Social software presentation_hastingsPresentation Transcript
Collaborating and Marketing Web 2.0 Style
Collaboration Platforms Web 2.0 Platforms Already known, learning curve is shallow Web accessible Free Ning lessons Inconsistent features Fiddly Don’t spend more time setting up the platform than you will spend working on the project!
Collaboration Platforms Web 2.0 Project Management
Collaboration with Patrons
Collaboration with Patrons Pt. 2 Questions (Facebook “descriptive words about the library, Twitter “how do you use your library) Harvard’s Library Labs - http://chronicle.com/blogs/wiredcampus/library-labs-turn-to-their-patrons-for-project-ideas/27111
Collaboration with patrons Pt. 3 Trolls and complaints Moderate trolls Deal with complaints Policies
Collaboration with Community Organizations Flickr, YouTube, Dropbox – all ways to connect and share content Shared Blogs, Facebook pages, Calendars
Keeping up with the technology
Marketing 2.0 Basics From http://www.infotoday.com/mls/mar07/Fichter.shtml Learn Create a plan Participate Be remarkable Help content travel Be part of the multimedia wave Monitor engagement and learn as you go
Marketing Considerations Targeted content Events to Twitter New Materials to Facebook Etc. Automate for convenience, but don’t lose the personal touch Post non-auto posts occasionally! Be human
Marketing with Social Media RSS Use and manipulate content Filter (Yahoo! Pipes) Twitter Twitterfeed – send RSS from calendar, blog, etc. to Twitter automatically (categories?) FriendFeed Pull RSS from all of your social sites (Twitter, Flickr, etc.) into one interface Make the “badge” available to other orgs Filter if necessary!
Go outside the library box I’m not a marketer – learn from someone who is! Lots of great marketing blogs that don’t deal with libraries Chrisbrogan.com www.toprankblog.com adage.com/power150
Credits Collaboration 2.0 Pic – Cliff Landis Collaboration Cartoon – Hiking Artist.com Collaboration Gen Y – Illinois Springfield Collaboration with Patrons – cindiann Collaboration Project Management – Generationbass.com Collaboration GTD – hawkexpress Marketing Milk – drinksmachine Marketing Metrics - DrJohnBullas