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Location basedadv barcamp_iulm

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Transcript

  • 1. LOCATION BASED ADV Milano / 8 Maggio 2010
  • 2. TIMES ARE CHANGING 2.000mm 1.500mm 1.000mm 500mm 0mm 2007 2008 2009 2010 2011 2012 2013 2014 2015 DESKTOP MOBILE INTERNET INTERNET USERS USERS 106,45 92,65 88,5 84,49 82,28 78,63 71,67 64,7 63,97 62,11 59,3 48,81 37,72 16,09 Ge Aus Sw Bel Can Ave Fra Taiw Jap Chi Spa US Ital rm UK ed g tral n ada r na ium an A y any an age i ce en n a i
  • 3. MEASURES THAT MATTER 1.500.000 USERS 1.125.000 CHECK IN 750.000 375.000 0 11 Marzo 22 Aprile 28 Maggio almeno 10 almeno 25 almeno 1 30 al mese almeno 50 CHECK IN
  • 4. CHECK IN 6 STEPS ENGAGEMENT + LOYALTY =
  • 5. OPPORTUNITIES TO CATCH
  • 6. NEXT MOVES LE PICCOLE STARTUP RISCHIANO DI SCOMPARIRE ? PUò ESSERE IL BOOST DECISIVO PER LE LOCATION BASED APPS 100 milioni POTENZIALI CONSUMATORI
  • 7. GRAZIE