"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009

Questions We Will Answer
What is Twitter?
Why do people use Twitter?
How do you use Twitter?
What are some tools to fully utilize Twitter?
How is Twitter being used in multifamily?

Twitter Home Page

What Do People Tweet About?
Personal Tweets
Connecting with friends & family
Entertainment
Professional Tweets
Career development & brainstorming
Networking
Company Tweets
Customer service, reputation management
News distribution

Personal Tweets
Keeping Up With Your Friends and Family
Pop Culture
“ What is going on with Lost?”
Superbowl Tweets
Real-Time News
From News Agencies
From Individuals At The Scene
Sharing Links

Professional Tweets
Sharing links for useful information
Links to market information and breaking news
Links to industry blog posts

Professional Tweets
Reviews or questions about a service or product

Professional Tweets
Conversation Tweets
Responding to other people’s Tweets
Replies to somebody else’s Tweets (“@username”)

Professional Tweets
Conversation Tweets
Forward somebody else’s Tweets (“Retweet”)

Professional Tweets
Twitter
Conversations

Company Tweets
Product Rollouts
From @Starbucks

Company Tweets
Company News
If a news entity, like New York Times, it links to their news posts.
From @JetBlue

Company Tweets
Customer Service & Rapport Building

Company Tweets
Reputation Management
The @ComcastCares story

Trouble With Twitters

Setting Up Twitter & The Basics
First, set up an account
Fill out your account information
People want to know who you are before the follow you!
Go “under the radar” and tweet to nobody
Few people will follow you back if you haven’t tweeted yet
Start following people

Follow People – Starter List
@mfinsiders Multifamily Insiders
@ltrosien Lisa Trosien
@mbrewer Mike Brewer
@mbj Mark Juleen
@eric_urbane Eric Brown
@artchickhb Heather Blume
@charityhisle Charity Hisle
@30lines Mike Whaling
@HappyAllDays Darcey Forbes
Please do not be offended if you are not on this list – it is not exhaustive! #FollowFriday

Follow People – Twitter “Find People”

Follow People – Follower List
Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

Follow People – Mr. Tweet
http:// www.mrtweet.net
Just follow @MrTweet and it will help you find people to follow.

Follow People – Twubble
http://www.crazybob.org/twubble/
Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!

Follow People – Friend or Follow
http:// friendorfollow.com /
Are you following somebody and they aren’t following you back? That could hurt your ratio!

Posting on Twitter
Twitter.com
Instant Messaging
Publish From Your Blog
Automatic tweets when you post a new blog drives views towards your blog

Posting on Twitter
Snitter
Twhirl
Benefits
Multiple Accounts
Tweet Deck
Benefits
Create Groups
Facebook Integration
Easily see replies

Posting on Twitter - Tweet Deck

Posting On Twitter – Phone/SMS
SMS Text Messaging
Standard Twitter feature
TwitterBerry (for Blackberry)
(http://www.orangatame.com/products/twitterberry/)
Uses data network instead of text messaging
Tweetie (for iPhone)
(http://www.atebits.com/software/tweetie/)

Twitter Lingo
Replies & Referencing Someone
“ @username”
Retweets are basically forwards
“ RT @username Original Message”
Hashtags are topics
“ #superbowl”
Include in your message for searching later
Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.

Twitter Etiquette
Twitter Spam
Following thousands of people hoping they will follow you back.
Replying to people for the same reason.

Twitter Etiquette
Watch what you Tweet about
You will be heard! Remember that you are speaking in a room full of other people
Nobody wants to hear how good your egg salad sandwich was

Twitter Etiquette
Advertise With Caution
Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you.
If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

Searching Twitterland
Twitter Search ( http:// search.twitter.com )
Containing Certain Words
From or To a Specific Person
Location-Based Search

Searching Twitterland – Twitter Local
http:// www.twitterlocal.net /
Desktop application that shows tweets based upon location.

Searching Twitterland - Hashtags
http:// www.hashtags.org
Search based upon the use of hashtags as topics
#mfi is newly introduced multifamily industry tag
Add it anywhere within your Tweet

Searching Twitterland - TweetGrid
Addictive real-time updating of twitter searches

Alerts and Reputation Management
These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
TweetBeep ( http:// www.tweetbeep.com / )
Possibly unreliable
TweetScan ( http:// www.tweetscan.com / )
$15/year

Twitter On Your Website
Twitter Badges (http://twitter.com/badges)
Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.

Twitter On Your Website – Custom Styles
Tweets with the
#mfi tag or about
@mfinsiders

Twitter On Your Website – Fail Whale
Twitter isn’t the most stable platform…

Twitter Awareness Button
Have your different online locations clearly visible
(http://themarketingnerd.blogspot.com/)

ShareThis
Allow your viewers
to spread the word
(http://30lines.com/)

Twitter From Your Website
TwitterFeed (http://www.twitterfeed.com)
Have a notice for each new blog posted on Twitter.

Twitter In Use In Multifamily - Essex
Community-Building endeavor for residents, prospects, and local businesses
Aim to have a Twitter account for each community
What do they Tweet about?
Local neighborhood events and benefits
Community Events and News
Limited mentions of availability
Conversations with target audiences!
Future: Pull Twitter stream onto community website + Craigslist ads

Twitter In Use In Multifamily - UDR
Twitter users can create customize searches that will be DM’d back to them.

Question & Answer Time!
Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!
Questions?
Raise your hand!
Send out a tweet using the hashtag, #aimconf

Thank You! Brent Williams, Chief Insider Multifamily Insiders http:// www.multifamilyinsiders.com April 29, 2009

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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference — Presentation Transcript