Serving the DIY Patron
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Serving the DIY Patron

on

  • 1,380 views

 

Statistics

Views

Total Views
1,380
Views on SlideShare
1,218
Embed Views
162

Actions

Likes
1
Downloads
9
Comments
0

3 Embeds 162

http://www.scoop.it 160
https://twitter.com 1
https://www.rebelmouse.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Serving the DIY Patron Presentation Transcript

  • 1. May 16, 2013Serving the DIY Patron: LibraryInstruction at the Point of NeedMeredith Farkas, Portland State UniversityTuesday, May 7, 13
  • 2. What is DIY?✤ Self-sufficiency✤ Personalization/customization✤ Frugality/rejection of consumerism✤ Developing skills for creation, reconnection with hands-on activities✤ A rejection of the mediated/expert model✤ Doing things outside of traditional hierarchies/boundaries✤ Satisfaction from building things yourselfTuesday, May 7, 13
  • 3. Tuesday, May 7, 13
  • 4. Tuesday, May 7, 13
  • 5. http://www.flickr.com/photos/g7ahn/8369950576/Tuesday, May 7, 13
  • 6. http://www.flickr.com/photos/seven_resist/5428142486/Tuesday, May 7, 13
  • 7. http://www.flickr.com/photos/pzed/4279771767/Tuesday, May 7, 13
  • 8. http://www.flickr.com/photos/joshb/99851205/Tuesday, May 7, 13
  • 9. http://www.flickr.com/photos/taedc/8670412388/Tuesday, May 7, 13
  • 10. Tuesday, May 7, 13
  • 11. Tuesday, May 7, 13
  • 12. http://www.flickr.com/photos/asieo/3109001969/Tuesday, May 7, 13
  • 13. Tuesday, May 7, 13
  • 14. http://www.flickr.com/photos/spcummings/2087666493/Tuesday, May 7, 13
  • 15. Tuesday, May 7, 13
  • 16. Tuesday, May 7, 13
  • 17. http://www.flickr.com/photos/shifted/8555568803/Tuesday, May 7, 13
  • 18. http://www.flickr.com/photos/juggernautco/6084899576/Tuesday, May 7, 13
  • 19. The DIY generation✤ Respect for locally-made, hand-made✤ Desire for more control, personalization (hacker ethos)✤ Grassroots politics, leaderless movements (Occupy, Wikileaks)✤ Growth in communities for the “expert amateur” to make things✤ Why be DIY? (Kuznetsov & Paulos, “Rise of the Expert Amateur: DIYProjects, Communities, and Cultures.” NordiCHI, 2010)✤ “Express myself/be creative” (97%)✤ “Learn new skills” (91%)✤ “Solve problems/challenge myself” (88%)Tuesday, May 7, 13
  • 20. Do people like this seek out helpfrom experts?Tuesday, May 7, 13
  • 21. Help-seeking in libraries: a history✤ Then✤ Closed stacks✤ Mediated searching✤ Information scarcity✤ Now✤ Open stacks✤ Search tools designed for the end-user✤ Self-checkout, patron-driven acquisitions, unmediated ILL, etc.Tuesday, May 7, 13
  • 22. At the same time...http://www.flickr.com/photos/intersectionconsulting/7537238368/Tuesday, May 7, 13
  • 23. Plus, most millennials thinkthey’re research...http://www.flickr.com/photos/osakajock/121838967/Tuesday, May 7, 13
  • 24. Tuesday, May 7, 13
  • 25. Information = AbundantTime = ScarceAttention = scarce____________________Do the traditional models stillwork when information isn’tscarce?Tuesday, May 7, 13
  • 26. What has this meant forreference?Tuesday, May 7, 13
  • 27. Reference usage has declined✤ “According to Association of Research Library (ARL)statistics, the number of reference transactionstaking place in ARL libraries has declined bymore than half since 1995. Control that statistic forenrollment and the decline is greater: in 1995, ARL librariesprovided an average of 10.1 reference transactions perstudent FTE; in 2009 the number was 3.6, a decline ofover 60%.”Anderson, Rick. (2011). “The Crisis in Research Librarianship” Journal ofAcademic Librarianship, 37(4).Tuesday, May 7, 13
  • 28. Reference transactions in U.S.academic libraries Source: NCES0750,0001,500,0002,250,0003,000,0001996 1998 2000 2002 2004 2006 2008Reference TransactionsTuesday, May 7, 13
  • 29. Reference transactions in publiclibraries Source: NCES00.3750.751.1251.51996 1998 2000 2002 2004 2006 2008Reference Transactions per capitaTuesday, May 7, 13
  • 30. Reference transactions in CApublic libraries Source: NCES00.350.71.051.41996 1998 2000 2002 2004 2006 2008Reference Transactions per capitaTuesday, May 7, 13
  • 31. Why would they ask us?✤ College students overwhelmingly (83%) begin theirinformation searches using search engines, though at lowerrates than in 2005 (92%). As in 2005, no student surveyedstarted on the library Web site. College students feel that searchengines trump libraries for speed, convenience, reliability and ease of use.Libraries trump search engines for trustworthiness and accuracy.Substantially more students in 2010 (43%) indicatedthat information from library sources is moretrustworthy than from search engines (31% in 2005).✤ Source: OCLC Perceptions of Libraries 2010 studyTuesday, May 7, 13
  • 32. And yet✤ Source: OCLC Perceptions of Libraries 2010 studyTuesday, May 7, 13
  • 33. The DIY patron✤ Wants to figure it out themselves✤ Is accustomed to using Google and other web services✤ Is accustomed to using quick help sites like WikiAnswers, Yahoo!Answers, etc.✤ Wants things to be intuitive✤ Looks for pointers about how things workTuesday, May 7, 13
  • 34. Other reasons they might not askfor help✤ Library anxiety✤ Low academic self-efficacy - asking for help means admitting theylack ability.✤ Gender - girls “lose their voice” during adolescence✤ Lack of understanding of the role of the librarian (marketingproblem?)Tuesday, May 7, 13
  • 35. “We desperately need to invest serious thoughtand effort into ways that we will not only provideaccess to information, but also maintain theconnections between the wired user and theinformation expert to demonstrate that the addedvalue that we provide users in this information-saturated environment is far greater than themere convenience of ‘getting it all online.’”Brette Barclay Barron, “Distant and Distributed Learners Are Two Sides ofthe Same Coin,” Computers in Libraries 22 (Jan. 2002): 24–28.Tuesday, May 7, 13
  • 36. The answer then for referenceinstruction✤ Disintermediate whenever possible✤ Develop instructional content that mimics answer services on theweb like Yahoo! Answers (small, specific bits of content)✤ Make that content available and easily findable at their points ofneed 24/7✤ For academic/K12 librarians: Embed instructional content into thefabric of classesTuesday, May 7, 13
  • 37. Online learning objectsTuesday, May 7, 13
  • 38. LEARNINGOBJECTSINSTRUCTION REFERENCETuesday, May 7, 13
  • 39. LEARNINGOBJECTSINSTRUCTION REFERENCETuesday, May 7, 13
  • 40. INSTRUCTION REFERENCELEARNINGOBJECTS TOSUPPORT ACOURSELEARNINGOBJECTS FORPOINT OFNEEDINSTRUCTIONTuesday, May 7, 13
  • 41. These are two different thingsTuesday, May 7, 13
  • 42. Do students come looking forthis?Tuesday, May 7, 13
  • 43. Or this?Tuesday, May 7, 13
  • 44. Tuesday, May 7, 13
  • 45. Tuesday, May 7, 13
  • 46. Tuesday, May 7, 13
  • 47. Tuesday, May 7, 13
  • 48. So what about these?✤ Great when assigned✤ Useless when not part of a classTuesday, May 7, 13
  • 49. Focused on specific needsTuesday, May 7, 13
  • 50. Discovering needs✤ Reference transactions✤ Web statistics✤ Usability testing✤ Ethnographic researchTuesday, May 7, 13
  • 51. Reference transactions✤ Collect questions asked at the desk✤ Reference stats✤ Virtual reference transcripts✤ Don’t collect? Talk to colleagues who frequently work the referencedesk✤ Or sample!Tuesday, May 7, 13
  • 52. Web analytics✤ What pages do they visit the most?✤ What databases do they visit the most?✤ Where do patrons get frustrated and leave?✤ Where do they spend a lot of time that doesn’t make sense?✤ Time on site✤ Bounce rateTuesday, May 7, 13
  • 53. Usability testing✤ Giving patrons tasks and watch them use your website to completethem✤ Watch students do authentic research✤ Always surprisingTuesday, May 7, 13
  • 54. Ethnographic research✤ Observing students using the library✤ Focus groups and individual interviews✤ Photo diary studies✤ Research journals✤ Research narrativesTuesday, May 7, 13
  • 55. Models that support DIY patronsTuesday, May 7, 13
  • 56. Tuesday, May 7, 13
  • 57. Tuesday, May 7, 13
  • 58. Tuesday, May 7, 13
  • 59. Tuesday, May 7, 13
  • 60. Library DIY @ Portland State✤ Reference librarian in a box✤ Small pieces of instructional content✤ Based on questions we get at the reference desk✤ Each one answers just one question✤ If in-depth help needed, link out✤ Information architecture gets students to just the info they’re lookingforTuesday, May 7, 13
  • 61. Tuesday, May 7, 13
  • 62. Tuesday, May 7, 13
  • 63. Tuesday, May 7, 13
  • 64. Tuesday, May 7, 13
  • 65. Next steps✤ Finish content development✤ User testing over the summer✤ Placement and marketing to make it visible at students’ points ofneed✤ On the library website✤ In the library✤ On campusTuesday, May 7, 13
  • 66. Making content findable at pointsof needTuesday, May 7, 13
  • 67. Tuesday, May 7, 13
  • 68. Tuesday, May 7, 13
  • 69. Tuesday, May 7, 13
  • 70. And how findable is this?✤ Links to tutorials✤ Under research resources/start your research✤ Under help/research help✤ Under Services✤ Under Library Services --> Instruction✤ Within LibGuides✤ Unfindable from some library websitesTuesday, May 7, 13
  • 71. Tuesday, May 7, 13
  • 72. Tuesday, May 7, 13
  • 73. Tuesday, May 7, 13
  • 74. Tuesday, May 7, 13
  • 75. Tuesday, May 7, 13
  • 76. Tuesday, May 7, 13
  • 77. http://www.flickr.com/photos/yogendra174/5980718184Get in their flowTuesday, May 7, 13
  • 78. Where might patrons look for/need help on your library website?✤ Ask a Librarian page✤ Any help type of pages✤ Research guides✤ Databases page (and inside databases)✤ Catalog✤ Webpages for specific services (ILL, gov docs, etc.)Tuesday, May 7, 13
  • 79. Tuesday, May 7, 13
  • 80. Tuesday, May 7, 13
  • 81. Tuesday, May 7, 13
  • 82. Tuesday, May 7, 13
  • 83. Tuesday, May 7, 13
  • 84. Tuesday, May 7, 13
  • 85. “The library needs to be in theuser environment and not expectthe user to find their way to thelibrary environment”-Lorcan Dempsey http://orweblog.oclc.org/archives/000688.htmlTuesday, May 7, 13
  • 86. Go where your users are✤ in the Learning Management System (LMS)✤ on an Intranet✤ in any local social networks or relevant community websites✤ on Facebook✤ on mobile devices✤ in computer labs (on the desktop)Tuesday, May 7, 13
  • 87. Tuesday, May 7, 13
  • 88. Tuesday, May 7, 13
  • 89. Tuesday, May 7, 13
  • 90. Tuesday, May 7, 13
  • 91. Tuesday, May 7, 13
  • 92. Tuesday, May 7, 13
  • 93. Digital research help in thephysical worldTuesday, May 7, 13
  • 94. Link patrons to library instructionalcontent where they need it✤ In the library✤ In the stacks, places people get lost✤ By collections patrons have trouble using✤ Machines patrons have issues with✤ Other places people have information needs✤ Buses, business support organizations, daycare centers, communitycenters, high schools, academic department offices, residence halls,computer labs, etc.Tuesday, May 7, 13
  • 95. QR Codes✤ Short for Quick Response✤ Originally developed forinventory control✤ Need a QR code readerto read✤ Scan a QR code to accessinfo or take actionTuesday, May 7, 13
  • 96. Tuesday, May 7, 13
  • 97. Tuesday, May 7, 13
  • 98. Tuesday, May 7, 13
  • 99. Tuesday, May 7, 13
  • 100. Tuesday, May 7, 13
  • 101. Hicks,A., & Sinkinson, C. (2011). SituatedQuestions and Answers. Reference & UserServices Quarterly, 51(1), 60–69.✤ Placed posters with QR codes in the library in places where patronsencountered difficulties✤ For the journals area: Poster says “How do I...✤ find older issues of the journal?✤ find the call number for the journal I need?✤ find a scanner?✤ find a copy machine?✤ get more help?Tuesday, May 7, 13
  • 102. Tuesday, May 7, 13
  • 103. Tuesday, May 7, 13
  • 104. QR Codes are a stopgap✤ Near Field Communications✤ A way for devices to receiveinformation at close range✤ RFID is an example✤ User no longer has to take theinitiative to scan✤ In the meantime✤ Use QR codes with shortened URLs(bit.ly, goo.gl, tinyURL, etc.)Tuesday, May 7, 13
  • 105. Another way to reach DIYstudents✤ Embed information literacy instruction seamlessly into the DNA ofclasses✤ Create learning objects, activities, and self-paced tutorials thatfaculty can easily integrate into their courses✤ Embed library instruction meaningfully into classes (beyond theone-shot)✤ Requires a tremendous amount of relationship-building withfaculty + timeTuesday, May 7, 13
  • 106. Questions? Comments?Find me athttp://meredith.wolfwater.com/wordpressmgfarkas (at) gmail.comtwitter: librarianmerfacebook: meredithfarkasSlides and links atmeredithfarkas.wetpaint.comTuesday, May 7, 13