The Plan• Who I am• Who you are• What well be talking abouto Keys to using social media in librarieso Freshening up the standbyso New(er) toolso Choosing the right tool for your audience• Time for questions
Key Goals• Currencyo Connect patrons with ideas and services that areimportant to them right now.• Relevanceo Information connects with your library, your users,and your community.• Authenticityo Dont update just to update. Share when you feel likesharing.• Frequencyo Find the right balance.• Cross-pollinateo Bring users into multiple platforms.
Questions to ask about your users• What are our users already doing online?o Ask themo Search for your library on different social media sites• Do our users have mobile devices?• How tech-savvy are our users?• What do our users care about when it comes to theirlibrary and their community?• What do our users want to learn about, either broadly oras it relates to the library?
Questions to ask about your libraryand staff• What privacy issues do we need to think about?• Who on staff is comfortable using social media?• How much time can we devote to using tech tools?• Are there any outreach strategies we use now that canbe replaced or supplemented with technology?• When can staff update social media?• Does our staff have the resources to use social media?• What library services do our users not know enoughabout?• What are the most popular library services we offer?
Advice• Look at your entire staff to find the right people for thejob. Dont make any assumptions based on age,position, etc.• Staff can share responsibilities.• Dont overwhelm yourself or try the scattershotapproach. Focus on one or two tools at a time, andintegrate them.• Choose one user group to focus on at a time. Teensmay be your first instinct, but they might not be the bestplace to start (teens are fickle and wary of adults in theirspace)