Patient Counselling. Definition of patient counseling; steps involved in pati...
Handy Tech Tools for Library Outreach
1. Handy Tech Tools for
Library Outreach
Sarah Ludwig
ALA TechSource Workshop
June 19, 2013
2. The Plan
• Who I am
• Who you are
• What we'll be talking about
o Keys to using social media in libraries
o Freshening up the standbys
o New(er) tools
o Choosing the right tool for your audience
• Time for questions
5. Key Goals
• Currency
o Connect patrons with ideas and services that are
important to them right now.
• Relevance
o Information connects with your library, your users,
and your community.
• Authenticity
o Don't update just to update. Share when you feel like
sharing.
• Frequency
o Find the right balance.
• Cross-pollinate
o Bring users into multiple platforms.
8. RTing others' mentions of the
library, drawing users to other
media platforms
highlighting the collection,
services, and connecting users
to community resources
31. Questions to ask about your users
• What are our users already doing online?
o Ask them
o Search for your library on different social media sites
• Do our users have mobile devices?
• How tech-savvy are our users?
• What do our users care about when it comes to their
library and their community?
• What do our users want to learn about, either broadly or
as it relates to the library?
32. Questions to ask about your library
and staff
• What privacy issues do we need to think about?
• Who on staff is comfortable using social media?
• How much time can we devote to using tech tools?
• Are there any outreach strategies we use now that can
be replaced or supplemented with technology?
• When can staff update social media?
• Does our staff have the resources to use social media?
• What library services do our users not know enough
about?
• What are the most popular library services we offer?
33. Advice
• Look at your entire staff to find the right people for the
job. Don't make any assumptions based on age,
position, etc.
• Staff can share responsibilities.
• Don't overwhelm yourself or try the scattershot
approach. Focus on one or two tools at a time, and
integrate them.
• Choose one user group to focus on at a time. Teens
may be your first instinct, but they might not be the best
place to start (teens are fickle and wary of adults in their
space)