to help marketers navigate the latest in tools, technologies, and strategies to best connect with customers, track engagement, and measure the ROI of engagement. Momentum draws a sellout audience of 175 attendees and has included senior executive speakers from United, Caesar’s Entertainment, Discover, Northern Trust, Razorfish, and more. The Evening With Experts series tackles relevant marketing technology and communication issues, and features top marketing thought leaders who provide attendees actionable take-aways. It pairs heavy hitters from legacy brands with hot emerging start-up gurus, to bring unparalleled viewpoints to challenge conventional thinking about marketing. Evening With Experts is hosted at Chicago’s very own start-up hub and Chicago AMA partner 1871. 3-4 events annually. EVENING WITH EXPERTS SPONSORSHIP &ADVERTISING Achieving results in today’s segmented and fast-paced world presents new challenges to advertisers and supporters—especially when it comes to reaching marketing professionals. Connect to a network of more than 10,000 experienced marketers that includes leading marketing academics, researchers and professionals from every industry! Meet existing customers and new clients at our multiple highly attended events throughout the year. BRANDSMART MOMENTUM UP & COMERS BRAND AWARENESS LEAD GENERATION FOR JOB SEEKERS FOR JOB POSTERSFACE-TO-FACE INTERACTION Influence customer buying behavior by giving your brand the recognition it needs. The AMA offers you a wealth of advertising opportunities to reach your intended audience. Deliver leads and increase your ROI for your company through many of the Chicago AMA’s new product and service offerings such as our Marketing Resources Directory. The Chicago AMA delivers high quality leads at a very attractive cost per lead. The Chicago AMA Career Center features 25-50 new jobs monthly for the Chicago marketing professional.