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Successful strategies to engage management and IT
 

Successful strategies to engage management and IT

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  • Sometimes, management and IT are the drivers and champions of social media. They’re not always the ones putting up roadblocks.They may be proficient and prolific social media users and can help lead change in an organisation.This presentation relates to those times when Management and IT need to be convinced of the merits of social media …
  • Firewalls, permissions, policiesYes I’m on Twitter – are they really using it? Air any negative preconceptions they may have.
  • These are concerns they’re paid to have …Anticipate their questions and concerns and HAVE ANSWERS READY. Also ask for their ideas.Often they have the answers to their concerns; get them onto your team.IT: assigning social media platforms to staff; and those staff leaving; keeping access registered and open to all; professional appearance of some emails; hacking using personal details of staff found online
  • IT: opening up platforms for their own use: if staff get to use socmedia or Skype etcetc, IT staff do too. They reap the same benefits.They can collaborate on platforms, learn, network etc.

Successful strategies to engage management and IT Successful strategies to engage management and IT Presentation Transcript

  • “The power to influence action and opinion.”
  • Successful strategies to engage management and IT
  • My top 5 tips
  • 1. Understand their role
  • 1. Understand their role
    Who do they answer to?
    Who is asking them about social media?
    What policies do they need to adhere to?
    Also:
    Do they use social media on a personal level? To what degree?
  • Understand their concerns
    Managers:
    Costs and ROI of social media
    Is it a fad?
    Negative public comments
    Staff wasting time
    HR and cyberbullying issues
    Professionalism
    IT:
    Online security
    Managing staff access
    Demands on their time
    ‘Help desk’
    Bandwidth
    What management wants
  • 2. Outline the opportunities
    Managers:
    Reaching business goals
    Cutting costs
    Efficiencies
    PR, branding
    Customer service
    Networking
    Staff engagement
    IT:
    Growing the IT role
    Efficiencies and tools
    Keeping ahead in the online space
    Growing their expertise
    Opening up platforms for their own use
  • 3. Demonstrate ways to manage risk
    Management and IT:
    Policies and procedures
    (Permissions, workflows)
    Risk plan
    Record keeping
    Legal compliances
    Staff training
  • 4. Show them what’s happening
    Managers:
    Company may already be on social media: unofficially
    People already discussing brand
    Screenshots of competitors
    Show leaders in the sector
    Try to share results
    IT:
    Social media conferences for IT
    IT industry socmedia blogs
    What their peers are doing
    How socmedia keeps IT relevant
    IT ‘brands’ on social media
  • 5. Include them … all the way
    Management and IT:
    During scoping & research phase
    Document and address concerns
    Ascertain how they can help
    Part of the planning team
    Touch base often
    You can’t do it without them
  • Thank you
    Questions?
    “The power to influence action and opinion.”