"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference
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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

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Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.

Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.

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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference "Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference Presentation Transcript

  • Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009
  • Questions We Will Answer
    • What is Twitter?
    • Why do people use Twitter?
    • How do you use Twitter?
    • What are some tools to fully utilize Twitter?
    • How is Twitter being used in multifamily?
  • Twitter Home Page
  • What Do People Tweet About?
    • Personal Tweets
      • Connecting with friends & family
      • Entertainment
    • Professional Tweets
      • Career development & brainstorming
      • Networking
    • Company Tweets
      • Customer service, reputation management
      • News distribution
  • Personal Tweets
    • Keeping Up With Your Friends and Family
    • Pop Culture
      • “ What is going on with Lost?”
      • Superbowl Tweets
    • Real-Time News
      • From News Agencies
      • From Individuals At The Scene
    • Sharing Links
  • Professional Tweets
    • Sharing links for useful information
      • Links to market information and breaking news
      • Links to industry blog posts
  • Professional Tweets
    • Reviews or questions about a service or product
  • Professional Tweets
    • Conversation Tweets
      • Responding to other people’s Tweets
        • Replies to somebody else’s Tweets (“@username”)
  • Professional Tweets
    • Conversation Tweets
      • Forward somebody else’s Tweets (“Retweet”)
  • Professional Tweets
    • Twitter
    • Conversations
  • Company Tweets
    • Product Rollouts
    • From @Starbucks
  • Company Tweets
    • Company News
      • If a news entity, like New York Times, it links to their news posts.
      • From @JetBlue
  • Company Tweets
    • Customer Service & Rapport Building
  • Company Tweets
    • Reputation Management
      • The @ComcastCares story
  • Trouble With Twitters
  • Setting Up Twitter & The Basics
    • First, set up an account
    • Fill out your account information
      • People want to know who you are before the follow you!
    • Go “under the radar” and tweet to nobody
      • Few people will follow you back if you haven’t tweeted yet
    • Start following people
  • Follow People – Starter List
      • @mfinsiders Multifamily Insiders
      • @ltrosien Lisa Trosien
      • @mbrewer Mike Brewer
      • @mbj Mark Juleen
      • @eric_urbane Eric Brown
      • @artchickhb Heather Blume
      • @charityhisle Charity Hisle
      • @30lines Mike Whaling
      • @HappyAllDays Darcey Forbes
    Please do not be offended if you are not on this list – it is not exhaustive! #FollowFriday
  • Follow People – Twitter “Find People”
  • Follow People – Follower List
    • Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
  • Follow People – Mr. Tweet
    • http:// www.mrtweet.net
      • Just follow @MrTweet and it will help you find people to follow.
  • Follow People – Twubble
    • http://www.crazybob.org/twubble/
      • Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!
  • Follow People – Friend or Follow
    • http:// friendorfollow.com /
      • Are you following somebody and they aren’t following you back? That could hurt your ratio!
  • Posting on Twitter
    • Twitter.com
    • Instant Messaging
    • Publish From Your Blog
      • Automatic tweets when you post a new blog drives views towards your blog
  • Posting on Twitter
    • Snitter
    • Twhirl
      • Benefits
        • Multiple Accounts
    • Tweet Deck
      • Benefits
        • Create Groups
        • Facebook Integration
        • Easily see replies
  • Posting on Twitter - Tweet Deck
  • Posting On Twitter – Phone/SMS
    • SMS Text Messaging
      • Standard Twitter feature
    • TwitterBerry (for Blackberry)
    • (http://www.orangatame.com/products/twitterberry/)
      • Uses data network instead of text messaging
    • Tweetie (for iPhone)
    • (http://www.atebits.com/software/tweetie/)
  • Twitter Lingo
    • Replies & Referencing Someone
      • “ @username”
    • Retweets are basically forwards
      • “ RT @username Original Message”
    • Hashtags are topics
      • “ #superbowl”
      • Include in your message for searching later
    • Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.
  • Twitter Etiquette
    • Twitter Spam
      • Following thousands of people hoping they will follow you back.
      • Replying to people for the same reason.
  • Twitter Etiquette
    • Watch what you Tweet about
      • You will be heard! Remember that you are speaking in a room full of other people
      • Nobody wants to hear how good your egg salad sandwich was
  • Twitter Etiquette
    • Advertise With Caution
      • Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you.
      • If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
  • Searching Twitterland
    • Twitter Search ( http:// search.twitter.com )
      • Containing Certain Words
      • From or To a Specific Person
      • Location-Based Search
  • Searching Twitterland – Twitter Local
    • http:// www.twitterlocal.net /
      • Desktop application that shows tweets based upon location.
  • Searching Twitterland - Hashtags
    • http:// www.hashtags.org
      • Search based upon the use of hashtags as topics
      • #mfi is newly introduced multifamily industry tag
      • Add it anywhere within your Tweet
  • Searching Twitterland - TweetGrid
    • Addictive real-time updating of twitter searches
  • Alerts and Reputation Management
    • These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
    • TweetBeep ( http:// www.tweetbeep.com / )
      • Possibly unreliable
    • TweetScan ( http:// www.tweetscan.com / )
      • $15/year
  • Twitter On Your Website
    • Twitter Badges (http://twitter.com/badges)
      • Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.
  • Twitter On Your Website – Custom Styles
    • Tweets with the
    • #mfi tag or about
    • @mfinsiders
  • Twitter On Your Website – Fail Whale
    • Twitter isn’t the most stable platform…
  • Twitter On Your Website
    • Twitter Awareness Button
      • Have your different online locations clearly visible
      • (http://themarketingnerd.blogspot.com/)
  • Twitter On Your Website
    • ShareThis
      • Allow your viewers
      • to spread the word
      • (http://30lines.com/)
  • Twitter From Your Website
    • TwitterFeed (http://www.twitterfeed.com)
      • Have a notice for each new blog posted on Twitter.
  • Twitter In Use In Multifamily - Essex
    • Community-Building endeavor for residents, prospects, and local businesses
    • Aim to have a Twitter account for each community
    • What do they Tweet about?
      • Local neighborhood events and benefits
      • Community Events and News
      • Limited mentions of availability
      • Conversations with target audiences!
    • Future: Pull Twitter stream onto community website + Craigslist ads
  • Twitter In Use In Multifamily - UDR
    • Twitter users can create customize searches that will be DM’d back to them.
  • Question & Answer Time!
    • Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!
    • Questions?
      • Raise your hand!
      • Send out a tweet using the hashtag, #aimconf
  • Thank You! Brent Williams, Chief Insider Multifamily Insiders http:// www.multifamilyinsiders.com April 29, 2009