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Using Social Media to Help your Dream Job find You

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Many people think of Social Media as just a means to socialize with your friends. The reality is that Social Networks are now used as a major source by most companies to find and recruit new talent, ...

Many people think of Social Media as just a means to socialize with your friends. The reality is that Social Networks are now used as a major source by most companies to find and recruit new talent, as well as research new applicants. In this breakout session, Kurt Stoll, an experienced expert in interactive and social media marketing strateties, shows you how you can maximize different social media services like LinkedIn, Facebook, and Twitter to not only increase your odds of getting that next great job, but to even have companies and recruiters seek you out for your next dream job.

• Learn how to use LinkedIn to its full potential to make yourself stand out in the Crowd
• Learn Tips and Tricks to Make People Find You When Looking to Fill Your Dream Job
• Effective Social Media Cleanup Techniques to Polish your Online Image

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  • Don’tUse social media to let people know how drunk you got last nightOr any other questionably moral things you’ve done.
  • Don’tLet people know things that you are not good at or things that you hateUse social media to talk bad about others

Using Social Media to Help your Dream Job find You Using Social Media to Help your Dream Job find You Presentation Transcript

  • Maximizing Social Mediato Get Your Next Dream Job
    Kurt Stoll
    Founder and Principal Marketing Consultant
    for MetaBrand Marketing
  • Thoughts on Social Media
    Most people think of Social Media as a means to socialize
    Where I’m At
    What I’m doing
    What I’m thinking
    Hiring companies think of Social Media as a means to find and recruit new talent, as well as research new applicants
  • Do’s and Don’ts for Social Media
    Do
    Use social media to let people know what you are working on and what you’ve done
    Let people know your thoughts on interesting topics in your field
    Let people know about things that you are doing that make you unique, interesting, and someone they want to know more about
  • Do’s and Don’ts for Social Media
    Don’t
  • Do’s and Don’ts for Social Media
    Don’t
  • Clean up your act
    Delete old Facebook posts that you wouldn’t feel comfortable talking to someone in HR about
    Delete old Tweets that you wouldn’t feel comfortable talking to someone in HR about
    Delete Flickr and TwitPics … You Get the Picture
  • Leveraging
  • Leveraging
    Make sure that you have updated your experience on LinkedIn with all of the latest information
    • Look up other LinkedIn profiles with similar terms as your experience to see how they have described their business experience and rework it to describe your work history experience
  • LinkedIn Applications
    Box.net
    Store an MS Word version of your resume
    Store other files that are part of your portfolio
  • LinkedIn Applications
    SlideShare
    Host any presentations you have given (like this one)
  • LinkedIn Applications
    TripIt
    Share any interesting Business Trips (or otherwise) that you have been on or are going on.
  • LinkedIn Discussion Groups
    Participate in LinkedIn Discussion Groups
    Join groups that are affiliated with your profession
    Try Joining AITP Houston (hint, hint)
    Pose questions
    Answer questions and participate in discussions
  • LinkedIn Recommendations
    Get Recommendations for previous work
    Get at least 3
    Don’t be afraid to solicit recommendations
    Best time to ask is right after you do a good job on a project or deliverable
    “If you thought I did a good job, can you provide a recommendation for me on LinkedIn?”
    Giving someone else a good recommendation increases your odds of getting one in return
  • “Be Findable” on LinkedIn
    Figure out what you want to be known for
    Think up terms that describe this
    Include those terms in your ‘Headline’ and your ‘Summary’
  • “Be Findable” on LinkedIn
    • Drive searches to your LinkedIn page
    Search NetworkSolutions.com or GoDaddy.com for those terms as URLs
    Register those URLs
    Redirect them to your LinkedIn page
  • “Be Findable” on LinkedIn
    Let’s Try It Just to Be Sure
  • Start a Blog
    Where
    Wordpress.com
    Blogger.com
    Tumblr.com
    What
    Talk about what you are doing that is interesting
    Talk about your thoughts on issues in your industry
    How
    Link your Blog to Social Media Services like Flickr, Twitter, Facebook, & LinkedIn
    Post once, update many
  • Personal Business Cards
    Use all of the available space on the card
    Front
    Picture (optional)
    What You Do
    Links
    Contact Info
  • Personal Business Cards
    Use all of the available space on the card
    Back
    LinkedIn Link
    Experience summary
  • Personal Business Cards
    Use all of the available space on the card
    Use a good business card service
    Vista Print (vistaprint.com)
    Moo Cards (us.moo.com)
    Shinebox (shineboxprint.com)
  • Questions
  • Follow Me
    Email: kurt@metabrand.me
    Web: http://www.metabrand.me
    Blog: http://www.metabrand.me/blog
    Twitter: @kurtstoll
    Facebook: facebook.com/kurtstoll
    LinkedIn: linkedin.com/in/kurtstoll