• Save
"How To Choose Which Social Media Platforms Are Right For Your Business"
Upcoming SlideShare
Loading in...5
×
 

"How To Choose Which Social Media Platforms Are Right For Your Business"

on

  • 412 views

 

Statistics

Views

Total Views
412
Views on SlideShare
411
Embed Views
1

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
  • Scrap-booking onlinehttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

"How To Choose Which Social Media Platforms Are Right For Your Business" "How To Choose Which Social Media Platforms Are Right For Your Business" Presentation Transcript

  • Presented by Amber KapishSOCIAL MEDIA FOR BUSINESS
  • SO WHAT DOES THIS MEAN?
  • TRADITIONAL SOCIALINTEGRATED MARKETING
  • SOCIAL MEDIA PINWHEEL
  • HOW DO I CHOOSE?
  • Choose 1 – 3 “Primary” social channels:Choose other “Secondary” social channels:WHAT TO CHOOSE
  • • Number of people (#time in hours)• Commitment/Consistency• Content Curiation• Status Updates• Photos• Videos• Links• Questions/ Polls• Contests/ Sweepstakes• Feedback• Testimonials• Target Audience• Use of social channelFIRSTMARKETING OBJECTIVESResources ContentEnvironmentYou must decide these four things:Furthering Brand AwarenessIncreasing Brand EngagementProduct/ Person/ Service PromotionMonitoring Foot TrafficCustomer ServiceIndustry Expert
  • FACEBOOK“PRIMARY” SOCIAL CHANNELS
  • FACEBOOKWHAT IS IT?
  • Furthering Brand Awareness• 1+ person• 2-4 hours per week(Monitor 24/7)• Status Updates• Photos• Videos• Questions/ Polls• Contests/ Sweepstakes• Links• Feedback• 1.06 Billion users (680Million mobile users);Adults 18-29• General updates andinteractions with othersFACEBOOKMARKETING OBJECTIVESIncreasing Customer EngagementProduct/ Person/ Service PromotionCustomer ServiceResources ContentEnvironment
  • FACEBOOKBRAND AWARENESS AND ENGAGEMENT
  • FACEBOOKPRODUCT/ PERSON/ SERVICE PROMOTION
  • FACEBOOKCUSTOMER SERVICE EXAMPLE
  • TWITTER“PRIMARY” SOCIAL CHANNELS
  • TWITTERWHAT IS IT?
  • Industry Expert• 1+ person• 2-3 hours per week• Status Updates• Photos• Videos• Links (News-related)• Questions/ Polls• White Papers/ Blog• 500 Million users (200Million active users);Adults 18-29• Fast-paced, real-timenews; Short updates (140characters)TWITTERMARKETING OBJECTIVESProduct/ Person/ Service PromotionCustomer ServiceIncreasing Brand EngagementResources ContentEnvironment
  • TWITTERNEWS FEED
  • TWITTERBRAND ENGAGEMENT
  • TWITTERINDUSTRY EXPERT
  • TWITTERPRODUCT PROMOTION
  • TWITTERCUSTOMER SERVICE
  • PINTEREST“PRIMARY” SOCIAL CHANNELS
  • PINTERESTWHAT IS IT?
  • • 1+ person• 1-2 hours per week• Photos• Feedback• 48.7 Million users;Adults, Mostly womenunder 50 years• Authentic and creativedisplay of brandingthrough the use ofphotography and imageryPINTERESTMARKETING OBJECTIVESProduct PromotionIncreasing Brand EngagementResources ContentEnvironment
  • PINTERESTBRAND ENGAGEMENT
  • PINTERESTPRODUCT PROMOTION
  • PINTERESTPRODUCT PROMOTION
  • LINKEDIN“PRIMARY” SOCIAL CHANNELS
  • LINKEDINWHAT IS IT?
  • • Individuals/ 1+ forbusiness• 30 min. -1 hour perweek• Industry-related articlelinks• Testimonials/Recommendations• 200 Million users; Adults18-50; BusinessProfessionals• Considered the“professional space” ofsocial media to sharebusiness articles, ideasand networkingLINKEDINMARKETING OBJECTIVESExpert In IndustryIncreasing Brand EngagementResources ContentEnvironment
  • LINKEDINEXPERT IN INDUSTRY
  • LINKEDINBRAND ENGAGEMENT
  • YOUTUBE“PRIMARY” SOCIAL CHANNELS
  • YOUTUBEWHAT IS IT?
  • • 1+ people• Hours vary by video• Video Content• Feedback• 1 Billion users (4 Billionviews per day); Adults 18-29• Video-sharing space• Ability to create acompany “channel”YOUTUBEMARKETING OBJECTIVESExpert In IndustryIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
  • YOUTUBEBRAND ENGAGEMENT
  • INSTAGRAM“SECONDARY” SOCIAL CHANNELS
  • INSTAGRAMWHAT IS IT?
  • • 1+ people• Timing varies byphoto• Photos• Feedback• 100 Million Users;Common between ages12-30• Mobile-Savvy users• Photography-generatedcontent• Share on Twitter andFacebookINSTAGRAMMARKETING OBJECTIVESIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
  • INSTAGRAMBRAND ENGAGEMENT
  • INSTAGRAMPRODUCT PROMOTION
  • FOURSQUARE“SECONDARY” SOCIAL CHANNELS
  • FOURSQUAREWHAT IS IT?
  • • 1+ people• 30 min. – 2 hours perweek• Status Updates• Deals/ Promotions• Loyalty Rewards• 25 Million Users; Adults35-44;• Mobile-Savvy users• Users actively enteringbusiness locations• Share on Twitter andFacebookFOURSQUAREMARKETING OBJECTIVESMonitoring Foot TrafficResources ContentEnvironmentProduct PromotionLoyalty Program*Monitoring tool*
  • The Meatball Shop often shares witty updateshighlighting a new or seasonal menu item or afun promotion.FOURSQUAREPRODUCT PROMOTION
  • FOURSQUAREMONITORING FOOT TRAFFIC
  • VINE“SECONDARY” SOCIAL CHANNELS
  • VINEWHAT IS IT?
  • • 1-2 people• Timing Varies• 6 Second Video• Feedback• Common ages 12-30• Video Content• iPhone or iPad users only• Share on Twitter andFacebookVINEMARKETING OBJECTIVESIncreasing Brand EngagementResources ContentEnvironmentProduct/ Person/ Service Promotion
  • VINE6 SECOND VIDEO
  • JOIN THE CONVERSATIONUnderstand the rules of the roadUtilize social media management systemsAvoid being mistaken for a robot
  • For More Marketing Solutionsfor your business, visitCoxMedia.com.