Work it! Social Media

709 views

Published on

Presentation delivered by AJ Gerritson, Social Media Strategist and Partner at 451 Marketing, to Boston University's Center for Digital Imaging Arts.

Presentation focused on helpful tips for finding jobs using social media.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
709
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Work it! Social Media

  1. 1. INTRO
  2. 3. How can you create your brand?
  3. 8. How To Build Your Personal Brand <ul><li>Remained focused. Avoid trying to be “everything to everyone.” </li></ul><ul><li>Layout a cohesive strategy to promote your new brand. Utilize all appropriate outlets. </li></ul><ul><li>Let your commitment to your personal brand guide your decisions in life (e.g. how you act, what you say/share, etc.). </li></ul>
  4. 9. Understanding your Existing Network
  5. 10. Leverage Facebook Friends in Your Job Search
  6. 11. How To Motivate People to be Your Ambassadors
  7. 12. How To Motivate People to be Your Ambassadors
  8. 14. How To Motivate People to be Your Ambassadors
  9. 15. Notify your Existing Contacts That you’re Looking for a Job
  10. 16. Broadening Your Network
  11. 17. Follow-up after Event
  12. 24. Targeting Companies
  13. 25. Research Companies by Location
  14. 26. Make a List of Top 15-25 Companies
  15. 27. Find the Right Contacts at the Companies
  16. 29. Use Existing Contacts to Connect to Prospective Employers
  17. 30. Stay Active on Social Media Share Content
  18. 31. Stay Active + Reinforce Brand
  19. 32. Expert Positioning
  20. 33. Recap of Tonight’s Presentation <ul><li>Leverage Network </li></ul><ul><li>Motivate Your Ambassadors </li></ul><ul><li>Create/Share Amazing Content </li></ul><ul><li>Drive to Content </li></ul><ul><li>Notify Contacts </li></ul>
  21. 34. Recap of Tonight’s Presentation <ul><li>Constantly Broaden Network </li></ul><ul><li>Follow Up After Events </li></ul><ul><li>Target Companies </li></ul><ul><li>Shadow Prospects </li></ul><ul><li>Stay Active </li></ul>
  22. 35. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson

×