Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009

Questions We Will Answer What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

What is Twitter?

Why do people use Twitter?

How do you use Twitter?

What are some tools to fully utilize Twitter?

How is Twitter being used in multifamily?

Twitter Home Page

What Do People Tweet About? Personal Tweets Connecting with friends & family Entertainment Professional Tweets Career development & brainstorming Networking Company Tweets Customer service, reputation management News distribution

Personal Tweets

Connecting with friends & family

Entertainment

Professional Tweets

Career development & brainstorming

Networking

Company Tweets

Customer service, reputation management

News distribution

Personal Tweets Keeping Up With Your Friends and Family Pop Culture “ What is going on with Lost?” Superbowl Tweets Real-Time News From News Agencies From Individuals At The Scene Sharing Links

Keeping Up With Your Friends and Family

Pop Culture

“ What is going on with Lost?”

Superbowl Tweets

Real-Time News

From News Agencies

From Individuals At The Scene

Sharing Links

Professional Tweets Sharing links for useful information Links to market information and breaking news Links to industry blog posts

Sharing links for useful information

Links to market information and breaking news

Links to industry blog posts

Professional Tweets Reviews or questions about a service or product

Reviews or questions about a service or product

Professional Tweets Conversation Tweets Responding to other people’s Tweets Replies to somebody else’s Tweets (“@username”)

Conversation Tweets

Responding to other people’s Tweets

Replies to somebody else’s Tweets (“@username”)

Professional Tweets Conversation Tweets Forward somebody else’s Tweets (“Retweet”)

Conversation Tweets

Forward somebody else’s Tweets (“Retweet”)

Professional Tweets Twitter Conversations

Twitter

Conversations

Company Tweets Product Rollouts From @Starbucks

Product Rollouts

From @Starbucks

Company Tweets Company News If a news entity, like New York Times, it links to their news posts. From @JetBlue

Company News

If a news entity, like New York Times, it links to their news posts.

From @JetBlue

Company Tweets Customer Service & Rapport Building

Customer Service & Rapport Building

Company Tweets Reputation Management The @ComcastCares story

Reputation Management

The @ComcastCares story

Trouble With Twitters

Setting Up Twitter & The Basics First, set up an account Fill out your account information People want to know who you are before the follow you! Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t tweeted yet Start following people

First, set up an account

Fill out your account information

People want to know who you are before the follow you!

Go “under the radar” and tweet to nobody

Few people will follow you back if you haven’t tweeted yet

Start following people

Follow People – Starter List @mfinsiders Multifamily Insiders @ltrosien Lisa Trosien @mbrewer Mike Brewer @mbj Mark Juleen @eric_urbane Eric Brown @artchickhb Heather Blume @charityhisle Charity Hisle @30lines Mike Whaling @HappyAllDays Darcey Forbes Please do not be offended if you are not on this list – it is not exhaustive! #FollowFriday

@mfinsiders Multifamily Insiders

@ltrosien Lisa Trosien

@mbrewer Mike Brewer

@mbj Mark Juleen

@eric_urbane Eric Brown

@artchickhb Heather Blume

@charityhisle Charity Hisle

@30lines Mike Whaling

@HappyAllDays Darcey Forbes

Follow People – Twitter “Find People”

Follow People – Follower List Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Follow People – Mr. Tweet http:// www.mrtweet.net Just follow @MrTweet and it will help you find people to follow.

http:// www.mrtweet.net

Just follow @MrTweet and it will help you find people to follow.

Follow People – Twubble http://www.crazybob.org/twubble/ Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!

http://www.crazybob.org/twubble/

Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!

Follow People – Friend or Follow http:// friendorfollow.com / Are you following somebody and they aren’t following you back? That could hurt your ratio!

http:// friendorfollow.com /

Are you following somebody and they aren’t following you back? That could hurt your ratio!

Posting on Twitter Twitter.com Instant Messaging Publish From Your Blog Automatic tweets when you post a new blog drives views towards your blog

Twitter.com

Instant Messaging

Publish From Your Blog

Automatic tweets when you post a new blog drives views towards your blog

Posting on Twitter Snitter Twhirl Benefits Multiple Accounts Tweet Deck Benefits Create Groups Facebook Integration Easily see replies

Snitter

Twhirl

Benefits

Multiple Accounts

Tweet Deck

Benefits

Create Groups

Facebook Integration

Easily see replies

Posting on Twitter - Tweet Deck

Posting On Twitter – Phone/SMS SMS Text Messaging Standard Twitter feature TwitterBerry (for Blackberry) (http://www.orangatame.com/products/twitterberry/) Uses data network instead of text messaging Tweetie (for iPhone) (http://www.atebits.com/software/tweetie/)

SMS Text Messaging

Standard Twitter feature

TwitterBerry (for Blackberry)

(http://www.orangatame.com/products/twitterberry/)

Uses data network instead of text messaging

Tweetie (for iPhone)

(http://www.atebits.com/software/tweetie/)

Twitter Lingo Replies & Referencing Someone “ @username” Retweets are basically forwards “ RT @username Original Message” Hashtags are topics “ #superbowl” Include in your message for searching later Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.

Replies & Referencing Someone

“ @username”

Retweets are basically forwards

“ RT @username Original Message”

Hashtags are topics

“ #superbowl”

Include in your message for searching later

Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.

Twitter Etiquette Twitter Spam Following thousands of people hoping they will follow you back. Replying to people for the same reason.

Twitter Spam

Following thousands of people hoping they will follow you back.

Replying to people for the same reason.

Twitter Etiquette Watch what you Tweet about You will be heard! Remember that you are speaking in a room full of other people Nobody wants to hear how good your egg salad sandwich was

Watch what you Tweet about

You will be heard! Remember that you are speaking in a room full of other people

Nobody wants to hear how good your egg salad sandwich was

Twitter Etiquette Advertise With Caution Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you. If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Advertise With Caution

Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you.

If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Searching Twitterland Twitter Search ( http:// search.twitter.com ) Containing Certain Words From or To a Specific Person Location-Based Search

Twitter Search ( http:// search.twitter.com )

Containing Certain Words

From or To a Specific Person

Location-Based Search

Searching Twitterland – Twitter Local http:// www.twitterlocal.net / Desktop application that shows tweets based upon location.

http:// www.twitterlocal.net /

Desktop application that shows tweets based upon location.

Searching Twitterland - Hashtags http:// www.hashtags.org Search based upon the use of hashtags as topics #mfi is newly introduced multifamily industry tag Add it anywhere within your Tweet

http:// www.hashtags.org

Search based upon the use of hashtags as topics

#mfi is newly introduced multifamily industry tag

Add it anywhere within your Tweet

Searching Twitterland - TweetGrid Addictive real-time updating of twitter searches

Addictive real-time updating of twitter searches

Alerts and Reputation Management These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you! TweetBeep ( http:// www.tweetbeep.com / ) Possibly unreliable TweetScan ( http:// www.tweetscan.com / ) $15/year

These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!

TweetBeep ( http:// www.tweetbeep.com / )

Possibly unreliable

TweetScan ( http:// www.tweetscan.com / )

$15/year

Twitter On Your Website Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.

Twitter Badges (http://twitter.com/badges)

Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.

Twitter On Your Website – Custom Styles Tweets with the #mfi tag or about @mfinsiders

Tweets with the

#mfi tag or about

@mfinsiders

Twitter On Your Website – Fail Whale Twitter isn’t the most stable platform…

Twitter isn’t the most stable platform…

Twitter On Your Website Twitter Awareness Button Have your different online locations clearly visible (http://themarketingnerd.blogspot.com/)

Twitter Awareness Button

Have your different online locations clearly visible

(http://themarketingnerd.blogspot.com/)

Twitter On Your Website ShareThis Allow your viewers to spread the word (http://30lines.com/)

ShareThis

Allow your viewers

to spread the word

(http://30lines.com/)

Twitter From Your Website TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on Twitter.

TwitterFeed (http://www.twitterfeed.com)

Have a notice for each new blog posted on Twitter.

Twitter In Use In Multifamily - Essex Community-Building endeavor for residents, prospects, and local businesses Aim to have a Twitter account for each community What do they Tweet about? Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences! Future: Pull Twitter stream onto community website + Craigslist ads

Community-Building endeavor for residents, prospects, and local businesses

Aim to have a Twitter account for each community

What do they Tweet about?

Local neighborhood events and benefits

Community Events and News

Limited mentions of availability

Conversations with target audiences!

Future: Pull Twitter stream onto community website + Craigslist ads

Twitter In Use In Multifamily - UDR Twitter users can create customize searches that will be DM’d back to them.

Twitter users can create customize searches that will be DM’d back to them.

Question & Answer Time! Want a copy of this presentation? Just sign up at the front and we’ll email you a copy! Questions? Raise your hand! Send out a tweet using the hashtag, #aimconf

Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!

Questions?

Raise your hand!

Send out a tweet using the hashtag, #aimconf

Thank You! Brent Williams, Chief Insider Multifamily Insiders http:// www.multifamilyinsiders.com April 29, 2009