Social mediameasurementims20102

8 Social Media Metrics You Should Be Measuring, But Probably Aren’t
1
nicholekelly.com
Nichole_Kelly

The Challenges to Social Media Measurement
Existing Systems
CRM
Website
Website monitoring – Google Analytics etc.
Myriad of Monitoring Tools
Which ones are for monitoring?
Which ones are for measuring?
Make sure you know the difference
Challenges with Connecting Systems
To get to ROI your measurements have to feed through your CRM system
2
nicholekelly.com
Nichole_Kelly

Understand Your Goals
3
Brand Awareness
Lead
Generation
Customer
Retention
Nichole_Kelly
nicholekelly.com

Understand Your Funnel
5 categories of social media measurement
Exposure
Brand Awareness
Retention
Influence
Engagement
Action/
Convert
Lead Generation
$$
Track repeat
business and retention

Understand Your Funnel
5 categories of social media measurement
Exposure
Visits, Views, Followers, Fans, Subscribers, Brand mentions
Retention
Share of voice, Sentiment, Top Influencers Report (Radian 6)
Influence
Clicks, Retweets, Shares, @replies, DMs, wall posts, comments
Engagement
Content downloads, Webinar attendees, Lead Generation Forms, Pitches/Proposals
Action/
Convert
$$
Online sales, Phone sales, in-person sales
Track repeat
business and retention

The 8 Metrics you Need To Make Sure You Are Measuring
The Control Group
Conversion Rates
6
Nichole_Kelly
nicholekelly.com

The 8 Metrics you Need To Make Sure You Are Measuring
Growth Rate
Full Campaign History
7
Cost Per Lead
Retention Rate
Customer Saves
Cross-Sells
Nichole_Kelly
nicholekelly.com

http://nicholekelly.com	64
http://www.social-advertising-blog.com	28
http://fullfrontalroi.com	11
http://yori.tumblr.com	2
http://web.archive.org	1

Social mediameasurementims20102

by AMA Baltimore on Oct 07, 2010

Accessibility

Upload Details

Usage Rights

5 Embeds 106

Statistics

Social mediameasurementims20102 — Presentation Transcript