Evaluate and Improve Your Website in 10 Steps--Part 2

389 views
311 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
389
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Evaluate and Improve Your Website in 10 Steps--Part 2

  1. 1. EVALUATE & IMPROVE YOUR LIBRARY WEBSITE IN 10 STEPS PART TWO: CONTENT STRATEGY AMANDA ETCHES AARON SCHMIDT
  2. 2. READINGON THE WEB WRITINGFOR THE WEB
  3. 3. READINGON THE WEB
  4. 4. FUNCTIONALREADING
  5. 5. SKIM GLANCESCAN BROWSE
  6. 6. WRITING INSERTFOR THE WEB
  7. 7. TYPOGRAPHYCONVENTIONS WRITING STRATEGY PERSONAS
  8. 8. TYPOGRAPHY
  9. 9. READ THIS: THE AESTHETICS OF READING
  10. 10. TYPEFACE
  11. 11. Serif
  12. 12. Sans
  13. 13. Georgia Times
  14. 14. HelveticaTahoma
  15. 15. NOT TOO BIG NOT TOO SMALL
  16. 16. 16px
  17. 17. GRIDS!
  18. 18. COLUMN WIDTH
  19. 19. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore et dolore magna aliqua. Loremipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmodtempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed doeiusmod tempor incididunt ut labore et dolore magna aliqua. Loremipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmodtempor incididunt ut labore et dolore magna aliqua.
  20. 20. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed doeiusmod tempor incididunt utlabore et dolore magna aliqua.Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed doeiusmod tempor incididunt utlabore et dolore magna aliqua.Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed doeiusmod tempor incididunt utlabore et dolore magna aliqua.Lorem ipsum dolor sit amet,
  21. 21. Lorem ipsum dolor sit amet, consectetur adipisicingelit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod temporincididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipisicingelit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Lorem ipsum dolor sit amet,consectetur adipisicing elit, sed do eiusmod temporincididunt ut labore et dolore magna aliqua.abcdefghijklmnopqurtuvwxyzabcdefghijklmnopqurtu40 - 80 CHARACTERS
  22. 22. READ THIS
  23. 23. PAGE RHYTHM
  24. 24. MAKE ITSCANNABLE
  25. 25. HEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTHEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
  26. 26. HEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTHEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
  27. 27. HEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTHEADINGCONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
  28. 28. Lorem ipsum dolor sit amet,consectetur adipisicing elit,sed do eiusmod temporincididunt ut labore et doloremagna aliqua.
  29. 29. Lorem ipsum dolor sit amet,consectetur adipisicing elit,sed do eiusmod temporincididunt ut labore et doloremagna aliqua.
  30. 30. BODY COPY * 1.5 = LINE HEIGHT Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
  31. 31. HEADER 1HEADER 2HEADER 3
  32. 32. Lorem ipsum dolor sit amet,consectetur adipisicing elit,sed do eiusmod temporincididunt ut labore et doloremagna aliqua.This is a link.
  33. 33. TEMPLATES
  34. 34. CONVENTIONS
  35. 35. LINKCOMPASSIONATELY
  36. 36. http://www.yourlibrary.org/section/ref/12/list6/dir/kids.html WARNING!
  37. 37. http://www.yourlibrary.org/section/ref/12/list6/dir/kids.html http://yourlibrary.org/kids
  38. 38. Log-in from off-campus:http://login.library.ca WARNING!
  39. 39. Log-in from off-campus:http://login.library.caLog-in from off campus
  40. 40. Click here toaccess PsycINFO WARNING!
  41. 41. Click here toaccess PsycINFOSearch PsycINFO
  42. 42. USE ADEQUATE CONTRAST
  43. 43. And clip art! SKIP THAT BRILLIANT ANIMATION
  44. 44. PAGES MUST NOT BE WRITTENBY PASSIVE VOICED LIBRARIANS
  45. 45. A library card isrequired to checkout items.
  46. 46. WRITE IN THEACTIVE VOICE
  47. 47. You need a library cardto check stuff out.
  48. 48. WHAT IS YOUR EMAIL ADDRESS? HOW DO I RESET MY PIN?
  49. 49. ONE THOUGHTPER SENTENCE FRAGMENTS CAN WORK
  50. 50. INSERTWRITING
  51. 51. WARNING!
  52. 52. website tips flickr.com/photos/eye2eye/50892860
  53. 53. ?YOUR SITE = FAQ
  54. 54. WARNING!
  55. 55. website tips WARNING!
  56. 56. website tips
  57. 57. READ THIS
  58. 58. READ THIS
  59. 59. CONTENTPROCESS
  60. 60. PLANNING FOR THECREATION,DELIVERY, &GOVERNANCE OFUSEFUL,USABLE, &DESIRABLE CONTENT
  61. 61. INSERTJUNK DRAWER SYNDROME flickr.com/photos/29541077@N00/4711956912
  62. 62. CONTENT AUDIT
  63. 63. ACCURATEUSEFULNESSUSEDWEB-WRITTENON MESSAGELAST UPDATED
  64. 64. WEB-WRITTEN 0 0 0 0 0
  65. 65. WORKFLOW
  66. 66. REQUEST RECREATE C TU E RU ORIZ ST EGEDIT C ATAPPROVE TY LE SPUBLISHUPDATEARCHIVEREMOVE
  67. 67. READ THIS
  68. 68. PERSONAS
  69. 69. WHAT DOPEOPLE WANT DO TO ON THIS SITE?
  70. 70. ???? ???PEOPLE ???? ?? ?? ?? ???? ?????
  71. 71. STUDENTS & FACULTY
  72. 72. UNDERGRADS FACULTY ADJUNCTS
  73. 73. KIDS TEENSADULTS
  74. 74. READERS LEARNERSENTERTAINMENT
  75. 75. USER INTERVIEWS
  76. 76. BRAINSTORM COMMON TASKS
  77. 77. GROUPUNIQUETASKS
  78. 78. NAME GROUPS
  79. 79. Potsdam University Libraries Personas 1 of 2 Y Sylvia Page Alice Cummings Ted Hendricks Esther Cambridge AR Name IM PR @ Potsdam Undergrad Researcher Education Faculty Undergrad Student w/ Disability Music Graduate Student Age 22 45 20 26 Quote "I dont use the library stuff....I just use "Ive never been good about bringing "I dont do as much group work as Id "Im all over campus. Sometimes Im in Google Scholar because I type what I my classes to the library...I know I could like to… its hard because a lot of a practice space, sometimes Im looking want and it pops up with the exact collaborate more with the librarians students dont really know what to do for good wifi, and sometimes Im too article Im looking for." here, but honestly, I just havent had the around some whos disabled. Its not exhausted to go anywhere so I do time to do that, and Ive felt a little badly their fault, theyre just not used to it… research at home." about it." My biggest issue is trying to figue out how to make them feel comfortable, you know?" Goals Find research materials as quickly Connect the theory and practice of Use technology to improve access Find a job in my field. as possible teacher education for education to textbooks and other printed students. materials. Get as much content as I can Maintain high GPA Connect students with education online for all my classes. theorists. Use as many campus resources to Balance schoolwork with life improve my mobility and access Get better at narrowing down my Teach students how to find good, to materials. research focus. quality research. Get a research assistant job. Become a better researcher, using Become as independent as Get better at keeping up with the Get better at doing research faster library resources more effectively possible getting around campus. research happening in my field. and more efficiently. Encourage students to ask questions and think critically
  80. 80. Potsdam University Libraries Personas 1 of 2 Y Sylvia Page Alice Cummings Ted Hendricks Esther Cambridge AR Name IM PR @ Potsdam Undergrad Researcher Education Faculty Undergrad Student w/ Disability Music Graduate Student Age Quote 22 CRITICAL TASKS "I dont use the library stuff....I just use Google Scholar because I type what I 45 "Ive never been good about bringing my classes to the library...I know I could 20 "I dont do as much group work as Id like to… its hard because a lot of 26 "Im all over campus. Sometimes Im in a practice space, sometimes Im looking want and it pops up with the exact collaborate more with the librarians students dont really know what to do for good wifi, and sometimes Im too article Im looking for." here, but honestly, I just havent had the around some whos disabled. Its not exhausted to go anywhere so I do time to do that, and Ive felt a little badly their fault, theyre just not used to it… research at home." about it." My biggest issue is trying to figue out how to make them feel comfortable, you know?" Goals Find research materials as quickly Connect the theory and practice of Use technology to improve access Find a job in my field. as possible teacher education for education to textbooks and other printed students. materials. Get as much content as I can Maintain high GPA Connect students with education online for all my classes. theorists. Use as many campus resources to Balance schoolwork with life improve my mobility and access Get better at narrowing down my Teach students how to find good, to materials. research focus. quality research. Get a research assistant job. Become a better researcher, using Become as independent as Get better at keeping up with the Get better at doing research faster library resources more effectively possible getting around campus. research happening in my field. and more efficiently. Encourage students to ask questions and think critically
  81. 81. ASSESSING INSERT CONTENT
  82. 82. TASKCOMPLETION
  83. 83. TUNE INNEXT WEEK
  84. 84. ?????
  85. 85. THANKS!! AMANDA ETCHES AARON SCHMIDT WEAREINFLUX.COMHELLO@WEAREINFLUX.COM

×