1. THE NBA SEASON
A guide to local advertising opportunities

2. THE NATIONAL BASKETBALL ASSOCIATION (NBA)
ATLANTIC
Boston Celtics
Brooklyn Nets
New York Knicks
Philadelphia 76ers
Toronto Raptors
CENTRAL
Chicago Bulls
Cleveland Cavaliers
Detroit Pistons
Indiana Pacers
Milwaukee Bucks
SOUTHEAST
Atlanta Hawks
Charlotte Hornets
Miami Heat
Orlando Magic
Washington Wizards
PACIFIC
Golden State Warriors
Los Angeles Clippers
Los Angeles Lakers
Phoenix Suns
Sacramento Kings
SOUTHWEST
Dallas Mavericks
Houston Rockets
Memphis Grizzlies
New Orleans Pelicans
San Antonio Spurs
NORTHWEST
Denver Nuggets
Minnesota Timberwolves
Oklahoma City Thunder
Portland Trail Blazers
Utah Jazz
• The NBA’s 30 teams are separated by two conferences in
which each conference is further slip into three divisions.
Hometown favorites connect with consumers.

3. GAMES & POST-SEASON
FROM THE TIP-OFF TO THE FINAL BUZZER
• Advertisers seeking frequency for their media buy score with the depth of coverage of the NBA
across TVs best-known sports networks, including:
– 82 regular season games leading into post-season play
– A 4-round playoff system that cumulates in a showdown among
the NBA’s elite teams
– A quarterfinals round that highlights the best-of-the-best
– Final games that bring the two conference champions head-to-head
for the NBA title
Own the season and build your brand with the NBA.

4. SPECIAL EVENTS & THE WNBA EXTEND REACH
NBA ALL-STAR WEEKEND (FEBRUARY)
THE WNBA (ALL SEASON LONG)
• The WNBA attracts a family audience with a strong percentage of
young-adult viewers.
• WNBA games air on ESPN.
• The NBA All-Star Weekend attracts a highly engaged audience as fans are
dedicated to watching their favorite players from multiple teams.
• NBA All-Star Weekend games air on both TNT and NBA-TV.
Deepen your brand’s connection with dedicated fans.

5. WHAT YOU NEED TO KNOW
BASKETBALL HEADLINES
Wanna be like Mike? How about better…
• The Golden State Warriors entered the 2016 All-Star Break at 48-4, the best
record in NBA history after 52 games. After finishing the 2015 regular season at
67-15 (3rd best record in history), the Warriors are chasing the NBA regular
season record of 72-10 set by Michael Jordan’s 1995-96 Chicago Bulls team.
• Warriors point guard and reigning NBA MVP Stephen Curry averaged 23.8
points in the 2014-15 season. At the 2016 All-Star Break, Curry has upped his
average to 29.8 points, an incredible 6.0 point increase and an NBA record for a
current MVP.
• Curry continues to rewrite the NBA record books, especially for long range
shooting. Over the 2014-15 regular season, Curry made an NBA-record 286 3-
pointers. At the 2016 All-Star Break—with 30 games yet to play—Curry has
already made 245 threes. Furthermore, he’s done it on fewer attempts, raising
his made percentage to 45.4%.
• While reigning champ Golden State has been the talk of the league in the 2015-
16 season, the San Antonio Spurs have quietly put together a 45-8 record at the
All-Star Break. It’s the first time in NBA history that two teams have entered the
break with 45 or more wins.
The drama of the NBA fuels fans – be there with your brand.

6. WHO’S WATCHING
A LOOK AT NBA FANS
Basketball attracts affluent and well-educated viewers who are more likely to…
• Have a college degree (120 index)
• Go back to school in the next year (138 index)
• Have household income of $250,000+ (134 index)
• Buy a house, condo, or co-op (137 index)
THOSE WATCHING BASKETBALL ON CABLE TV ARE:
Women
34%
Men
66%
15%
21%
18%
17%
15%
14%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Gender Base: Adults 18+
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+. Target Definition: Sports Viewed on Cable TV Networks. Past Year: Regular Season NBA.
Population Estimates: Universe = 245,403,097; Target = 35,203,897 (14.3% of Universe)

7. College
Basketball
WWE Monday
Night Raw
First Take
The Comedy
Central Roast
The Walking
Dead
Love & Hip Hop:
Atlanta
• TNT saw 9.6M tweets and over 1.1 billion impressions
during their 55-game 2014-2015 Season.
• The 2015 All Star game drew the largest activity with
1.1M tweets and 8.6M impressions.
• ESPN also garnered social activity with 7.5M tweets and
over 939M impressions during their 76 game 2014-2015
season. Both networks saw a 2% increase in impressions
over the year prior.
• 86% of tweets during the 2014-2015 season were by the
target male audience.
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
1. Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. Affinity Report: October 2014 – April 2015. NBA Basketball Pulled 9/29/15.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
People who tweeted about NBA on ESPN also
tweeted about these:
GENRES CATEGORIES
 Comedy - 32%
 Drama - 29%
 Reality - 26%
 Sports Talk - 23%
 Horror - 15%
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1
THE NBA PROVED DRAMATIC AS
EVER ON TWITTER LAST SEASON.

8. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

9. YOUR NBA ON-AIR OPPORTUNITY
SEASON
Tuesday, October 27th
to
Wednesday, April 13th
Target Demo: M18-34, M18-49, M35-64
Demographic HH A18-34 A18-49 A25-54 A35-64
National Ratings 1.3 1.0 0.9 0.8 0.7
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on
national program averages from previous 2 seasons and are subject to change; actual
performance may vary by market, episode, etc.
The 2015-16 NBA season will be the 70th season in the history of the National Basketball
Association, and is home to 30 teams across North America. The upcoming season will
showcase more then 150 games on TNT and ESPN. During the 2014 regular season, ESPN
saw an increase in social traffic with over 7.4 million tweets. TNT also scored a slam dunk with
their fans tweeting 9.6 million times, and the NBA All-Star Game logged 1.1 million tweets and
126 million impressions.
• Pre-Season: Thursday, October 15 to Friday, October 22, ESPN, TNT
• Regular Season: Tuesday, October 27 - Wednesday, April 13, ESPN, TNT
• All-Star Weekend: Friday, February 12 - Sunday, February 14, TNT

10. LEARN MORE
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