#TumblarianProblems
Creating and Curating Your Tumblr
For Libraries & Librarians
Kate Tkacik
BMO Business Research Group
A...
tumblr?!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr?!
• Founded 2007 by David Karp
– acquired by Yahoo in 2013
• 170 million blogs*

• “the best baby Twitter and Wordp...
tumblr types

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblr types
•
•
•
•
•
•
•

Government agencies/national orgs
Major media outlets
Publishing houses
Booksellers
Authors
Ed...
tumblr types
• Majority of users are between 18-34*
• Equally divided between men & women*
• Average user spends 14 minute...
tumblr types
•
•
•
•

Personal blogs
Organization blogs
Art/production blogs
Meme-based/single-focus blog
– Maddieonthings...
tumblr types
• Tumblr is a collection of communities of
bloggers
– Local
– Fandoms
– Professions
– Movements/advocacy

• C...
tumblr types
• Content balance is different for every tumblr
– Created content vs curated content

2/6/14

Kate Tkacik for...
getting started

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
customize

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
customize
• Remember you can always make changes to
your blog—pick something you like and get
posting
• You can link twitt...
FOLLOW
• The first rule of tumblr is FOLLOW

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
FOLLOW

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
follow
• tumblr.com/explore

2/6/14

• tumblr.com/spotlight

Kate Tkacik for ALA TechSource

#tumblariantalk
follow & engage
• “likes” act as a bookmark as well as
engagement tool
• “reblogs” will repost content to your blog
• “rep...
post!
• Posting is so easy. I promise.

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
post!
• Post using bookmarklet or mobile apps (tumblr.com/apps)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
post!
• Each post style includes a variety of ways to note source
content—best practice with reblogs is to keep original
b...
tags
• Tags are the metadata you apply to your post
which will organize your content both within
your individual blog and ...
tags
When you add tags to your post here:

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tags
Your post will also show up here (in addition to your blog page &
your followers’ dashboard):

2/6/14

Kate Tkacik fo...
tags
• Featured or curated tags
look like this
• Under the ‘top
contributors’ is a link
which will show you all
posts tag...
tags
• Like following, track ALL the tags, including
your name/blog name
• You can track any tag, not just featured tags
•...
tags

http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search
2/6/14

Kate Tkacik for ALA TechSource

#tumblari...
assess
• Tumblr includes built in analytics
• You can also link Google analytics by adding the Google-generated ID
and cod...
ready to tumblr!

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
…but wait!
Am I …a tumblarian!?

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians
• Tumblarians, generally, are a self-identified
group of library professionals, library students,
and/or libra...
tumblarians
• Survey conducted May 2013 by Molly McArdle
for Library Journal, 350 respondents*
– 64 percent of respondents...
tumblarians
• Tumblarians create blogs for themselves
and/or their libraries
• Primary and
secondary blogs
are easy to cre...
library tumblrs
• Public Libraries
– Young adult and/or children’s libraries

• Academic Libraries
– ARCHIVES, special col...
tumblarian lists/tags
• thelifeguardlibrarian.tumblr.com/tumblarians
• Rebecca Hopman maintains a lists of archives
& arch...
public libraries
New York Public Library
(nypl.tumblr.com)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries
Darien Public Library
(darienlibrary.tumblr.com)

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
public libraries
• Brookline Teen Librarian (brkteenlib.tumblr.com)

“…it
became
clear that
my teens
were no
longer on
Fac...
public libraries pro-tips
• Please, please include your location
• Remember reader’s advisory!
• Post what’s happening (pr...
academic libraries/archives
Special Collections & Archives, University of Iowa
(http://uispeccoll.tumblr.com/)

http://uis...
academic
libraries/archives/special
collections

Other notables:
• Hougton Library, Harvard
(houghtonlib.tumblr.com)
• Pea...
librarian tumblrs
Sylvia is a librarian at the University of New Mexico in
Albuquerque, NM and tumbls at alethiosaur.tumbl...
librarian tumblrs
Kelly is a teen & YA librarian in
southern Wisconsin and tumbls at
catgator.tumblr.com

2/6/14

Kate Tka...
single-focus tumblarians
librarianwardrobe.tumblr.com)

LibrarianProblems.tumblr.com

iworkatapubliclibrary.tumblr.com

2/...
#tumblarianproblems
What sort of tumblarian am I?

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
tumblarians

2/6/14

Kate Tkacik for ALA TechSource
tumblarians
#gtkytt from Laura @
lecieltumultueux.tumblr.com

2/6/14

#gpoml from Daniel @
thepinakes.tumblr.com

Kate Tka...
balancing content
• It’s up to you—but make it YOUR tumblr
• Even if you’re running your library’s tumblr,
remember to kee...
#tumblarianproblems
…Ok, I signed up. But I don’t get it. I just don’t.

2/6/14

Kate Tkacik for ALA TechSource

#tumblari...
learning the culture

• See a #tag/meme/abbreviation you don’t
understand?
• Knowyourmeme.com
• Urbandictionary.com
2/6/14...
#tumblarianproblems
…What’s with all the porn and f*ckyeahs?

#NSFW
2/6/14

Kate Tkacik for ALA TechSource

#tumblariantal...
it’s still the Internet

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
fuckyeahyellow vs fuckyeahlgbthistory

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…Why don’t I have any followers?
•
•
•
•

Your content isn’t tumblr-y
Get feedback from users you know...
#tumblarianproblems
…Why aren’t my posts getting any action?
•
•
•
•
•
•
•

Use TAGS
Consider timing
Keep it general
Mimic...
the inexplicable internet

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
#tumblarianproblems
…How do I reach my library patrons?
• Remember to keep a general audience until
you have some traction...
#tumblarianproblems
…What’s the best way to ‘chat’?
• Enable replies
• Utilize your ask box (/ask)
• Move discussion offli...
#tumblarianproblems
• Tumblr will only work for you/your library if
you enjoy tumblr
• If Twitter/Facebook are already wor...
you got this

2/6/14

Kate Tkacik for ALA TechSource

#tumblariantalk
resources
• “The Library is Open” by Molly McArdle, Library
Journal, online, June 2013

(http://reviews.libraryjournal.com...
contact
Kate Tkacik
Bank of Montreal Business Research
katetkacik@gmail.com
thelifeguardlibrarian.tumblr.com
Twitter: @lif...
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Transcript of "Tkacik: #Tumblarian "

  1. 1. #TumblarianProblems Creating and Curating Your Tumblr For Libraries & Librarians Kate Tkacik BMO Business Research Group ALA TechSource #tumblariantalk
  2. 2. tumblr?! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  3. 3. tumblr?! • Founded 2007 by David Karp – acquired by Yahoo in 2013 • 170 million blogs* • “the best baby Twitter and Wordpress didn’t know they had” • Creative, visually-engaging, diverse *http://www.tumblr.com/about 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  4. 4. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  5. 5. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  6. 6. tumblr types • • • • • • • Government agencies/national orgs Major media outlets Publishing houses Booksellers Authors Educators Students! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  7. 7. tumblr types • Majority of users are between 18-34* • Equally divided between men & women* • Average user spends 14 minutes on tumblr per visit (more than Facebook)* • More teens on tumblr than Facebook or Instagram* *Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013 *5 Facts about Tumblr, Pew Research, May 2013 *http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/ *http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  8. 8. tumblr types • • • • Personal blogs Organization blogs Art/production blogs Meme-based/single-focus blog – Maddieonthings.tumblr.com – Realgrumpycat.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  9. 9. tumblr types • Tumblr is a collection of communities of bloggers – Local – Fandoms – Professions – Movements/advocacy • Communities organize around #tags and memes 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  10. 10. tumblr types • Content balance is different for every tumblr – Created content vs curated content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  11. 11. getting started 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  12. 12. customize 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  13. 13. customize • Remember you can always make changes to your blog—pick something you like and get posting • You can link twitter, RSS, other social media widgets & Google analytics 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  14. 14. FOLLOW • The first rule of tumblr is FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  15. 15. FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  16. 16. follow • tumblr.com/explore 2/6/14 • tumblr.com/spotlight Kate Tkacik for ALA TechSource #tumblariantalk
  17. 17. follow & engage • “likes” act as a bookmark as well as engagement tool • “reblogs” will repost content to your blog • “replies” have to be allowed—enable replies in your settings 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  18. 18. post! • Posting is so easy. I promise. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  19. 19. post! • Post using bookmarklet or mobile apps (tumblr.com/apps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  20. 20. post! • Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  21. 21. tags • Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr) • Tags based around popular content like #lit #education #science #lol etc may be curated by a set of editors (tumblr users who select and feature the “best” posts tagged in each content category) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  22. 22. tags When you add tags to your post here: 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  23. 23. tags Your post will also show up here (in addition to your blog page & your followers’ dashboard): 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  24. 24. tags • Featured or curated tags look like this • Under the ‘top contributors’ is a link which will show you all posts tagged #history. • If your post is featured, the tag on your post will turn blue! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  25. 25. tags • Like following, track ALL the tags, including your name/blog name • You can track any tag, not just featured tags • Tracked tags will automatically appear when you put your cursor into the search bar 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  26. 26. tags http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  27. 27. assess • Tumblr includes built in analytics • You can also link Google analytics by adding the Google-generated ID and code from your customization page 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  28. 28. ready to tumblr! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  29. 29. …but wait! Am I …a tumblarian!? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  30. 30. tumblarians • Tumblarians, generally, are a self-identified group of library professionals, library students, and/or librarian hopefuls who use tumblr to connect, discuss, share resources, get geeky, and play nice. • Tumblarians may or may not post library related content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  31. 31. tumblarians • Survey conducted May 2013 by Molly McArdle for Library Journal, 350 respondents* – 64 percent of respondents reported being under the age of 30 – 52 percent are in a public library – 31 percent in an academic library – 9 percent in a school library – 8 percent in special libraries http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-andtumblr/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  32. 32. tumblarians • Tumblarians create blogs for themselves and/or their libraries • Primary and secondary blogs are easy to create, though you may want to manage personal-professional blogs independently through separate email addresses 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  33. 33. library tumblrs • Public Libraries – Young adult and/or children’s libraries • Academic Libraries – ARCHIVES, special collections, digital collections • Special Libraries • Single-focus/meme based tumblrs • Library databases/vendors (JSTOR & Oxford Academic) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  34. 34. tumblarian lists/tags • thelifeguardlibrarian.tumblr.com/tumblarians • Rebecca Hopman maintains a lists of archives & archivists at ex-tabulis.tumblr.com/archivists • Primary community tags – #tumblarians – #libraries – #librarians 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  35. 35. public libraries New York Public Library (nypl.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  36. 36. public libraries Darien Public Library (darienlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  37. 37. public libraries • Brookline Teen Librarian (brkteenlib.tumblr.com) “…it became clear that my teens were no longer on Facebook.” http://www.thedigitalshift.com/ 2013/09/social-media/powertumblng-a-teen-librarianexplains-why-tumblr-is-a-greatway-to-reach-patrons/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  38. 38. public libraries pro-tips • Please, please include your location • Remember reader’s advisory! • Post what’s happening (programming, book displays) in YOUR library—don’t get in the habit of only reblogging others • Include the link to your tumblr on your library webpage & promote the link elsewhere 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  39. 39. academic libraries/archives Special Collections & Archives, University of Iowa (http://uispeccoll.tumblr.com/) http://uispeccoll.tumblr.com/post/74950966384/crucial-perimeter-is-our-stunning-new-book-arts 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  40. 40. academic libraries/archives/special collections Other notables: • Hougton Library, Harvard (houghtonlib.tumblr.com) • Peabody Library, John’s Hopkins (peabodywunderkammer.tumblr.com) • Huntington Library (huntingtonlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  41. 41. librarian tumblrs Sylvia is a librarian at the University of New Mexico in Albuquerque, NM and tumbls at alethiosaur.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  42. 42. librarian tumblrs Kelly is a teen & YA librarian in southern Wisconsin and tumbls at catgator.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  43. 43. single-focus tumblarians librarianwardrobe.tumblr.com) LibrarianProblems.tumblr.com iworkatapubliclibrary.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  44. 44. #tumblarianproblems What sort of tumblarian am I? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  45. 45. tumblarians 2/6/14 Kate Tkacik for ALA TechSource
  46. 46. tumblarians #gtkytt from Laura @ lecieltumultueux.tumblr.com 2/6/14 #gpoml from Daniel @ thepinakes.tumblr.com Kate Tkacik for ALA TechSource #tumblariantalk
  47. 47. balancing content • It’s up to you—but make it YOUR tumblr • Even if you’re running your library’s tumblr, remember to keep a personality • Share a selfie or fandom affiliation 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  48. 48. #tumblarianproblems …Ok, I signed up. But I don’t get it. I just don’t. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  49. 49. learning the culture • See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com • Urbandictionary.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  50. 50. #tumblarianproblems …What’s with all the porn and f*ckyeahs? #NSFW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  51. 51. it’s still the Internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  52. 52. #tumblarianproblems fuckyeahyellow vs fuckyeahlgbthistory 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  53. 53. #tumblarianproblems …Why don’t I have any followers? • • • • Your content isn’t tumblr-y Get feedback from users you know Follow others & introduce yourself Use library logo on homepage & thumbnail 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  54. 54. #tumblarianproblems …Why aren’t my posts getting any action? • • • • • • • Use TAGS Consider timing Keep it general Mimic successful posts Keep it ~*VISUAL*~ Have you used GIFs? Create a cache of clickbait 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  55. 55. the inexplicable internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  56. 56. #tumblarianproblems …How do I reach my library patrons? • Remember to keep a general audience until you have some traction • Carefully seek out tags relevant to your location/community (ex. #chicago #windycity #chitown) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  57. 57. #tumblarianproblems …What’s the best way to ‘chat’? • Enable replies • Utilize your ask box (/ask) • Move discussion offline 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  58. 58. #tumblarianproblems • Tumblr will only work for you/your library if you enjoy tumblr • If Twitter/Facebook are already working for you, USE THEM • Use your queue • Divide responsibility or find the staff member who’s already tumbln’ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  59. 59. you got this 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  60. 60. resources • “The Library is Open” by Molly McArdle, Library Journal, online, June 2013 (http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-opena-look-at-librarians-and-tumblr/) • “Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons” by Robin Brenner School Library Journal, online, Sep 2013 (http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teenlibrarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/) • “Tumblr Index: Your Guide to Artistic and Literary Tumblrs, Part III,” The Millions, online, April 2013 (http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literarytumblrs-part-iii.html) • “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-infive-easy-steps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  61. 61. contact Kate Tkacik Bank of Montreal Business Research katetkacik@gmail.com thelifeguardlibrarian.tumblr.com Twitter: @lifegdlibrarian Instagram: @katetkacik 2/6/14 Kate Tkacik for ALA TechSource
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