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MOBILE MARKETING PRESENTATION




                                       • Kevin Harrell
                                       • Tom LaMantia
                                       • Tim Traxinger

12/11/2009     Magenium CONFIDENTIAL
AGENDA

Before we begin… Go to http://gettag.mobi



• Any smart phone w/camera
  A         t h      /
• Must have Web Access
• Download the FREE App
• Answer Next ~ 3x to install
• Answer YES to all during install… experience the
                         g            p
  demo!
• Interact with us…
• (iPhone in Apple App Store)
• Read the Mobile Tags on Slides !
12/11/2009           Magenium CONFIDENTIAL           2
Why are we here?
• Magenium = Enterprise Class Software
      • Technical IT Development & SVCS Firm
• Mobile Marketing Content Management
                 g             g
  System
      • 2D Tagging
• Opportunity for Consumer Marketing
      • Complete Go-to-Market
            p
        Pre-packaged Solutions



8/6/2009              Magenium CONFIDENTIAL    3
Mobile System        … in Adolescence
                                            S
                                            N
                                            A
                                            P
                                            I
                                            T


                                   Get the free app for your phone at
                                   http://gettag.mobi




8/6/2009   Magenium CONFIDENTIAL                                        4
WHO ARE OUR CLIENTS




12/11/2009   Private and Confidential   5
WHO ARE OUR CLIENTS



                 S
                 N
                 A
                 P

                 I
                 T


        Get the free app for your phone at
        http://gettag.mobi
12/11/2009            Private and Confidential   6
WHO ARE OUR CLIENTS



                            WHERE in
                           the World is
                             Ronald?
                                      S
                                      N
                                      A
                                      P
                                      I
                                      T


                             Get the free app for your phone at
                             http://gettag.mobi
                             http://gettag mobi




12/11/2009   Magenium CONFIDENTIAL                                7
Mobile Marketing Success Requirements
• Enterprise Class Global Infrastructure
       p
  System
• Tag Directory Service
     • Utilize ANY Tag Reader
     • Utilize ANY Mobile Tag
     • Function on 72% of Web-enabled Cell Phones
•   Tag API
                                                      S
•   Hosted & On-Premise Models                        N
                                                      A
                                                      P

•   Top-tier Marketing                                I
                                                      T

•   B2C + B2B
                                             Get the free app for your phone at
                                             http://gettag.mobi
12/11/2009           Magenium CONFIDENTIAL                                    8
Enterprise Mobile Tag Services
•   Global Parameters
•   Sub Templates
•   Localization
                                                      S
                                                      N
                                                      A
•   Foreign Currencies: $ € ¥ ₲ ฿ ..
         g                                            P
                                                      I
•   Time Zones                                        T


•   Geography / Location            Get the free app for y
                                                  pp     your p
                                                              phone at
                                    http://gettag.mobi
•   Segments
•   Transactional Monetization Capability
     • Basis Sub Points $ 0.0001 per transaction
• Subscription Based
• Reporting
• Multi-Tenant Capability
12/11/2009                   Magenium CONFIDENTIAL                       9
Mobile Marketing Content Management
S t
System

    www.Mag.com/30014n
    www Mag com/30014n                                   1.   QR Code
                                                         2.   BlotCode
                                                         3.   ShotCode
                                                         4.   ScanLife
                                                         5.   ScanBuy
                                                         6.
                                                         6    MS TTag
                                                         7.   …



                   1.    Microsoft Tag
                   2.    Google
                   3.    QR Code
                   4.    BlotCode
                   5.
                   5     ShotCode
                   6.    ScanLife
                   7.    ScanBuy
                   8.    …

                                                         S
                                                         N
                                                         A
                                                         P
                                                         I
                                                         T

 8/6/2009                        Magenium CONFIDENTIAL            10
Magenium Tag Directory Varieties




12/11/2009   Magenium CONFIDENTIAL   11
SPECIFIC BUSINESS OPPORTUNITIES

             New Revenue $
                 Click-thru
                 Cli k th
             Advertising Sales to
               Outside Entities


                    On-line
                    O li
                    Games


                   Dynamic
                  Campaign
                  Capability




                  Targeted
                  Consumer
                  Marketing                        S
                                                   N
                                                   A
                                                   P

                                                   I
                                                   T


                                          Get the free app for your phone at
                                          http://gettag.mobi
12/11/2009     Private and Confidential                            12
Mobile Tag Possibilities Packaging
           Possibilities…




12/11/2009   Magenium CONFIDENTIAL   13
Mobile Tag Possibilities Coupons
           Possibilities…




12/11/2009   Magenium CONFIDENTIAL   14
Mobile Tag Possibilities Posters
           Possibilities…




12/11/2009   Magenium CONFIDENTIAL   15
Mobile Tag Possibilities POS
           Possibilities…




12/11/2009   Magenium CONFIDENTIAL   16
Have Fun with this one
                   one…
• Imagine the Future…
  You drive within ¼ mile of a Competitor

                                                 S
                                                 N
                                                 A
                                                 P

                                                 I
                                                 T


                                        Get the free app for your phone at
                                        http://gettag.mobi
                                        http://gettag mobi




• ID Tagging… in Keep Away Zones
12/11/2009      Magenium CONFIDENTIAL                                        17
Mobile System            Mature Audience




                                              S
                                              N
                                              A
                                              P

                                              I
                                              T


12/11/2009   Magenium CONFIDENTIAL   Get the free app for your phone at
                                     http://gettag.mobi
                                                                          18
MOBILE OFFERING BACKGROUND

•   As mobile device proliferation reaches almost 100%, organizations are
    continually striving to engage their customers in new and interesting ways,
              y        g      g g                                       g   y ,
    and they cannot ignore this incredible opportunity.

•   Magenium has a portfolio of services that help our customers leverage mobile
    technology.
    technology Everything from designing and architecting enterprise messaging
    infrastructures, to deploying smart phones, SMS campaigns, to leveraging
    camera scanning technology.

•   Magenium works with our clients and partners to help build, deploy and
    M      i        k   ith     li t    d     t    t h l b ild d l       d
    manage the required technology infrastructure that supports 2 dimensional
    matrix bar-coding applications, customer response campaigns and the web
    sites that increase business success and increased market penetration.

•   You can be certain that when working with Magenium your Mobile programs
    will be secure, scale and comply with industry's best practices. Our Team is
    committed to providing y
                   p       g you with unique solutions, the best hands-on service
                                         q            ,
    and a commitment to help you grow your business.


12/11/2009                       Private and Confidential                         19
OSI Model - 7 layers
•   A pplication
•   P rogram
•   S ervice
•   T ransmission
•   N etwork
•   D ata
•   Ph i l
      hysical
•   All people seem to need data processing
    anywhere.
12/11/2009        Magenium CONFIDENTIAL       20
Questions?
  Discussion + Next Steps
                                            S
                                            N
                                            A
                                            P

                                            I
                                            T


                                   Get the free app for your phone at
                                   http://gettag.mobi




8/6/2009   Magenium CONFIDENTIAL                                        21
THANK YOU !


                                                   Digitally signed by A.
                                                   Kevin Harrell

                                        A. Kevin   DN: cn=A. Kevin Harrell,
                                                   o=Magenium Solutions,
                                                   LLC., ou=Executive


                                        Harrell
                                                   Management,
                                                   email=AKH@Magenium.
                                                   com, c=US
                                                   Date: 2009.12.11 11:57:57
                                                   -06'00'




                                         • Kevin Harrell
                                         • Tom LaMantia
                                         • Tim Traxinger

12/11/2009      Magenium CONFIDENTIAL

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Magenium Mobile Tag Solutions 06.31.2009

  • 1. MOBILE MARKETING PRESENTATION • Kevin Harrell • Tom LaMantia • Tim Traxinger 12/11/2009 Magenium CONFIDENTIAL
  • 2. AGENDA Before we begin… Go to http://gettag.mobi • Any smart phone w/camera A t h / • Must have Web Access • Download the FREE App • Answer Next ~ 3x to install • Answer YES to all during install… experience the g p demo! • Interact with us… • (iPhone in Apple App Store) • Read the Mobile Tags on Slides ! 12/11/2009 Magenium CONFIDENTIAL 2
  • 3. Why are we here? • Magenium = Enterprise Class Software • Technical IT Development & SVCS Firm • Mobile Marketing Content Management g g System • 2D Tagging • Opportunity for Consumer Marketing • Complete Go-to-Market p Pre-packaged Solutions 8/6/2009 Magenium CONFIDENTIAL 3
  • 4. Mobile System … in Adolescence S N A P I T Get the free app for your phone at http://gettag.mobi 8/6/2009 Magenium CONFIDENTIAL 4
  • 5. WHO ARE OUR CLIENTS 12/11/2009 Private and Confidential 5
  • 6. WHO ARE OUR CLIENTS S N A P I T Get the free app for your phone at http://gettag.mobi 12/11/2009 Private and Confidential 6
  • 7. WHO ARE OUR CLIENTS WHERE in the World is Ronald? S N A P I T Get the free app for your phone at http://gettag.mobi http://gettag mobi 12/11/2009 Magenium CONFIDENTIAL 7
  • 8. Mobile Marketing Success Requirements • Enterprise Class Global Infrastructure p System • Tag Directory Service • Utilize ANY Tag Reader • Utilize ANY Mobile Tag • Function on 72% of Web-enabled Cell Phones • Tag API S • Hosted & On-Premise Models N A P • Top-tier Marketing I T • B2C + B2B Get the free app for your phone at http://gettag.mobi 12/11/2009 Magenium CONFIDENTIAL 8
  • 9. Enterprise Mobile Tag Services • Global Parameters • Sub Templates • Localization S N A • Foreign Currencies: $ € ¥ ₲ ฿ .. g P I • Time Zones T • Geography / Location Get the free app for y pp your p phone at http://gettag.mobi • Segments • Transactional Monetization Capability • Basis Sub Points $ 0.0001 per transaction • Subscription Based • Reporting • Multi-Tenant Capability 12/11/2009 Magenium CONFIDENTIAL 9
  • 10. Mobile Marketing Content Management S t System www.Mag.com/30014n www Mag com/30014n 1. QR Code 2. BlotCode 3. ShotCode 4. ScanLife 5. ScanBuy 6. 6 MS TTag 7. … 1. Microsoft Tag 2. Google 3. QR Code 4. BlotCode 5. 5 ShotCode 6. ScanLife 7. ScanBuy 8. … S N A P I T 8/6/2009 Magenium CONFIDENTIAL 10
  • 11. Magenium Tag Directory Varieties 12/11/2009 Magenium CONFIDENTIAL 11
  • 12. SPECIFIC BUSINESS OPPORTUNITIES New Revenue $ Click-thru Cli k th Advertising Sales to Outside Entities On-line O li Games Dynamic Campaign Capability Targeted Consumer Marketing S N A P I T Get the free app for your phone at http://gettag.mobi 12/11/2009 Private and Confidential 12
  • 13. Mobile Tag Possibilities Packaging Possibilities… 12/11/2009 Magenium CONFIDENTIAL 13
  • 14. Mobile Tag Possibilities Coupons Possibilities… 12/11/2009 Magenium CONFIDENTIAL 14
  • 15. Mobile Tag Possibilities Posters Possibilities… 12/11/2009 Magenium CONFIDENTIAL 15
  • 16. Mobile Tag Possibilities POS Possibilities… 12/11/2009 Magenium CONFIDENTIAL 16
  • 17. Have Fun with this one one… • Imagine the Future… You drive within ¼ mile of a Competitor S N A P I T Get the free app for your phone at http://gettag.mobi http://gettag mobi • ID Tagging… in Keep Away Zones 12/11/2009 Magenium CONFIDENTIAL 17
  • 18. Mobile System Mature Audience S N A P I T 12/11/2009 Magenium CONFIDENTIAL Get the free app for your phone at http://gettag.mobi 18
  • 19. MOBILE OFFERING BACKGROUND • As mobile device proliferation reaches almost 100%, organizations are continually striving to engage their customers in new and interesting ways, y g g g g y , and they cannot ignore this incredible opportunity. • Magenium has a portfolio of services that help our customers leverage mobile technology. technology Everything from designing and architecting enterprise messaging infrastructures, to deploying smart phones, SMS campaigns, to leveraging camera scanning technology. • Magenium works with our clients and partners to help build, deploy and M i k ith li t d t t h l b ild d l d manage the required technology infrastructure that supports 2 dimensional matrix bar-coding applications, customer response campaigns and the web sites that increase business success and increased market penetration. • You can be certain that when working with Magenium your Mobile programs will be secure, scale and comply with industry's best practices. Our Team is committed to providing y p g you with unique solutions, the best hands-on service q , and a commitment to help you grow your business. 12/11/2009 Private and Confidential 19
  • 20. OSI Model - 7 layers • A pplication • P rogram • S ervice • T ransmission • N etwork • D ata • Ph i l hysical • All people seem to need data processing anywhere. 12/11/2009 Magenium CONFIDENTIAL 20
  • 21. Questions? Discussion + Next Steps S N A P I T Get the free app for your phone at http://gettag.mobi 8/6/2009 Magenium CONFIDENTIAL 21
  • 22. THANK YOU ! Digitally signed by A. Kevin Harrell A. Kevin DN: cn=A. Kevin Harrell, o=Magenium Solutions, LLC., ou=Executive Harrell Management, email=AKH@Magenium. com, c=US Date: 2009.12.11 11:57:57 -06'00' • Kevin Harrell • Tom LaMantia • Tim Traxinger 12/11/2009 Magenium CONFIDENTIAL