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Hastings new town rebranding
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Hastings new town rebranding



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  • 1. AimsTo identify different rebranding strategies in Hastings To assess the success of different rebranding strategies used in Hastings.
  • 2. Study Area - Hastings PM – Old townAM – New town
  • 3. Place Profile 3 2Strategies Players 1 4
  • 4. Hastings and Bexhill Task Force A group of partners who came together to develop the five point regenerationSouth East England Development plan for the area.Agency, Hastings Borough Council, Rother The Task Force meets regularly to check on the progress of regeneration andDistrict Council, East Sussex County Council, the make decisions on the direction of projects.two local MPs Michael Foster and GregoryBarker,English Partnerships and the GovernmentOffice for the South East.Sea Space The local regeneration company, Sea Space, set up in 2003 by the Task Force is carrying out the Task Forces five point plan getting planning permission for projects and building them. Sea Space has a small team of professionals with experience in regeneration, urban planning, building, tourism, transport, business and education.Hastings Borough Council As the local authority, we have a major role to play in the towns regeneration. As well as being a partner in the Task Force, we have our own Regeneration Strategies and projects which supplement and support the five-point plan. In particular we lead on the issue of trying to get local people the skills and employability for the new jobs being created.SEEDA The South East England Development Agency is responsible for sustainable economic development and regeneration across the whole of the South East of England. It brought together the partners of the Task Force and helped to develop the five-point plan.English Partnerships The national regeneration agency, helping the Government to support high quality sustainable growth in England, including bringing back into use large derelict sites. As well as being part of the Task Force, English Partnerships is overseeing the Millennium Communities project in Ore Valley and has built the new community centre at Priory Road.
  • 5. Evaluating urban Rebranding schemes How Question successful What makes a has successful urban it been? area? S.E.E What urban Rebranding schemes can you think of from your fieldwork or research and reading?
  • 6. Cultural Rebranding: Jerwood on the Stade
  • 7. Ingredients for a successful urban area• Technology and innovation• Quality education• Sound transport and communication network• Being culturally and ethically diverse• Being safe and secure• Having as low-skilled and high-skilled labour mix• Possessing a distinctive character (including retail)• Having a historic interest, high quality design , green spaces, social interaction (cafes and bookshops)• Having a mixture of residential tenures and types