Presentation by Philip Sowah, Airtel Ghana MD at Innovation Week 2013

1. Real Money Meets E-Money
Successes and Challenges

2. New way of efficiently doing old things
…

3. Novel service..... high expectations

4. What have we achieved….. 3+ years

5. Expanded product propositions…..

6. SUPERMARKETSSUPERMARKETS
FIXED-LINEFIXED-LINE
COMMUNICATIONSCOMMUNICATIONS
PAYMENTPAYMENT
TERMINALSTERMINALS
FILINGFILING
STATIONSSTATIONS
MOBILEMOBILE
COMMUNICATIONSCOMMUNICATIONS
MUNICIPALMUNICIPAL
SERVICESSERVICES
INSURANCEINSURANCE
TRANSPORT ANDTRANSPORT AND
LOTTERY TICKETSLOTTERY TICKETS
BANKSBANKS
BILL PAYMENT AND ACCOUNTBILL PAYMENT AND ACCOUNT
REPLENISHMENTREPLENISHMENT
VIA PAYMENT ACCEPTANCEVIA PAYMENT ACCEPTANCE
OUTLETSOUTLETS
DIGITALDIGITAL
TELEVISIONTELEVISION
Expanded product propositions…..

7. • Transactions & Queries
• Account related requests
• Portfolio Management
• Fund Transfer
• Card services
• Statements
• Quotes/Feed
• ATM/Branch Search
Banking
Payments
• P2P and P2M payments
• Remittance
• Mobile wallet transfers
• Mobile airtime top-up
• Utility Bill payments
Commerce
• Rail/Bus/Air Ticketing
• Shopping
• Movie/Match/Event Ticketing
• Merchant payments
• Loyalty coupons
E-money
These and many more…..

8. Transaction Volume Trends

9. Transaction Value Trends

10. Ver 1.0 10
53% use it to send
and receive cash
$3.5bn annual
transaction volume
Top customer need
is to earn interest
By 2015 it will be
about 40% of total
revenues
Some Examples MPESA, GCASH,
Smart Money

11. Service availability…..
Investment in people and
robust systems to ensure
uptime and reliability of
service

12. …. life changing service
Created employment
opportunities
Additional income stream to
business owners
Convenience

13. Our major challenges…..
Cash Culture : Consumers used to cash
transactions and exposed to only low
levels of banking and electronic channels
Consumer trust : Public trust in the
security & reliability of mobile money
service must be established
Regulation : Specific guidelines for
Mobile Financial Services to make Telcos
more autonomous in the delivery of the
service
22
11
33

14. Our major challenges…..
Limited ecosystem: Slow partner
recruitment. Need merchant / businesses
to embrace mobile payments and e-value
as a medium of payment
Agent network: critical need to make e-
value easily accessible to customers by
strategically growing agent network
66
55
Low awareness: General service
awareness remains low. Collaborative
effort and significant investment required
to drive awareness and facilitate trial and
adoption
44

15. Forging ahead…..

16. thank you