Presented by Amber KapishSOCIAL MEDIA FOR BUSINESS
SO WHAT DOES THIS MEAN?
TRADITIONAL SOCIALINTEGRATED MARKETING
SOCIAL MEDIA PINWHEEL
HOW DO I CHOOSE?
Choose 1 – 3 “Primary” social channels:Choose other “Secondary” social channels:WHAT TO CHOOSE
• Number of people (#time in hours)• Commitment/Consistency• Content Curiation• Status Updates• Photos• Videos• Links• Que...
FACEBOOK“PRIMARY” SOCIAL CHANNELS
FACEBOOKWHAT IS IT?
Furthering Brand Awareness• 1+ person• 2-4 hours per week(Monitor 24/7)• Status Updates• Photos• Videos• Questions/ Polls•...
FACEBOOKBRAND AWARENESS AND ENGAGEMENT
FACEBOOKPRODUCT/ PERSON/ SERVICE PROMOTION
FACEBOOKCUSTOMER SERVICE EXAMPLE
TWITTER“PRIMARY” SOCIAL CHANNELS
TWITTERWHAT IS IT?
Industry Expert• 1+ person• 2-3 hours per week• Status Updates• Photos• Videos• Links (News-related)• Questions/ Polls• Wh...
TWITTERNEWS FEED
TWITTERBRAND ENGAGEMENT
TWITTERINDUSTRY EXPERT
TWITTERPRODUCT PROMOTION
TWITTERCUSTOMER SERVICE
PINTEREST“PRIMARY” SOCIAL CHANNELS
PINTERESTWHAT IS IT?
• 1+ person• 1-2 hours per week• Photos• Feedback• 48.7 Million users;Adults, Mostly womenunder 50 years• Authentic and cr...
PINTERESTBRAND ENGAGEMENT
PINTERESTPRODUCT PROMOTION
PINTERESTPRODUCT PROMOTION
LINKEDIN“PRIMARY” SOCIAL CHANNELS
LINKEDINWHAT IS IT?
• Individuals/ 1+ forbusiness• 30 min. -1 hour perweek• Industry-related articlelinks• Testimonials/Recommendations• 200 M...
LINKEDINEXPERT IN INDUSTRY
LINKEDINBRAND ENGAGEMENT
YOUTUBE“PRIMARY” SOCIAL CHANNELS
YOUTUBEWHAT IS IT?
• 1+ people• Hours vary by video• Video Content• Feedback• 1 Billion users (4 Billionviews per day); Adults 18-29• Video-s...
YOUTUBEBRAND ENGAGEMENT
INSTAGRAM“SECONDARY” SOCIAL CHANNELS
INSTAGRAMWHAT IS IT?
• 1+ people• Timing varies byphoto• Photos• Feedback• 100 Million Users;Common between ages12-30• Mobile-Savvy users• Phot...
INSTAGRAMBRAND ENGAGEMENT
INSTAGRAMPRODUCT PROMOTION
FOURSQUARE“SECONDARY” SOCIAL CHANNELS
FOURSQUAREWHAT IS IT?
• 1+ people• 30 min. – 2 hours perweek• Status Updates• Deals/ Promotions• Loyalty Rewards• 25 Million Users; Adults35-44;...
The Meatball Shop often shares witty updateshighlighting a new or seasonal menu item or afun promotion.FOURSQUAREPRODUCT P...
FOURSQUAREMONITORING FOOT TRAFFIC
VINE“SECONDARY” SOCIAL CHANNELS
VINEWHAT IS IT?
• 1-2 people• Timing Varies• 6 Second Video• Feedback• Common ages 12-30• Video Content• iPhone or iPad users only• Share ...
VINE6 SECOND VIDEO
JOIN THE CONVERSATIONUnderstand the rules of the roadUtilize social media management systemsAvoid being mistaken for a robot
For More Marketing Solutionsfor your business, visitCoxMedia.com.
"How To Choose Which Social Media Platforms Are Right For Your Business"
"How To Choose Which Social Media Platforms Are Right For Your Business"
"How To Choose Which Social Media Platforms Are Right For Your Business"
"How To Choose Which Social Media Platforms Are Right For Your Business"
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"How To Choose Which Social Media Platforms Are Right For Your Business"

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  • Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
  • Scrap-booking onlinehttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  • "How To Choose Which Social Media Platforms Are Right For Your Business"

    1. 1. Presented by Amber KapishSOCIAL MEDIA FOR BUSINESS
    2. 2. SO WHAT DOES THIS MEAN?
    3. 3. TRADITIONAL SOCIALINTEGRATED MARKETING
    4. 4. SOCIAL MEDIA PINWHEEL
    5. 5. HOW DO I CHOOSE?
    6. 6. Choose 1 – 3 “Primary” social channels:Choose other “Secondary” social channels:WHAT TO CHOOSE
    7. 7. • Number of people (#time in hours)• Commitment/Consistency• Content Curiation• Status Updates• Photos• Videos• Links• Questions/ Polls• Contests/ Sweepstakes• Feedback• Testimonials• Target Audience• Use of social channelFIRSTMARKETING OBJECTIVESResources ContentEnvironmentYou must decide these four things:Furthering Brand AwarenessIncreasing Brand EngagementProduct/ Person/ Service PromotionMonitoring Foot TrafficCustomer ServiceIndustry Expert
    8. 8. FACEBOOK“PRIMARY” SOCIAL CHANNELS
    9. 9. FACEBOOKWHAT IS IT?
    10. 10. Furthering Brand Awareness• 1+ person• 2-4 hours per week(Monitor 24/7)• Status Updates• Photos• Videos• Questions/ Polls• Contests/ Sweepstakes• Links• Feedback• 1.06 Billion users (680Million mobile users);Adults 18-29• General updates andinteractions with othersFACEBOOKMARKETING OBJECTIVESIncreasing Customer EngagementProduct/ Person/ Service PromotionCustomer ServiceResources ContentEnvironment
    11. 11. FACEBOOKBRAND AWARENESS AND ENGAGEMENT
    12. 12. FACEBOOKPRODUCT/ PERSON/ SERVICE PROMOTION
    13. 13. FACEBOOKCUSTOMER SERVICE EXAMPLE
    14. 14. TWITTER“PRIMARY” SOCIAL CHANNELS
    15. 15. TWITTERWHAT IS IT?
    16. 16. Industry Expert• 1+ person• 2-3 hours per week• Status Updates• Photos• Videos• Links (News-related)• Questions/ Polls• White Papers/ Blog• 500 Million users (200Million active users);Adults 18-29• Fast-paced, real-timenews; Short updates (140characters)TWITTERMARKETING OBJECTIVESProduct/ Person/ Service PromotionCustomer ServiceIncreasing Brand EngagementResources ContentEnvironment
    17. 17. TWITTERNEWS FEED
    18. 18. TWITTERBRAND ENGAGEMENT
    19. 19. TWITTERINDUSTRY EXPERT
    20. 20. TWITTERPRODUCT PROMOTION
    21. 21. TWITTERCUSTOMER SERVICE
    22. 22. PINTEREST“PRIMARY” SOCIAL CHANNELS
    23. 23. PINTERESTWHAT IS IT?
    24. 24. • 1+ person• 1-2 hours per week• Photos• Feedback• 48.7 Million users;Adults, Mostly womenunder 50 years• Authentic and creativedisplay of brandingthrough the use ofphotography and imageryPINTERESTMARKETING OBJECTIVESProduct PromotionIncreasing Brand EngagementResources ContentEnvironment
    25. 25. PINTERESTBRAND ENGAGEMENT
    26. 26. PINTERESTPRODUCT PROMOTION
    27. 27. PINTERESTPRODUCT PROMOTION
    28. 28. LINKEDIN“PRIMARY” SOCIAL CHANNELS
    29. 29. LINKEDINWHAT IS IT?
    30. 30. • Individuals/ 1+ forbusiness• 30 min. -1 hour perweek• Industry-related articlelinks• Testimonials/Recommendations• 200 Million users; Adults18-50; BusinessProfessionals• Considered the“professional space” ofsocial media to sharebusiness articles, ideasand networkingLINKEDINMARKETING OBJECTIVESExpert In IndustryIncreasing Brand EngagementResources ContentEnvironment
    31. 31. LINKEDINEXPERT IN INDUSTRY
    32. 32. LINKEDINBRAND ENGAGEMENT
    33. 33. YOUTUBE“PRIMARY” SOCIAL CHANNELS
    34. 34. YOUTUBEWHAT IS IT?
    35. 35. • 1+ people• Hours vary by video• Video Content• Feedback• 1 Billion users (4 Billionviews per day); Adults 18-29• Video-sharing space• Ability to create acompany “channel”YOUTUBEMARKETING OBJECTIVESExpert In IndustryIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
    36. 36. YOUTUBEBRAND ENGAGEMENT
    37. 37. INSTAGRAM“SECONDARY” SOCIAL CHANNELS
    38. 38. INSTAGRAMWHAT IS IT?
    39. 39. • 1+ people• Timing varies byphoto• Photos• Feedback• 100 Million Users;Common between ages12-30• Mobile-Savvy users• Photography-generatedcontent• Share on Twitter andFacebookINSTAGRAMMARKETING OBJECTIVESIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
    40. 40. INSTAGRAMBRAND ENGAGEMENT
    41. 41. INSTAGRAMPRODUCT PROMOTION
    42. 42. FOURSQUARE“SECONDARY” SOCIAL CHANNELS
    43. 43. FOURSQUAREWHAT IS IT?
    44. 44. • 1+ people• 30 min. – 2 hours perweek• Status Updates• Deals/ Promotions• Loyalty Rewards• 25 Million Users; Adults35-44;• Mobile-Savvy users• Users actively enteringbusiness locations• Share on Twitter andFacebookFOURSQUAREMARKETING OBJECTIVESMonitoring Foot TrafficResources ContentEnvironmentProduct PromotionLoyalty Program*Monitoring tool*
    45. 45. The Meatball Shop often shares witty updateshighlighting a new or seasonal menu item or afun promotion.FOURSQUAREPRODUCT PROMOTION
    46. 46. FOURSQUAREMONITORING FOOT TRAFFIC
    47. 47. VINE“SECONDARY” SOCIAL CHANNELS
    48. 48. VINEWHAT IS IT?
    49. 49. • 1-2 people• Timing Varies• 6 Second Video• Feedback• Common ages 12-30• Video Content• iPhone or iPad users only• Share on Twitter andFacebookVINEMARKETING OBJECTIVESIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
    50. 50. VINE6 SECOND VIDEO
    51. 51. JOIN THE CONVERSATIONUnderstand the rules of the roadUtilize social media management systemsAvoid being mistaken for a robot
    52. 52. For More Marketing Solutionsfor your business, visitCoxMedia.com.

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