How to Run Great Training Webinars for Librarians

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  • 1. Welcome toHow to Run GreatTraining Webinarsfor LibrariansWith Dan FreemanWednesday, June 12, 2013www.alatechsource.org
  • 2. Use the Chat Space to askthe presenter questionsand discuss with yourfellow attendees.Chat SpaceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 3. Private Chat User“Webinar Support”.Click on the “Send to”Pulldown Window, selectuser Webinar Support.For HelpHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 4. • Short session in the middle, longer session at theend, type questions into the chat whenever youhave them.• Depending on how many questions we have, wemay not be able to answer all of them.• Note: Make sure your chat is set to “Send to: Allparticipants” when you ask a question.Q and A SessionsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 5. Audio Broadcast(Streaming Through Your Computer Speakers)Two Options for AudioCalling in and listening via phone(Note: This is a Toll Number)How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 6. In Order to Disconnect the AudioBroadcast, you must hit the “Stop” Button.DisconnectingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 7. To call in, click the phone icon abovethe chat space.Calling inHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 8. If you are having audio problems,you can reconnect by clicking“Communicate” at the top of yourscreen and selecting either“Join Audio Broadcast” or“Teleconference>Join Teleconference”.Audio ProblemsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 9. Hear an echo?If you are listening to the Audio Broadcast andyou hear an echo, make sure you do not havetwo broadcasts running simultaneously. If youdo, close one.Audio quality decreases?If your audio quality decreases, you can trystopping the broadcast and reconnecting byclicking “Communicate>Join Audio Broadcast”.TroubleshootingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 10. • You’ll receive an e-mail within 24 hours of each sessiongiving you access to full archive, which is an audio/videorendering of the event• If you want your own copy of the slides, we’ll post themto slideshare. The URL will be in the follow-up e-mail.Materials and Archivefor Today’s EventHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 11. Save 10%!Go to the ALA Store:www.alastore.ala.orgEnter Coupon Code:HTTL13Special Offer:Handy Tech Tools for LibraryOutreachHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 12. • Online Learning Manager, ALAEditions/ALA TechSource• Produced and facilitated hundreds ofwebinars• Holds an M.S. in Library and InformationScienceDan Freemandfreeman@ala.orgHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 13. Poll:What is your level of experience with webinars?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• I have been a webinar instructor/facilitator.• I have attended webinars.• My institution does webinars, but I’ve neverattended.• This is my first webinar.
  • 14. Defining a WebinarHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Mirriam-Webster: “a live online educationalpresentation during which participatingviewers can submit questions andcomments”• Interactivity not limited to Q & A• Purpose not limited to education• Though events always occur live, recordingcan be equally important
  • 15. Why WebinarsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Webinars are convenient:• Distance no longer a factor inscheduling• No travel time required=easier tosqueeze into tight schedules• Those who like to be quiet in meetingscan do so without the fear of lookingbad• Ability to record event; make it availablelater
  • 16. Why WebinarsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Webinars are affordable*:• Cost of travel eliminated• Many low-cost platforms; some freeplatforms• No printing, no paper• You can speak to a big group withoutthe need for a big room and theequipment it requires*If your goals are more ambitious, cost can go up….we’ll get to thatsoon.
  • 17. Webinars vs. In-Person Events:What do You Think?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013•Better? Worse?•Different? How?•Pros? Cons?
  • 18. Webinars vs. In-Person EventsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The Key Difference: They arent thatdifferent.• The advantages anddisadvantages of each areminor and cancel each otherout• The disadvantages all have anadvantagous flip-side.• Bottom Line: If you are comfortablein a webinar format, you can teachand learn just as effectively as youcan in person.
  • 19. Webinar Cons…and ProsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Con: You aren’t staring out at the sea offaces, so you don’t really know how engagedyour audience is• Pro: Less pressure• Con: There is a camraderie factor with in-person sessions that doesn’t exist online• Pro: People are there for the statedpurpose only; no side chat, fewerdistractions, more focus
  • 20. Webinar Cons…and ProsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Con: People are not as engaged with yourmaterial because they don’t have physicaldocuments with them.• Pro: That isn’t really true.• Con: Some people are more comfortablethan others with the online format.• Pro: For those people, there is anadditional layer of learning going on andthey are likely to leave morecomfortable than they came.
  • 21. How to Choose aPlatform…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 22. What do you want to accomplishwith your webinars?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Just hold meetings?• Teach to small groups?• Teach to large groups?• Hold events for your staff or consortialmembers?• Hold community-wide events?• Start small with plans to expand intosomething bigger?
  • 23. You cannot choose a platform before you have aclear idea of what you want to accomplish.How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Hold meetings, have focus groups, talk to everyone you cantalk to…• Make sure all interested parties have all bought into:• Size• Scope• Purpose• Ambition• Budget• PUT IT IN WRITING!!
  • 24. A Side Note…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• A lot of this stuff sounds obvious, but pleasedon’t discount it.• Running a webinar includes lots of small butcrucial steps• Check out The Checklist Manifesto by AtulGawande.
  • 25. How to Pick a Great PlatformHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 26. Step 1: What features are essential to you?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Capacity (more on this in a moment)• Video with webcams neccesary?• Is VoIP with headsets good enough, or do youneed for people to be able to call-in?• Is it important to be able to load documentsin multiple formats (PDF, PPT, MS Word, etc)?• Related: Do you need to impress theaudience?
  • 27. Be sure to consider which features youwant, but do not need.How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 28. Step 2: Determine whether free is an optionHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• How big is your audience?• If your audience is small enough for freeplatforms, how likely is it to outgrow thatplatform?• Do the free platforms have the features youneed?• How important is technical reliability?
  • 29. How much do you need to impress youraudience?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• How big is your audience?• Who are the people in your audience?• How formal is your presentation?• What’s the purpose?• Teaching?• Trying to justify funding?• Just a meeting
  • 30. Consider a free-trialHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• GoToMeeting• Instant Presenter• ON24• Adobe Connect
  • 31. Things to remember about free productsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Technical support is minimal at best, probably nonexistent.• You might not have access to your recording…make sure to find outin advance.• If a for-profit company distributes a free product, the free product isthe lowest priority in terms of resources, bandwidth, etc.• Free products are subject to disappear or completely change theirinterface without any notice• This makes practice sessions even more important!• You and your audience might be subject to promotions when usingfree products—examine whether or not this is the case before usingthem and weigh whether or not it matters.• But most importantly…
  • 32. Free products are a really good deal! If youcan use them, you should!How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• There are a lot of free products that arereally good!• If you are getting started with webinars andyou aren’t sure where your webinar programis going, minimal commitment• Obvious benefit to your budget• You will look very smart to your boss or yourboard or whoever you are trying to impress• If you are trying to justify funding, using afree product underscores the worthiness ofyour funding; shows you are anything but afrivolous spender
  • 33. Exploring a couple of freeproducts:This is not an exhaustive list.How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 34. Google Plus HangoutsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Pros:• Cutting edge; has tons of bells andwhistles, interface really impressive• Technical reliability very solid for a freeproduct; backed by Google’s power• Has pretty much every feature you canimagine: Video, ScreenSharing, Chat, Ability to share YouTubevideos live
  • 35. Google Plus HangoutsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Cons:• Always a work in progress so theinterface and features changeconstantly• So many bells and whistles that there isa bit of a learning curve, and all usersmust have the same basic knowledge touse…bad for low-tech users.• You must join Google+ to use.
  • 36. Google Plus HangoutsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The Hangouts-On-Air Feature• Broadcast your hangout live on the webso anyone can see• It appears like a YouTube video, you canjust embed it in your webpage• It gets instantly recorded and stored onYouTube.• Check out American Libraries Live
  • 37. Google Plus HangoutsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Bottom-line:• Really good for small conferences• Really good for webcasts• Don’t use it if you need to assemble ahuge group• If you are using to impresssomeone, make sure you have a reallygood handle on the technology• Hangouts On-Air a really cool andunique tool with incredible potential
  • 38. AnymeetingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Fee-based service that includes an ad-supported, free service.• Ads appear during meeting itself, onregistration form, etc.
  • 39. AnymeetingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Pros:• Gives you pretty much all the featuresyou would want in a premium product• Free product is truly an unlimited freeproduct…not a free trial or severelylimited version of the paid product• They make their use and placement ofads very clear• Allows up to 200 people in free events
  • 40. AnymeetingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Cons:• Any way you slice it, the ads are adistraction.• You don’t get your recordings with thefree verson.
  • 41. AnymeetingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Bottom-Line:• A very impressive free product.• HUGE capacity for a free product• Great set of features
  • 42. Step 3: If free isn’t an option, start exploringfee-based productsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Start by asking how much you want to spendand how much your willing to commit• Think about price in terms ofcapacity, because that’s the first thing that’llbecome a deal-breaker• Explore what’s out there; don’t limit yourselfto the big names.• Wikiepedia has a great resource for features:http://en.wikipedia.org/wiki/Comparison_of_web_conferencing_software
  • 43. How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 44. Contact the Company Schedule a Sales PitchHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The sales pitch will allow you to see theproduct in action.• The sales pitch will allow you to askquestions of the company reps.• The sales pitch will give you the experienceof being a webinar attendee—it’s greatpractice!
  • 45. The Sales Pitch is Extremely ImportantHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• It will probably be a pain to get everyone toagree on timing, but it is well worth it.• It’s more than due dilligence; it’s a neccesarycomponent of buying a product.• It gives you the opportunity to get multiplesets of eyes on the platforms.• Equivalent of a test drive.
  • 46. After the Sales Pitch…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Get all stakeholders together for a debriefing• Think of it like a focus group• (If applicable): Put it to a vote.• No consensus? Get more sales pitches;considering bringing in outside voices.• Patrons Involved with the Library• Faculty• IT Staff• Don’t rush it! You can get more sales pitches.
  • 47. Once You’ve Made Your Decision…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Start training; get as many staff members involved as possible• You can’t have too many staff members trained to run a webinar• Use the documentation and training provided by the platform—it’sprobably really good!• Run as many mock sessions as you possibly can• If you can, run short mock sessions and run them frequently
  • 48. The Mock SessionHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• As you begin to experiment with your newplatform, the picture of your ideal sessionwill emerge• Document that and recreate it• Get as many people involved in the mocksessions as you can• Have people participate in all roles—presenter, attendee, host, etc.
  • 49. Practice, Practice, PracticeHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The technical aspect of running a webinar is always going to be a series ofmany small steps.• It’s not likely that any of these steps are going to be a huge challenge, butthere are going to be a lot of them and they will all be essential.• You need to be able to complete these steps without thinking about it soyou can focus on your content, not the technical steps.• Before you actually do a live session, you should practice enough that youcan launch and prepare the session without looking at a cheat sheet. Thatbeing said…
  • 50. Make Cheat Sheets!How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Having documentation is absolutely essential:• It gives you a checklist of everything youneed to do to launch so you can thinkabout it less• It is a training tool so you can ensure thatothers will be able to run an events• If there’s some emergency and anuntrained person must run the event, theshow can still go on
  • 51. Take Note of the Pre-Event FeaturesHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Registration Page• Registration form—what information do you want to collect?• Reminder/Confirmation E-mails? Write a template.• Register as an attendee to get the experience.
  • 52. Take Note of the Post-Event FeaturesHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Easy to ignore but important• Does the platform give you the ability to send a follow-up email• Write a template for you follow-up e-mail?• Is there a survey tool? If not, create an account at SurveyMonkey
  • 53. Building Good DocumentationHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Create the documentation with the personwho has no experience in mind• Use checklist format• Use screenshots when possible.
  • 54. Running the Event: 1 Person or 2?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The ideal way to do it: 1 Presenter, 1“Producer”• Producer is responsible for technical aspects:• Launching event; ensuring all settingsare correct• Handling audience techinical questions• Troubleshooting
  • 55. Develop a Plan for Tech ProblemsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• You need two types of tech problem plans:• A plan for the common problemsindividual attendees may experience• It may take some time to figure outwhat these are• A plan for a major disaster
  • 56. Develop a Plan for End-User ProblemsHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• It might take some time before you can figure out what the most commonproblems are going to be, but you can get a good grip on that by running lotsof practice sessions.• Write a script(s) that you can paste into chat. Here’s one of ours:• Sorry you are having a problem with your audio. Im assuming you are listening via the audiobroadcast. If youre audio got interrupted, wait 10-15 seconds, and it should come back.• Be prepared to deal with people who are angry/stressed/panicky• The best approach is a customer service approach, even though the peopleattending probably aren’t customers.
  • 57. Develop a Plan for the DisasterHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Disasters can take a lot of forms, but thebottom line is that we’re talking about asitutation where your event gets severelydisrupted or terminated.• The first step in building a disaster plan isaccepting the possibility that this couldhappen.• You can mimimize the possibilty, but noteliminate it.
  • 58. Develop a Plan for the DisasterHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Before deciding what you will do, examinewhat you can do:• Does your platform give you a way to gatherthe e-mail addresses of all participants? Ifso, get that together as part of yourpreparation.• If the event “dies”, can you quickly relaunch?• Given the size of your group and significanceof your event, what’s the possibilty ofrescheduling?
  • 59. Develop a Plan for the DisasterHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Develop template e-mails to send toparticipants:• We just crashed; please re-join• We will need to reschedule• Keep in mind that people are generally prettyunderstanding when these technicalproblems occur.
  • 60. Questions?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 61. Delivering an Awesome PresentationHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Our scope today is webinars for librarians• In your follow-up e-mail, you’ll get accessto Maurice Coleman’s webinar onpresentations (more general).
  • 62. How Long Should Your Presentation Be?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Ideal length of a webinar: 60-90 Minutes• Not enough time to cover everything? Breakit into multiple sessions rather than stuffingit all into one long session.• Warning: If you make your session longerthan 90 minutes, people will disengage!
  • 63. Start with a quick technical introHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Spend 1-2 minutes going over the interface• Outline the most common technicalproblems; how to troubleshoot and who toask for help• Include info on how to participate viachat…not as obvious to some as to others.• Explain the benefits of the webinar format(recording, chat, Q and A, etc…)
  • 64. Get Right to the “Meat” of Your TopicHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Avoid long preambles; introduce yourself andyour topic, then dive right in• This illustrates a key difference between in-person and online presentations—there isless socialization, people are there to getdown to business• Because you have less ability to charmpeople than you do in person, you wantthem to get their “money’s” worth
  • 65. Engaging a Webinar AudienceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Your ability to know that the audience isengaged is different from what it is in-person.• Best strategy: assume they are engaged andproceed accordingly.• Keep in mind that every audience has its ownpersonality and the chat space is notneccesarily an indicator of people’sengagement.
  • 66. Engaging a Webinar AudienceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Get your audience involved from the start—that means before the event even begins:• Pre-event surveys/readings polls• Opening the event with a poll or anopen-ended question• Using the “warm-up” time to encourageattendees to chat amonst themselves.
  • 67. Engaging a Webinar AudienceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Always ask your audience about their level ofexperience with your subject matter.• This will get them talking, since they arethere to learn about this topicregardless of experience• You need to know where they arecoming from; even tiny snippets of infoare valuable.
  • 68. Remember that You’re Talking to a Library AudienceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Use library-specific language andanecdotes, even if your training is aboutsomething that isn’t library related.• Encourage the group to talk about their jobs.Ask them where they work. What type oflibrary?• Talk about your own library experience (as itrelates to the topic) as much as possible
  • 69. Build Interactivity Exercises and Tools into Your EventHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Polls• Exercises• Open-ended Questions
  • 70. Avoid SilenceHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Talk while people are engaging in an exerciseor filling out a poll• Don’t wait until everyone has submittedtheir answers to comment; start right away
  • 71. Always do Q and AHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Ideally, add a break for Q and A in the middleof your event• Make sure you have a strategy for handlingquestions beforehand (producer or noproducer)• Keep an eye on the clock
  • 72. The Visual Component of Your PresentationHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The visual component of a webinar isusually a slide deck• This is much more important in awebinar than an in-personpresentation• Without slides, it’s just a voice
  • 73. Building Your SlidesHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• You don’t need design sense and you don’tneed artistic ability.• Base your slides on your outline• Include images to keep it interesting (moreon this in a moment)
  • 74. Building Your SlidesHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• While most webinar platforms willrecognize PDFs and Word Docs, it’sbest to work in PowerPoint because:• PowerPoint is universal (more orless)• It’s easy to export to otherformats from PowerPoint• Stick with “common” fonts
  • 75. How Many Slides?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• The number of slides you use will varyheavily depending on your presentation style• A general guidelines is one slide per 90seconds, but your results may vary!• Think of your slides from an attendeeperspective—do you have enough to keep itinteresting?• Using charts and graphs? Slow down!
  • 76. Images on Your SlidesHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Don’t go too text heavy—useimages, even if its just ClipArt• There are TONS of sources of freeimages on the web:• Wikimedia Commons• FlickR (check CC license)• OpenClipArt.com• You don’t need to spend a ton of timeworrying about relevance, colors, etc.
  • 77. Using Screen SharingHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Use it; don’t abuse it• Great tool for demo’ingsoftware, websites• Not a great tool for sharing yourslides• Mind the lag!
  • 78. ALWAYS do a Run-ThroughHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Too short? Not a big deal?• Too long? Cut the fat!• Cut your intro, cut your preamble, cutaudience interaction activities (but not all ofthem)
  • 79. Assessing Your EventHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Simple, easy and very helpful• Most platforms have built-in tools• Many free tools available; I recommendSurvey Monkey• Include a survey in your follow-up e-mail
  • 80. Assessing Your EventHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Multiple choice questions:• How useful was this event?• How effective was the instructor• Open-Ended Questions:• How could this event have been better?• Were there areas not covered that youfelt should have been?
  • 81. Assessing Your EventHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Don’t take it personally! Remember, peopleare anonymous, so they might be mean!• Filter out the meanness and focus on theactual substance behind it.• If you are really sensitive, have a colleaguestudy the survey results and convey them toyou, but…• Whatever you do, don’t ignore the survey!
  • 82. Putting the Assessment Into ActionHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• When you view the survey results, try to jotdown immediate notes about how you cantranslate them into actual change in yourpresentation• Keep your notes with you when working onrevisions or a new presentation
  • 83. Closing Thoughts…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Always wrap up with some closing thoughts• They don’t need to be profound; just avoidthe sudden ending
  • 84. My Closing Thoughts…How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013• Webinars are here to stay; the technologywill change.• The ability to run a webinar is a marketableskill that will only grow more important• You can teach/learn just as effectively onlineas you can in person
  • 85. Questions?How to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013
  • 86. • Contact me anytime with questions,comments, etc.Dan Freemandfreeman@ala.orgHow to Run Great Training Webinars | Dan Freeman www.alatechsource.orgWednesday, June 12, 2013