Social software presentation_hastings

Collaborating and Marketing
Web 2.0 Style

Questions?
Q&A?

Collaboration Basics

Collaboration Issues

Collaboration Platforms

Web 2.0 Platforms
Already known, learning curve is shallow
Web accessible
Free
Ning lessons
Inconsistent features
Fiddly
Don’t spend more time setting up the platform than you will spend working on the project!

Questions?
Q&A?

Web 2.0 Project Management

Collaboration with Patrons

Collaboration with Patrons Pt. 2
Questions (Facebook “descriptive words about the library, Twitter “how do you use your library)
Harvard’s Library Labs - http://chronicle.com/blogs/wiredcampus/library-labs-turn-to-their-patrons-for-project-ideas/27111

Collaboration with patrons Pt. 3
Trolls and complaints
Moderate trolls
Deal with complaints
Policies

Collaboration with Community Organizations
Flickr, YouTube, Dropbox – all ways to connect and share content
Shared Blogs, Facebook pages, Calendars

Keeping up with the technology

Questions?
Q&A?

Marketing 2.0

Traditional Marketing

Marketing 2.0 Basics
From http://www.infotoday.com/mls/mar07/Fichter.shtml
Learn
Create a plan
Participate
Be remarkable
Help content travel
Be part of the multimedia wave
Monitor engagement and learn as you go

Marketing Considerations
Targeted content
Events to Twitter
New Materials to Facebook
Etc.
Automate for convenience, but don’t lose the personal touch
Post non-auto posts occasionally!
Be human

Questions?
Q&A?

Marketing with Social Media
RSS
Use and manipulate content
Filter (Yahoo! Pipes)
Twitter
Twitterfeed – send RSS from calendar, blog, etc. to Twitter automatically (categories?)
FriendFeed
Pull RSS from all of your social sites (Twitter, Flickr, etc.) into one interface
Make the “badge” available to other orgs
Filter if necessary!

Marketing metrics

Go outside the library box
I’m not a marketer – learn from someone who is!
Lots of great marketing blogs that don’t deal with libraries
Chrisbrogan.com
www.toprankblog.com
adage.com/power150

Questions?
Q&A?

Credits
Collaboration 2.0 Pic – Cliff Landis
Collaboration Cartoon – Hiking Artist.com
Collaboration Gen Y – Illinois Springfield
Collaboration with Patrons – cindiann
Collaboration Project Management – Generationbass.com
Collaboration GTD – hawkexpress
Marketing Milk – drinksmachine
Marketing Metrics - DrJohnBullas

Social software presentation_hastings

by ALATechSource on Dec 01, 2010

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Social software presentation_hastings — Presentation Transcript