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Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
Rebranding past papers
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Rebranding past papers

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  • 1. 4. (a) Describe the fieldwork andresearch you would undertake inorder to investigate why someurban areas are in need ofrebranding.(15)(b) Study Figure 4 which shows theresults from a student’sinvestigation of a coastaltown in south-west England. Comment on the limitations of thedata collection and presentationmethods. (10)(c) With reference toexamples, examine the role ofdifferent players involved in therebranding process.(10)
  • 2. 4 Study Figure 4.(a) What evidence is there tosuggest that Wem needsrebranding? (10)(b) Describe the fieldwork andresearch you would undertaketo collect evidence ofrebranding in a named urbanarea.(15)(c) Using examples, examinethe success of rural rebrandingschemes.(10)
  • 3. 4 Study Figure 4.(a) Suggest how the informationshows that some seaside townsare in greater needof rebranding. (10)(b) Describe how some placeshave used sport and leisure as acatalyst to ‘kick-start’rebranding. (10)(c) Describe the fieldwork andresearch you would undertake inorder to examinethe success of rebrandingsolutions in an urban or ruralarea. (15)
  • 4. 4 Study Figure 4.(a) Comment on how the data shownfor the large urban areas indicate avarying need for regeneration. (10)(b) Examine the link betweendeprivation and the need forrebranding in some ruralareas. (10)(c) Summarise the results andconclusions of your fieldwork andresearch into the success of urbanrebranding schemes.(15)
  • 5. 4 Study Figures 4a and 4b. (a) Suggest how the photosprovide evidence that this formerindustrial area hasbeen rebranded. (10)(b) With reference toexamples, discuss the role of theplayers involved in rebranding.(10)(c) For either urban or ruralareas, describe the results andconclusions of yourfieldwork and research into thesuccess of rebranding schemes.(15)
  • 6. 4 Study Figure 4.(a) Choose two strategiesand comment on how theycould contribute to ruralrebranding. (10)(b) For either a rural orurban area, describe themethods you used to collectand present your fieldworkand research intorebranding. (15)(c) Using examples, explainwhy rebranding strategiesare not always entirelysuccessful. (10)
  • 7. 4 Study Figure 4.(a) Comment on how therebranding processsometimes creates conflictsbetween different groups ofpeople.(10)(b) Using examples, suggesthow some places have usedrebranding to become moresustainable. (10)(c) For either an urban or arural area, describe thefieldwork and research youundertook to examine thesuccess of rebrandingschemes. (15)
  • 8. 4 Study Figure 4.(a) Using Figure 4, suggest whyrural rebranding often involves awide range of players. (10)(b) Using examples, outline theways in which urban areas have re-imaged themselves to attract morevisitors. (10)(c) For either an urban or a ruralarea, describe the fieldwork andresearch you undertook toinvestigate the need forrebranding. (15)
  • 9. 4 Study Figure 4.(a) Comment on the usefulnessof the three fieldworkapproaches to investigaterural rebranding. (10)(b) Using examples, explain howenvironmental and economicdecline have led tothe need to rebrand urbanareas. (10)(c) For either an urban or ruralarea, describe the results ofyour fieldwork andresearch to investigate thesuccess of rebranding schemes.(15)

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