Making Mobile Services Work for Your Library by Cody Hanson
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Making Mobile Services Work for Your Library by Cody Hanson Making Mobile Services Work for Your Library by Cody Hanson Presentation Transcript

  • MAKING MOBILE SERVICES WORK FOR YOUR LIBRARYCody HansonUniversity of MN LibrariesALA TechsourceMarch 9, 2011
  • Web Architect and UserExperience Analyst at the University of Minnesota Libraries @codyh codyhanson.com
  • AGENDA• Why mobile, why now? (I hope you like charts)• What do we mean by mobile?• The mobile marketplace• Simple strategies• How mobile will change libraries
  • WHY MOBILE?WHY NOW?
  • “Mobile devices are one year awayfrom transforming education.For the third straight year.”
  • ALMOST EVERY U.S. ADULT HAS A MOBILE PHONE
  • ALMOST EVERY U.S. ADULT(WHO IS GOING TO HAVE A MOBILE PHONE) HAS A MOBILE PHONE
  • U.S. adults who have a cell phone 18% 82%Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 100% 90% 86% 75%Percent who have a cell phone 76% 72% 50% 25% 0% Less than High School HS Diploma Some College College+ U.S. adults by education level Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 100% 90% 93% 75% 82%Percent who have a cell phone 71% 50% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 100% 87% 87% 75% 80%Percent who have a cell phone 50% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 100% 90% 88% 75% 82%Percent who have a cell phone 50% 57% 25% 0% 18-29 30-49 50-64 65+ U.S. adults by ageData source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • MANY AMERICANS ALREADY HAVE SMARTPHONES
  • Percentage of U.S. Consumers Who Own a Smartphone50% 42%38% 39% 37% 34% 32% 32%25% 27% 23% 22% 21% 20% 17% 16%13% 15% 0% 10/06 1/07 4/07 7/07 10/07 1/08 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09 Source: FCC
  • Source:asymco.com
  • Source: FCC
  • 13% Smartphonesrepresented 13% ofhandsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • SMARTPHONE SALESHAVE ALREADY SURPASSED PC SALES
  • Q4 2010 Smartphone manufacturers shipped 100.9 million units. PC manufacturers shipped 92.1 million units.Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  • USAGE OF MOBILE DATASERVICES IS EXPLODING
  • 2009 Mobile Data TrafficData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 2010 Mobile Data Traffic 2009 Mobile Data TrafficData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 2010 Mobile Data Traffic 2009 Mobile Data Traffic 2000 The InternetData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 13% Smartphonesrepresented 13% ofhandsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 22% Smartphonesaccounted for 78% of mobile data traffic in 2010 78% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 2009 2010 80 Data usage per month, in MB 60 40 20 0 Feature phones SmartphonesMore than 2x increase in data use across phone typesData source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • USERS IN KEYDEMOGRAPHICS ALREADY RELY HEAVILY ON THE MOBILE INTERNET
  • April 2009 May 2010 100% 84%Percent who use wireless internet 75% 73% 69% 61% 50% 49% 44% 25% 17% 20% 0% 18-29 30-49 50-64 65+ U.S. adults by age group Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • April 2009 May 2010 100%Percent who use wireless internet 75% 80% 72% 67% 63% 50% 53% 55% 46% 35% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • Laptop & cell Laptop only Cell only 100%Percent who are wireless internet users 75% 18% 16% 50% 10% 22% 10% 10% 36% 37% 25% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 100%Percentage who are cell internet users 75% 50% 54% 53% 35% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • Laptop & cell Laptop only Cell only 100%Percent who are wireless internet users 19% 75% 13% 19% 22% 50% 9% 45% 23% 35% 25% 5% 17% 9% 6% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 100%Percent who are cell internet users 75% 64% 50% 48% 25% 26% 11% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • “Within five years, we want to make it possiblefor businesses to put high-speed wireless servicesin reach of virtually every American.” - President Obama Feb. 10, 2011
  • WTF!
  • WHAT DO WE MEAN BY “MOBILE”?
  • Call me on my mobile.
  • Daughter: What’s a camera?Mother: A thing that takes pictures.Daughter: Oh, you mean a camera phone.Mother: No, just a camera. All it does is take pictures.
  • Daughter: But how do you call people?Mother: ...On the phone. Phones used to do nothing but make phone calls. Cameras were separate.Daughter: But that was a long time ago.
  • Mother: Yes. Those are old-school!Daughter: That school mustve fallen down a few days ago, Mom. Its a VERY old school.
  • WHY TODAY’S DEVICES ARE DIFFERENT
  • High-resolution screens
  • Powerful cameras
  • GPS and location services
  • Dramatic improvements in battery life
  • Flexible form factor ©2010 George Kokkinidis
  • ©2010 George Kokkinidis
  • ©2010 George Kokkinidis
  • ©2010 George Kokkinidis
  • ©2010 George Kokkinidis
  • Software
  • THE MOBILE MARKETPLACE
  • Source:asymco.com
  • MOBILE OPERATING SYSTEMS • iOS • Android • BlackBerry OS • WebOS • Windows Phone 7
  • WebOS
  • WebOS• Developed by Palm• Palm purchased by HP• Proprietary OS• Available only on Palm/HP hardware• Sold to carriers• App development using Web Standards
  • http://z.umn.edu/chts4
  • WindowsPhone 7
  • WINDOWSPHONE 7• Developed by Microsoft• Proprietary software, browser• Limited to phones• Licensed to hardware manufacturers• Devices sold by hardware manufacturers to carriers• Development limited to Windows
  • BLACKBERRY OS
  • BLACKBERRY OS• Developed by Research In Motion• Proprietary software available only on RIM hardware• Devices sold to carriers• Entrenched in business• Difficult transition to current-gen browser and touchscreen• Development limited to Windows
  • I need help.
  • • Developed by Google• Largely open-source• Freely available or licensed to hardware manufacturers• Development using SDK or App Inventor• Applications distributed through Android Market or other sources
  • http://z.umn.edu/chts2
  • IOS• Proprietary software and hardware developed by Apple• iOS hardware sold to carriers and direct to consumers• Development limited to Mac OS• Applications distributed exclusively through App Store
  • IOS• 160 Million iOS devices sold• 350,000 applications available• 10 billion apps downloaded• App store available in 90 countries
  • http://z.umn.edu/chts1
  • STRATEGIES
  • Become a mobile-only library user
  • What tasks are difficult?What takes extra time?What takes extra steps?What pieces don’t render?Which of your vendors supplymobile interfaces?What are you able toaccomplish that otherwisewould have required yoube at your desk?
  • CONVENE A MOBILE FOCUS GROUP• Find staff members or patrons with a variety of mobile devices of recent vintage• OR, install smartphone emulators• Run through a set of basic tasks • Home page load • Contact/hours info discovery • Catalog search
  • ENSUREMOBILE-FRIENDLINESS
  • AVOID FLY-OUTS AND FLASH
  • NEVER USE A PDF WHEN HTML WILL DO.
  • CODY’S HAM-FISTED MOBILE STYLE@media screen and (max-width: 600px) {
  • { display: none;}
  • BUILD A MOBILE SITE
  • Embrace simplicity
  • KEEP FONTS 15PX OR LARGER MAKE TOUCH TARGETS AT LEAST48X48PX
  • Mind your resolution
  • http://z.umn.edu/chts3
  • BUILD AN APP (OR DON’T)
  • APP DEVELOPMENT COSTS Twitterrific 1,100 hours Objective C development 225 hours of design Some existing code Project management Testing + Equipment $250,000 (est.)Data source: http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application/3926493#3926493
  • APP DEVELOPMENT CHECKLIST• Do we have something we can sell?• Should we sell it?• Does our experience require direct hardware access?• Do we have platform-specific development expertise in-house?• If not, are we willing to spend the resources necessary to develop that expertise or contract for it?
  • PUBLISHERS, PLATFORMS, AND LIBRARIES
  • New content
  • New business model
  • #hcod
  • QUESTIONS?• Ask me about: • QR codes Cody Hanson • NFC codyhanson@umn.edu codyhanson.com • Augmented reality @codyh • Mobile video • Amanda Hocking • The mobile context
  • CREDITSOpen Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0“Palm Pre open close,” “Omnia7 Windows Button”, and Xperia Play imageby abulhussain, used under CC BY 2.0Kindle images by Jon ShakataGaNai Davis, used under CC BY-SA 3.0“Nook” by Andrew Magill, used under CC BY 2.0BlackBerry Pearl image by Abu badali, used under CC BY 2.0Apple Store image by Nick Name, used under CC BY-SA 2.0Apple device family photos by Jon Mountjoy, used under CC BY 2.0Android Robot image by Google, used under CC BY 3.0Android system diagram by Kronox, used under CC BY-SA 3.0“Palm Pre” by James “whatleydude” Whatley, used under CC BY 2.0Android prototype image by Kai Hendry, used under CC BY 2.0N-Gage photo by Jpk, used under CC BY-SA 3.0“Pink PSP” by Eason Hsu, used under CC BY-SA 2.0“iPod Touch” by Niki Odolphie, used under CC BY 2.0Atrix photos by ETC@USC, used under CC BY-SA 2.0“Jon Rubenstein introduces new HP TouchPad” by Robert Scoble, used under CC BY 2.0iPad fingerprint images Copyright George Kokkindis, Design Language NewsAdditional photographs by Cody Hanson, used under CC BY-SA 3.0