Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
Choose 1 – 3 “Primary” social channels:Choose other “Secondary” social channels:WHAT TO CHOOSE
• Number of people (#time in hours)• Commitment/Consistency• Content Curiation• Status Updates• Photos• Videos• Links• Questions/ Polls• Contests/ Sweepstakes• Feedback• Testimonials• Target Audience• Use of social channelFIRSTMARKETING OBJECTIVESResources ContentEnvironmentYou must decide these four things:Furthering Brand AwarenessIncreasing Brand EngagementProduct/ Person/ Service PromotionMonitoring Foot TrafficCustomer ServiceIndustry Expert
Industry Expert• 1+ person• 2-3 hours per week• Status Updates• Photos• Videos• Links (News-related)• Questions/ Polls• White Papers/ Blog• 500 Million users (200Million active users);Adults 18-29• Fast-paced, real-timenews; Short updates (140characters)TWITTERMARKETING OBJECTIVESProduct/ Person/ Service PromotionCustomer ServiceIncreasing Brand EngagementResources ContentEnvironment
• 1+ person• 1-2 hours per week• Photos• Feedback• 48.7 Million users;Adults, Mostly womenunder 50 years• Authentic and creativedisplay of brandingthrough the use ofphotography and imageryPINTERESTMARKETING OBJECTIVESProduct PromotionIncreasing Brand EngagementResources ContentEnvironment