Sometimes, management and IT are the drivers and champions of social media. They’re not always the ones putting up roadblocks.They may be proficient and prolific social media users and can help lead change in an organisation.This presentation relates to those times when Management and IT need to be convinced of the merits of social media …
Firewalls, permissions, policiesYes I’m on Twitter – are they really using it? Air any negative preconceptions they may have.
These are concerns they’re paid to have …Anticipate their questions and concerns and HAVE ANSWERS READY. Also ask for their ideas.Often they have the answers to their concerns; get them onto your team.IT: assigning social media platforms to staff; and those staff leaving; keeping access registered and open to all; professional appearance of some emails; hacking using personal details of staff found online
IT: opening up platforms for their own use: if staff get to use socmedia or Skype etcetc, IT staff do too. They reap the same benefits.They can collaborate on platforms, learn, network etc.
Successful strategies to engage management and IT
“The power to influence action and opinion.”<br />
1. Understand their role<br />Who do they answer to?<br />Who is asking them about social media?<br />What policies do they need to adhere to?<br />Also:<br />Do they use social media on a personal level? To what degree?<br />
Understand their concerns<br />Managers:<br />Costs and ROI of social media<br />Is it a fad?<br />Negative public comments<br />Staff wasting time<br />HR and cyberbullying issues<br />Professionalism <br />IT:<br />Online security<br />Managing staff access<br />Demands on their time<br />‘Help desk’<br />Bandwidth<br />What management wants<br />
2. Outline the opportunities<br />Managers:<br />Reaching business goals<br />Cutting costs<br />Efficiencies<br />PR, branding<br />Customer service<br />Networking<br />Staff engagement<br />IT:<br />Growing the IT role<br />Efficiencies and tools<br />Keeping ahead in the online space<br />Growing their expertise<br />Opening up platforms for their own use<br />
3. Demonstrate ways to manage risk<br />Management and IT:<br />Policies and procedures<br />(Permissions, workflows)<br />Risk plan<br />Record keeping<br />Legal compliances<br />Staff training<br />
4. Show them what’s happening<br />Managers:<br />Company may already be on social media: unofficially<br />People already discussing brand<br />Screenshots of competitors<br />Show leaders in the sector<br />Try to share results<br />IT:<br />Social media conferences for IT <br />IT industry socmedia blogs<br />What their peers are doing<br />How socmedia keeps IT relevant<br />IT ‘brands’ on social media<br />
5. Include them … all the way<br />Management and IT:<br />During scoping & research phase<br />Document and address concerns<br />Ascertain how they can help<br />Part of the planning team<br />Touch base often<br />You can’t do it without them<br />
Thank you<br />Questions?<br />“The power to influence action and opinion.”<br />