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Handy Tech Tools for
Library Outreach
Sarah Ludwig
ALA TechSource Workshop
June 19, 2013
The Plan
• Who I am
• Who you are
• What we'll be talking about
o Keys to using social media in libraries
o Freshening up the standbys
o New(er) tools
o Choosing the right tool for your audience
• Time for questions
Quick question
What's your social media standby?
Why We Use these Tools
source
Key Goals
• Currency
o Connect patrons with ideas and services that are
important to them right now.
• Relevance
o Information connects with your library, your users,
and your community.
• Authenticity
o Don't update just to update. Share when you feel like
sharing.
• Frequency
o Find the right balance.
• Cross-pollinate
o Bring users into multiple platforms.
Social Media Standbys
Twitter promoting fun activities
that have happened and
that are to come
RTing others' mentions of the
library, drawing users to other
media platforms
highlighting the collection,
services, and connecting users
to community resources
Facebook
sharing resources
and services
drawing users to other
media, highlighting
acquisitions
relevant to community,
highlights services
informational, offers
convenient services
Pinterest
highlighting
materials
highlighting
events
highlighting digital resources
Instagram Invites users into the library, no matter where they
are.
Handy Tech Tools for Library Outreach
Questions so far?
New(er) Tools
And not just social media, either...
Remind101
Tumblr
highly visual, light-hearted
access to books and
library-related media
Handy Tech Tools for Library Outreach
Scoop.it
curate digital resources,
show your expertise
Smore
promote your library
with slick templates
Handy Tech Tools for Library Outreach
Weebly
make professional, interactive
websites with a drag-and-drop back
end
mutiple elements, have multiple editors, multiple templates
Branch
generate online discussions
Storify
curate information from
social media and
digital news sources
Vine
Choosing the Right Tool
for your Audience
Questions to ask about your users
• What are our users already doing online?
o Ask them
o Search for your library on different social media sites
• Do our users have mobile devices?
• How tech-savvy are our users?
• What do our users care about when it comes to their
library and their community?
• What do our users want to learn about, either broadly or
as it relates to the library?
Questions to ask about your library
and staff
• What privacy issues do we need to think about?
• Who on staff is comfortable using social media?
• How much time can we devote to using tech tools?
• Are there any outreach strategies we use now that can
be replaced or supplemented with technology?
• When can staff update social media?
• Does our staff have the resources to use social media?
• What library services do our users not know enough
about?
• What are the most popular library services we offer?
Advice
• Look at your entire staff to find the right people for the
job. Don't make any assumptions based on age,
position, etc.
• Staff can share responsibilities.
• Don't overwhelm yourself or try the scattershot
approach. Focus on one or two tools at a time, and
integrate them.
• Choose one user group to focus on at a time. Teens
may be your first instinct, but they might not be the best
place to start (teens are fickle and wary of adults in their
space)
Questions?
Thank you!
contact me anytime:
sarah.ludwig@gmail.com
sarahludwig.wordpress.com
@sarah_ludwig

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