MAKING MOBILE SERVICES     WORK FOR YOUR LIBRARYCody HansonUniversity of MN LibrariesALA TechsourceMarch 9, 2011
Web Architect and UserExperience Analyst at the University of Minnesota        Libraries                        @codyh    ...
AGENDA•   Why mobile, why now? (I hope you like charts)•   What do we mean by mobile?•   The mobile marketplace•   Simple ...
WHY MOBILE?WHY NOW?
“Mobile devices are one year awayfrom transforming education.For the third straight year.”
ALMOST EVERY U.S. ADULT  HAS A MOBILE PHONE
ALMOST EVERY U.S. ADULT(WHO IS GOING TO HAVE A MOBILE PHONE)    HAS A MOBILE PHONE
U.S. adults who have a cell phone                                               18%                               82%Data ...
100%                                                                                                    90%               ...
100%                                                                                 90%           93%                    ...
100%                                                                       87%                             87%            ...
100%                                       90%     88%                                75%                                8...
MANY AMERICANS ALREADY  HAVE SMARTPHONES
Percentage of U.S. Consumers Who Own a Smartphone50%                                                                      ...
Source:asymco.com
Source: FCC
13%   Smartphonesrepresented 13% ofhandsets globally in       2010                                                        ...
SMARTPHONE SALESHAVE ALREADY SURPASSED       PC SALES
Q4 2010      Smartphone manufacturers      shipped 100.9 million units.      PC manufacturers shipped      92.1 million un...
USAGE OF MOBILE DATASERVICES IS EXPLODING
2009            Mobile Data              TrafficData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
2010                     Mobile Data Traffic              2009            Mobile Data              TrafficData source: Cisco...
2010                     Mobile Data Traffic              2009            Mobile Data              Traffic                  ...
13%   Smartphonesrepresented 13% ofhandsets globally in       2010                                                        ...
22%   Smartphonesaccounted for 78%  of mobile data  traffic in 2010                                        78%  Data source...
2009          2010                               80 Data usage per month, in MB                               60          ...
USERS IN KEYDEMOGRAPHICS ALREADY  RELY HEAVILY ON THE    MOBILE INTERNET
April 2009                           May 2010                                    100%                                     ...
April 2009                        May 2010                                    100%Percent who use wireless internet       ...
Laptop & cell              Laptop only                   Cell only                                          100%Percent wh...
100%Percentage who are cell internet users                                         75%                                    ...
Laptop & cell                Laptop only        Cell only                                          100%Percent who are wir...
100%Percent who are cell internet users                                      75%                                          ...
“Within five years, we want to make it possiblefor businesses to put high-speed wireless servicesin reach of virtually ever...
WTF!
WHAT DO WE MEAN BY     “MOBILE”?
Call me on my mobile.
Daughter:   What’s a camera?Mother:     A thing that takes pictures.Daughter:   Oh, you mean a camera phone.Mother:     No...
Daughter:   But how do you call people?Mother:     ...On the phone.            Phones used to do nothing but            ma...
Mother:     Yes. Those are old-school!Daughter:   That school mustve fallen down            a few days ago, Mom. Its a VER...
WHY TODAY’S DEVICES  ARE DIFFERENT
High-resolution screens
Powerful cameras
GPS and location services
Dramatic improvements in battery life
Flexible form factor                   ©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
Software
THE MOBILE MARKETPLACE
Source:asymco.com
MOBILE OPERATING SYSTEMS • iOS • Android • BlackBerry   OS • WebOS • Windows   Phone 7
WebOS
WebOS•   Developed by Palm•   Palm purchased by HP•   Proprietary OS•   Available only on Palm/HP    hardware•   Sold to c...
http://z.umn.edu/chts4
WindowsPhone 7
WINDOWSPHONE 7•   Developed by Microsoft•   Proprietary software, browser•   Limited to phones•   Licensed to hardware man...
BLACKBERRY OS
BLACKBERRY OS•   Developed by Research In Motion•   Proprietary software available only    on RIM hardware•   Devices sold...
I need help.
•   Developed by Google•   Largely open-source•   Freely available or licensed to hardware manufacturers•   Development us...
http://z.umn.edu/chts2
IOS•   Proprietary software and hardware developed by Apple•   iOS hardware sold to carriers and    direct to consumers•  ...
IOS•   160 Million iOS devices sold•   350,000 applications available•   10 billion apps downloaded•   App store available...
http://z.umn.edu/chts1
STRATEGIES
Become a mobile-only library user
What tasks are difficult?What takes extra time?What takes extra steps?What pieces don’t render?Which of your vendors supply...
CONVENE A MOBILE               FOCUS GROUP•   Find staff members or patrons with a variety of mobile devices of    recent ...
ENSUREMOBILE-FRIENDLINESS
AVOID FLY-OUTS AND FLASH
NEVER USE A PDF WHEN   HTML WILL DO.
CODY’S HAM-FISTED       MOBILE STYLE@media screen and (max-width: 600px) {
{	display: none;}
BUILD A MOBILE SITE
Embrace simplicity
KEEP FONTS 15PX OR LARGER MAKE TOUCH TARGETS AT     LEAST48X48PX
Mind your resolution
http://z.umn.edu/chts3
BUILD AN APP (OR DON’T)
APP DEVELOPMENT COSTS                                             Twitterrific                             1,100 hours Obje...
APP DEVELOPMENT                  CHECKLIST•   Do we have something we can sell?•   Should we sell it?•   Does our experien...
PUBLISHERS, PLATFORMS,    AND LIBRARIES
New content
New business model
#hcod
QUESTIONS?•   Ask me about:    •   QR codes              Cody Hanson    •   NFC                   codyhanson@umn.edu      ...
CREDITSOpen Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0“Palm Pre open clo...
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Upcoming SlideShare
Loading in...5
×

Making Mobile Services Work for Your Library by Cody Hanson

1,622

Published on

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,622
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
38
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Making Mobile Services Work for Your Library by Cody Hanson

  1. 1. MAKING MOBILE SERVICES WORK FOR YOUR LIBRARYCody HansonUniversity of MN LibrariesALA TechsourceMarch 9, 2011
  2. 2. Web Architect and UserExperience Analyst at the University of Minnesota Libraries @codyh codyhanson.com
  3. 3. AGENDA• Why mobile, why now? (I hope you like charts)• What do we mean by mobile?• The mobile marketplace• Simple strategies• How mobile will change libraries
  4. 4. WHY MOBILE?WHY NOW?
  5. 5. “Mobile devices are one year awayfrom transforming education.For the third straight year.”
  6. 6. ALMOST EVERY U.S. ADULT HAS A MOBILE PHONE
  7. 7. ALMOST EVERY U.S. ADULT(WHO IS GOING TO HAVE A MOBILE PHONE) HAS A MOBILE PHONE
  8. 8. U.S. adults who have a cell phone 18% 82%Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  9. 9. 100% 90% 86% 75%Percent who have a cell phone 76% 72% 50% 25% 0% Less than High School HS Diploma Some College College+ U.S. adults by education level Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  10. 10. 100% 90% 93% 75% 82%Percent who have a cell phone 71% 50% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  11. 11. 100% 87% 87% 75% 80%Percent who have a cell phone 50% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  12. 12. 100% 90% 88% 75% 82%Percent who have a cell phone 50% 57% 25% 0% 18-29 30-49 50-64 65+ U.S. adults by ageData source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  13. 13. MANY AMERICANS ALREADY HAVE SMARTPHONES
  14. 14. Percentage of U.S. Consumers Who Own a Smartphone50% 42%38% 39% 37% 34% 32% 32%25% 27% 23% 22% 21% 20% 17% 16%13% 15% 0% 10/06 1/07 4/07 7/07 10/07 1/08 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09 Source: FCC
  15. 15. Source:asymco.com
  16. 16. Source: FCC
  17. 17. 13% Smartphonesrepresented 13% ofhandsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  18. 18. SMARTPHONE SALESHAVE ALREADY SURPASSED PC SALES
  19. 19. Q4 2010 Smartphone manufacturers shipped 100.9 million units. PC manufacturers shipped 92.1 million units.Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  20. 20. USAGE OF MOBILE DATASERVICES IS EXPLODING
  21. 21. 2009 Mobile Data TrafficData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  22. 22. 2010 Mobile Data Traffic 2009 Mobile Data TrafficData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  23. 23. 2010 Mobile Data Traffic 2009 Mobile Data Traffic 2000 The InternetData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  24. 24. 13% Smartphonesrepresented 13% ofhandsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  25. 25. 22% Smartphonesaccounted for 78% of mobile data traffic in 2010 78% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  26. 26. 2009 2010 80 Data usage per month, in MB 60 40 20 0 Feature phones SmartphonesMore than 2x increase in data use across phone typesData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  27. 27. USERS IN KEYDEMOGRAPHICS ALREADY RELY HEAVILY ON THE MOBILE INTERNET
  28. 28. April 2009 May 2010 100% 84%Percent who use wireless internet 75% 73% 69% 61% 50% 49% 44% 25% 17% 20% 0% 18-29 30-49 50-64 65+ U.S. adults by age group Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  29. 29. April 2009 May 2010 100%Percent who use wireless internet 75% 80% 72% 67% 63% 50% 53% 55% 46% 35% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  30. 30. Laptop & cell Laptop only Cell only 100%Percent who are wireless internet users 75% 18% 16% 50% 10% 22% 10% 10% 36% 37% 25% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  31. 31. 100%Percentage who are cell internet users 75% 50% 54% 53% 35% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  32. 32. Laptop & cell Laptop only Cell only 100%Percent who are wireless internet users 19% 75% 13% 19% 22% 50% 9% 45% 23% 35% 25% 5% 17% 9% 6% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  33. 33. 100%Percent who are cell internet users 75% 64% 50% 48% 25% 26% 11% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  34. 34. “Within five years, we want to make it possiblefor businesses to put high-speed wireless servicesin reach of virtually every American.” - President Obama Feb. 10, 2011
  35. 35. WTF!
  36. 36. WHAT DO WE MEAN BY “MOBILE”?
  37. 37. Call me on my mobile.
  38. 38. Daughter: What’s a camera?Mother: A thing that takes pictures.Daughter: Oh, you mean a camera phone.Mother: No, just a camera. All it does is take pictures.
  39. 39. Daughter: But how do you call people?Mother: ...On the phone. Phones used to do nothing but make phone calls. Cameras were separate.Daughter: But that was a long time ago.
  40. 40. Mother: Yes. Those are old-school!Daughter: That school mustve fallen down a few days ago, Mom. Its a VERY old school.
  41. 41. WHY TODAY’S DEVICES ARE DIFFERENT
  42. 42. High-resolution screens
  43. 43. Powerful cameras
  44. 44. GPS and location services
  45. 45. Dramatic improvements in battery life
  46. 46. Flexible form factor ©2010 George Kokkinidis
  47. 47. ©2010 George Kokkinidis
  48. 48. ©2010 George Kokkinidis
  49. 49. ©2010 George Kokkinidis
  50. 50. ©2010 George Kokkinidis
  51. 51. Software
  52. 52. THE MOBILE MARKETPLACE
  53. 53. Source:asymco.com
  54. 54. MOBILE OPERATING SYSTEMS • iOS • Android • BlackBerry OS • WebOS • Windows Phone 7
  55. 55. WebOS
  56. 56. WebOS• Developed by Palm• Palm purchased by HP• Proprietary OS• Available only on Palm/HP hardware• Sold to carriers• App development using Web Standards
  57. 57. http://z.umn.edu/chts4
  58. 58. WindowsPhone 7
  59. 59. WINDOWSPHONE 7• Developed by Microsoft• Proprietary software, browser• Limited to phones• Licensed to hardware manufacturers• Devices sold by hardware manufacturers to carriers• Development limited to Windows
  60. 60. BLACKBERRY OS
  61. 61. BLACKBERRY OS• Developed by Research In Motion• Proprietary software available only on RIM hardware• Devices sold to carriers• Entrenched in business• Difficult transition to current-gen browser and touchscreen• Development limited to Windows
  62. 62. I need help.
  63. 63. • Developed by Google• Largely open-source• Freely available or licensed to hardware manufacturers• Development using SDK or App Inventor• Applications distributed through Android Market or other sources
  64. 64. http://z.umn.edu/chts2
  65. 65. IOS• Proprietary software and hardware developed by Apple• iOS hardware sold to carriers and direct to consumers• Development limited to Mac OS• Applications distributed exclusively through App Store
  66. 66. IOS• 160 Million iOS devices sold• 350,000 applications available• 10 billion apps downloaded• App store available in 90 countries
  67. 67. http://z.umn.edu/chts1
  68. 68. STRATEGIES
  69. 69. Become a mobile-only library user
  70. 70. What tasks are difficult?What takes extra time?What takes extra steps?What pieces don’t render?Which of your vendors supplymobile interfaces?What are you able toaccomplish that otherwisewould have required yoube at your desk?
  71. 71. CONVENE A MOBILE FOCUS GROUP• Find staff members or patrons with a variety of mobile devices of recent vintage• OR, install smartphone emulators• Run through a set of basic tasks • Home page load • Contact/hours info discovery • Catalog search
  72. 72. ENSUREMOBILE-FRIENDLINESS
  73. 73. AVOID FLY-OUTS AND FLASH
  74. 74. NEVER USE A PDF WHEN HTML WILL DO.
  75. 75. CODY’S HAM-FISTED MOBILE STYLE@media screen and (max-width: 600px) {
  76. 76. { display: none;}
  77. 77. BUILD A MOBILE SITE
  78. 78. Embrace simplicity
  79. 79. KEEP FONTS 15PX OR LARGER MAKE TOUCH TARGETS AT LEAST48X48PX
  80. 80. Mind your resolution
  81. 81. http://z.umn.edu/chts3
  82. 82. BUILD AN APP (OR DON’T)
  83. 83. APP DEVELOPMENT COSTS Twitterrific 1,100 hours Objective C development 225 hours of design Some existing code Project management Testing + Equipment $250,000 (est.)Data source: http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application/3926493#3926493
  84. 84. APP DEVELOPMENT CHECKLIST• Do we have something we can sell?• Should we sell it?• Does our experience require direct hardware access?• Do we have platform-specific development expertise in-house?• If not, are we willing to spend the resources necessary to develop that expertise or contract for it?
  85. 85. PUBLISHERS, PLATFORMS, AND LIBRARIES
  86. 86. New content
  87. 87. New business model
  88. 88. #hcod
  89. 89. QUESTIONS?• Ask me about: • QR codes Cody Hanson • NFC codyhanson@umn.edu codyhanson.com • Augmented reality @codyh • Mobile video • Amanda Hocking • The mobile context
  90. 90. CREDITSOpen Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0“Palm Pre open close,” “Omnia7 Windows Button”, and Xperia Play imageby abulhussain, used under CC BY 2.0Kindle images by Jon ShakataGaNai Davis, used under CC BY-SA 3.0“Nook” by Andrew Magill, used under CC BY 2.0BlackBerry Pearl image by Abu badali, used under CC BY 2.0Apple Store image by Nick Name, used under CC BY-SA 2.0Apple device family photos by Jon Mountjoy, used under CC BY 2.0Android Robot image by Google, used under CC BY 3.0Android system diagram by Kronox, used under CC BY-SA 3.0“Palm Pre” by James “whatleydude” Whatley, used under CC BY 2.0Android prototype image by Kai Hendry, used under CC BY 2.0N-Gage photo by Jpk, used under CC BY-SA 3.0“Pink PSP” by Eason Hsu, used under CC BY-SA 2.0“iPod Touch” by Niki Odolphie, used under CC BY 2.0Atrix photos by ETC@USC, used under CC BY-SA 2.0“Jon Rubenstein introduces new HP TouchPad” by Robert Scoble, used under CC BY 2.0iPad fingerprint images Copyright George Kokkindis, Design Language NewsAdditional photographs by Cody Hanson, used under CC BY-SA 3.0
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×