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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference



Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.

Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.



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    "Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference "Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference Presentation Transcript

    • Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009
    • Questions We Will Answer
      • What is Twitter?
      • Why do people use Twitter?
      • How do you use Twitter?
      • What are some tools to fully utilize Twitter?
      • How is Twitter being used in multifamily?
    • Twitter Home Page
    • What Do People Tweet About?
      • Personal Tweets
        • Connecting with friends & family
        • Entertainment
      • Professional Tweets
        • Career development & brainstorming
        • Networking
      • Company Tweets
        • Customer service, reputation management
        • News distribution
    • Personal Tweets
      • Keeping Up With Your Friends and Family
      • Pop Culture
        • “ What is going on with Lost?”
        • Superbowl Tweets
      • Real-Time News
        • From News Agencies
        • From Individuals At The Scene
      • Sharing Links
    • Professional Tweets
      • Sharing links for useful information
        • Links to market information and breaking news
        • Links to industry blog posts
    • Professional Tweets
      • Reviews or questions about a service or product
    • Professional Tweets
      • Conversation Tweets
        • Responding to other people’s Tweets
          • Replies to somebody else’s Tweets (“@username”)
    • Professional Tweets
      • Conversation Tweets
        • Forward somebody else’s Tweets (“Retweet”)
    • Professional Tweets
      • Twitter
      • Conversations
    • Company Tweets
      • Product Rollouts
      • From @Starbucks
    • Company Tweets
      • Company News
        • If a news entity, like New York Times, it links to their news posts.
        • From @JetBlue
    • Company Tweets
      • Customer Service & Rapport Building
    • Company Tweets
      • Reputation Management
        • The @ComcastCares story
    • Trouble With Twitters
    • Setting Up Twitter & The Basics
      • First, set up an account
      • Fill out your account information
        • People want to know who you are before the follow you!
      • Go “under the radar” and tweet to nobody
        • Few people will follow you back if you haven’t tweeted yet
      • Start following people
    • Follow People – Starter List
        • @mfinsiders Multifamily Insiders
        • @ltrosien Lisa Trosien
        • @mbrewer Mike Brewer
        • @mbj Mark Juleen
        • @eric_urbane Eric Brown
        • @artchickhb Heather Blume
        • @charityhisle Charity Hisle
        • @30lines Mike Whaling
        • @HappyAllDays Darcey Forbes
      Please do not be offended if you are not on this list – it is not exhaustive! #FollowFriday
    • Follow People – Twitter “Find People”
    • Follow People – Follower List
      • Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
    • Follow People – Mr. Tweet
      • http:// www.mrtweet.net
        • Just follow @MrTweet and it will help you find people to follow.
    • Follow People – Twubble
      • http://www.crazybob.org/twubble/
        • Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!
    • Follow People – Friend or Follow
      • http:// friendorfollow.com /
        • Are you following somebody and they aren’t following you back? That could hurt your ratio!
    • Posting on Twitter
      • Twitter.com
      • Instant Messaging
      • Publish From Your Blog
        • Automatic tweets when you post a new blog drives views towards your blog
    • Posting on Twitter
      • Snitter
      • Twhirl
        • Benefits
          • Multiple Accounts
      • Tweet Deck
        • Benefits
          • Create Groups
          • Facebook Integration
          • Easily see replies
    • Posting on Twitter - Tweet Deck
    • Posting On Twitter – Phone/SMS
      • SMS Text Messaging
        • Standard Twitter feature
      • TwitterBerry (for Blackberry)
      • (http://www.orangatame.com/products/twitterberry/)
        • Uses data network instead of text messaging
      • Tweetie (for iPhone)
      • (http://www.atebits.com/software/tweetie/)
    • Twitter Lingo
      • Replies & Referencing Someone
        • “ @username”
      • Retweets are basically forwards
        • “ RT @username Original Message”
      • Hashtags are topics
        • “ #superbowl”
        • Include in your message for searching later
      • Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.
    • Twitter Etiquette
      • Twitter Spam
        • Following thousands of people hoping they will follow you back.
        • Replying to people for the same reason.
    • Twitter Etiquette
      • Watch what you Tweet about
        • You will be heard! Remember that you are speaking in a room full of other people
        • Nobody wants to hear how good your egg salad sandwich was
    • Twitter Etiquette
      • Advertise With Caution
        • Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you.
        • If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
    • Searching Twitterland
      • Twitter Search ( http:// search.twitter.com )
        • Containing Certain Words
        • From or To a Specific Person
        • Location-Based Search
    • Searching Twitterland – Twitter Local
      • http:// www.twitterlocal.net /
        • Desktop application that shows tweets based upon location.
    • Searching Twitterland - Hashtags
      • http:// www.hashtags.org
        • Search based upon the use of hashtags as topics
        • #mfi is newly introduced multifamily industry tag
        • Add it anywhere within your Tweet
    • Searching Twitterland - TweetGrid
      • Addictive real-time updating of twitter searches
    • Alerts and Reputation Management
      • These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
      • TweetBeep ( http:// www.tweetbeep.com / )
        • Possibly unreliable
      • TweetScan ( http:// www.tweetscan.com / )
        • $15/year
    • Twitter On Your Website
      • Twitter Badges (http://twitter.com/badges)
        • Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.
    • Twitter On Your Website – Custom Styles
      • Tweets with the
      • #mfi tag or about
      • @mfinsiders
    • Twitter On Your Website – Fail Whale
      • Twitter isn’t the most stable platform…
    • Twitter On Your Website
      • Twitter Awareness Button
        • Have your different online locations clearly visible
        • (http://themarketingnerd.blogspot.com/)
    • Twitter On Your Website
      • ShareThis
        • Allow your viewers
        • to spread the word
        • (http://30lines.com/)
    • Twitter From Your Website
      • TwitterFeed (http://www.twitterfeed.com)
        • Have a notice for each new blog posted on Twitter.
    • Twitter In Use In Multifamily - Essex
      • Community-Building endeavor for residents, prospects, and local businesses
      • Aim to have a Twitter account for each community
      • What do they Tweet about?
        • Local neighborhood events and benefits
        • Community Events and News
        • Limited mentions of availability
        • Conversations with target audiences!
      • Future: Pull Twitter stream onto community website + Craigslist ads
    • Twitter In Use In Multifamily - UDR
      • Twitter users can create customize searches that will be DM’d back to them.
    • Question & Answer Time!
      • Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!
      • Questions?
        • Raise your hand!
        • Send out a tweet using the hashtag, #aimconf
    • Thank You! Brent Williams, Chief Insider Multifamily Insiders http:// www.multifamilyinsiders.com April 29, 2009