Tkacik: #Tumblarian

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  • 1. #TumblarianProblems Creating and Curating Your Tumblr For Libraries & Librarians Kate Tkacik BMO Business Research Group ALA TechSource #tumblariantalk
  • 2. tumblr?! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 3. tumblr?! • Founded 2007 by David Karp – acquired by Yahoo in 2013 • 170 million blogs* • “the best baby Twitter and Wordpress didn’t know they had” • Creative, visually-engaging, diverse *http://www.tumblr.com/about 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 4. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 5. tumblr types 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 6. tumblr types • • • • • • • Government agencies/national orgs Major media outlets Publishing houses Booksellers Authors Educators Students! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 7. tumblr types • Majority of users are between 18-34* • Equally divided between men & women* • Average user spends 14 minutes on tumblr per visit (more than Facebook)* • More teens on tumblr than Facebook or Instagram* *Why 2013 is the Year You Need to Get Serious About Tumblr, Forbes, Jan 2013 *5 Facts about Tumblr, Pew Research, May 2013 *http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/ *http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literary-tumblrs-part-iii.html 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 8. tumblr types • • • • Personal blogs Organization blogs Art/production blogs Meme-based/single-focus blog – Maddieonthings.tumblr.com – Realgrumpycat.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 9. tumblr types • Tumblr is a collection of communities of bloggers – Local – Fandoms – Professions – Movements/advocacy • Communities organize around #tags and memes 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 10. tumblr types • Content balance is different for every tumblr – Created content vs curated content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 11. getting started 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 12. customize 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 13. customize • Remember you can always make changes to your blog—pick something you like and get posting • You can link twitter, RSS, other social media widgets & Google analytics 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 14. FOLLOW • The first rule of tumblr is FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 15. FOLLOW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 16. follow • tumblr.com/explore 2/6/14 • tumblr.com/spotlight Kate Tkacik for ALA TechSource #tumblariantalk
  • 17. follow & engage • “likes” act as a bookmark as well as engagement tool • “reblogs” will repost content to your blog • “replies” have to be allowed—enable replies in your settings 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 18. post! • Posting is so easy. I promise. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 19. post! • Post using bookmarklet or mobile apps (tumblr.com/apps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 20. post! • Each post style includes a variety of ways to note source content—best practice with reblogs is to keep original blogger’s metadata & comments 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 21. tags • Tags are the metadata you apply to your post which will organize your content both within your individual blog and within the tumblr tag results (first 7 tags applied within tumblr) • Tags based around popular content like #lit #education #science #lol etc may be curated by a set of editors (tumblr users who select and feature the “best” posts tagged in each content category) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 22. tags When you add tags to your post here: 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 23. tags Your post will also show up here (in addition to your blog page & your followers’ dashboard): 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 24. tags • Featured or curated tags look like this • Under the ‘top contributors’ is a link which will show you all posts tagged #history. • If your post is featured, the tag on your post will turn blue! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 25. tags • Like following, track ALL the tags, including your name/blog name • You can track any tag, not just featured tags • Tracked tags will automatically appear when you put your cursor into the search bar 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 26. tags http://unwrapping.tumblr.com/post/64992950643/using-old-tag-search 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 27. assess • Tumblr includes built in analytics • You can also link Google analytics by adding the Google-generated ID and code from your customization page 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 28. ready to tumblr! 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 29. …but wait! Am I …a tumblarian!? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 30. tumblarians • Tumblarians, generally, are a self-identified group of library professionals, library students, and/or librarian hopefuls who use tumblr to connect, discuss, share resources, get geeky, and play nice. • Tumblarians may or may not post library related content 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 31. tumblarians • Survey conducted May 2013 by Molly McArdle for Library Journal, 350 respondents* – 64 percent of respondents reported being under the age of 30 – 52 percent are in a public library – 31 percent in an academic library – 9 percent in a school library – 8 percent in special libraries http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-andtumblr/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 32. tumblarians • Tumblarians create blogs for themselves and/or their libraries • Primary and secondary blogs are easy to create, though you may want to manage personal-professional blogs independently through separate email addresses 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 33. library tumblrs • Public Libraries – Young adult and/or children’s libraries • Academic Libraries – ARCHIVES, special collections, digital collections • Special Libraries • Single-focus/meme based tumblrs • Library databases/vendors (JSTOR & Oxford Academic) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 34. tumblarian lists/tags • thelifeguardlibrarian.tumblr.com/tumblarians • Rebecca Hopman maintains a lists of archives & archivists at ex-tabulis.tumblr.com/archivists • Primary community tags – #tumblarians – #libraries – #librarians 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 35. public libraries New York Public Library (nypl.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 36. public libraries Darien Public Library (darienlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 37. public libraries • Brookline Teen Librarian (brkteenlib.tumblr.com) “…it became clear that my teens were no longer on Facebook.” http://www.thedigitalshift.com/ 2013/09/social-media/powertumblng-a-teen-librarianexplains-why-tumblr-is-a-greatway-to-reach-patrons/ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 38. public libraries pro-tips • Please, please include your location • Remember reader’s advisory! • Post what’s happening (programming, book displays) in YOUR library—don’t get in the habit of only reblogging others • Include the link to your tumblr on your library webpage & promote the link elsewhere 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 39. academic libraries/archives Special Collections & Archives, University of Iowa (http://uispeccoll.tumblr.com/) http://uispeccoll.tumblr.com/post/74950966384/crucial-perimeter-is-our-stunning-new-book-arts 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 40. academic libraries/archives/special collections Other notables: • Hougton Library, Harvard (houghtonlib.tumblr.com) • Peabody Library, John’s Hopkins (peabodywunderkammer.tumblr.com) • Huntington Library (huntingtonlibrary.tumblr.com) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 41. librarian tumblrs Sylvia is a librarian at the University of New Mexico in Albuquerque, NM and tumbls at alethiosaur.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 42. librarian tumblrs Kelly is a teen & YA librarian in southern Wisconsin and tumbls at catgator.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 43. single-focus tumblarians librarianwardrobe.tumblr.com) LibrarianProblems.tumblr.com iworkatapubliclibrary.tumblr.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 44. #tumblarianproblems What sort of tumblarian am I? 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 45. tumblarians 2/6/14 Kate Tkacik for ALA TechSource
  • 46. tumblarians #gtkytt from Laura @ lecieltumultueux.tumblr.com 2/6/14 #gpoml from Daniel @ thepinakes.tumblr.com Kate Tkacik for ALA TechSource #tumblariantalk
  • 47. balancing content • It’s up to you—but make it YOUR tumblr • Even if you’re running your library’s tumblr, remember to keep a personality • Share a selfie or fandom affiliation 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 48. #tumblarianproblems …Ok, I signed up. But I don’t get it. I just don’t. 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 49. learning the culture • See a #tag/meme/abbreviation you don’t understand? • Knowyourmeme.com • Urbandictionary.com 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 50. #tumblarianproblems …What’s with all the porn and f*ckyeahs? #NSFW 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 51. it’s still the Internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 52. #tumblarianproblems fuckyeahyellow vs fuckyeahlgbthistory 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 53. #tumblarianproblems …Why don’t I have any followers? • • • • Your content isn’t tumblr-y Get feedback from users you know Follow others & introduce yourself Use library logo on homepage & thumbnail 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 54. #tumblarianproblems …Why aren’t my posts getting any action? • • • • • • • Use TAGS Consider timing Keep it general Mimic successful posts Keep it ~*VISUAL*~ Have you used GIFs? Create a cache of clickbait 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 55. the inexplicable internet 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 56. #tumblarianproblems …How do I reach my library patrons? • Remember to keep a general audience until you have some traction • Carefully seek out tags relevant to your location/community (ex. #chicago #windycity #chitown) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 57. #tumblarianproblems …What’s the best way to ‘chat’? • Enable replies • Utilize your ask box (/ask) • Move discussion offline 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 58. #tumblarianproblems • Tumblr will only work for you/your library if you enjoy tumblr • If Twitter/Facebook are already working for you, USE THEM • Use your queue • Divide responsibility or find the staff member who’s already tumbln’ 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 59. you got this 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 60. resources • “The Library is Open” by Molly McArdle, Library Journal, online, June 2013 (http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-opena-look-at-librarians-and-tumblr/) • “Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons” by Robin Brenner School Library Journal, online, Sep 2013 (http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teenlibrarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/) • “Tumblr Index: Your Guide to Artistic and Literary Tumblrs, Part III,” The Millions, online, April 2013 (http://www.themillions.com/2013/04/tumblr-index-your-guide-to-artistic-and-literarytumblrs-part-iii.html) • “How to Make a GIF in 5 Easy Steps,” Gizmodo, online, Sept 2012 (http://gizmodo.com/5941436/how-to-make-a-gif-infive-easy-steps) 2/6/14 Kate Tkacik for ALA TechSource #tumblariantalk
  • 61. contact Kate Tkacik Bank of Montreal Business Research katetkacik@gmail.com thelifeguardlibrarian.tumblr.com Twitter: @lifegdlibrarian Instagram: @katetkacik 2/6/14 Kate Tkacik for ALA TechSource